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[03/03/14 - 07:11 AM]
The 2014 Academy Awards Telecast Is Up 7% from Last Year in the Overnight Metered Markets and Tracking as the Highest Rating Since 2005
ABC spins the numbers for Sunday, March 2.

[via press release from ABC]

Ratings Delivery Schedule: ABC has ordered time-zone adjusted true "Fast National Ratings" from Nielsen, scheduled to be delivered by 3PM ET today - with millions of Total Viewers and Adult 18-49 rating for the 86th Annual Academy Awards broadcast.

Please note: The usual time-period based "Fast Affiliate Ratings" are inaccurate for live events like the Oscars.

Once the "Fast National" ratings are delivered, ABC will be putting this information into a ratings release and sending it out via e-mail. Final National Ratings for Sunday night will be released by Nielsen on their normal delivery schedule, tomorrow morning (3/4/14).

However, since Nielsen's release times may be tight for some deadlines, here is some information for the Oscars based on Nielsen's Household Metered Market ratings in the 56 U.S. markets and Adult 18-49 ratings in Nielsen's LPM Markets (Please Note: Ratings in Memphis have been delayed and are not included in the averages):

· Academy Awards Average: From 8:30-11:30pm (the official Nielsen end-time will be 11:41pm, based on the conclusion of the final national commercial spot in the program), the 2014 Academy Awards telecast averaged a 27.9 Household rating, 41 share in the overnight Metered Markets, up 7% from a 26.1/41 last year and tracking as the highest rating since 2005. Among Adults 18-49, the 2014 Academy Awards delivered a 16.2/39 rating in Nielsen's LPM (Local People Meter) markets.

· Competitive Sunday Prime Averages: Competitively, with the 86th Annual Academy Awards broadcast and Oscar's Red Carpet 2014 pre-show during Sunday's prime (7-11pm for ABC, CBS and NBC, 7-10pm for Fox), ABC beat CBS, NBC and Fox combined by +224% on average in the U.S. Household Metered Markets (ABC = 21.4 rating vs. 6.6 = CBS, NBC and Fox combined).

· Top 5 Household Metered Markets: The Top 5 highest-rated markets for the 2014 Academy Awards telecast were New York (37.1 rating), Kansas City (37.0 rating), Chicago (36.0 rating), West Palm Beach (33.3 rating), Los Angeles (32.6 rating-tie) and San Francisco (32.6 rating-tie).





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