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[03/11/14 - 08:19 AM]
ABC Hits a Season High and Wins Monday with "After the Final Rose" Outdelivering "The Voice"
ABC spins the numbers for Monday, March 10.
[via press release from ABC]

ABC Hits a Season High and Wins Monday with "After the Final Rose" Outdelivering "The Voice"

ABC Monday Prime (8-11pm - 10.1 million and 3.4/10 in AD18-49): ABC hit a season high and won Monday night in Adults 18-49, beating NBC with The Voice and the series debut of Believe (3.4/10 vs. 3.3/10).

· ABC's The Bachelor: After the Final Rose (10-11pm) stood as the Monday's #1 TV show in Adults 18-49, upsetting NBC's The Voice (3.8/11 vs. 3.7/11). The ABC special dominated the 10pm hour in Adults 18-49, beating NBC's debut of Believe by 41% (2.7/8).

· From 8-10pm, ABC's The Bachelor finale (9.6 million and 3.2/9) spiked week to week in Total Viewers (+17%) and Adults 18-49 (+39%) to deliver season highs on both counts. Please Note: Last year's finale did not face The Voice. It aired against The Biggest Loser on NBC.

· With the show's finale and the After the Final Rose special, The Bachelor was the #1 most social program on Monday (741,626 tweets).

Quick Take for Monday, March 10, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC is No. 1 on Monday with a Season High Performance in Adults 18-49

ABC's "The Bachelor" Hits Season Best Numbers in Total Viewers and Adults 18-49, Beating NBC's "The Voice" Head to Head in Adults 18-34 and Key Women

At 10pm, ABC's "The Bachelor: After the Final Rose" Dominates NBC's "Believe" Series Debut by 41% in Adults 18-49

Monday Night (8:00-11:00 p.m. - 10.1 million and 3.4/10 in AD18-49):

ABC hit a season high and won Monday night in Adults 18-49, beating NBC with "The Voice" and the series debut of "Believe" (3.4/10 vs. 3.3/10).

· ABC's "The Bachelor: After the Final Rose" (10:00-11:00 p.m.) stood as Monday's No. 1 TV show in Adults 18-49, upsetting NBC's "The Voice" (3.8/11 vs. 3.7/11). With the show's finale and the "After the Final Rose" special, "The Bachelor" was the No. 1 most social program on Monday (741,626 tweets).

"The Bachelor" (8:00-10:00 p.m. - 9.6 million and 3.2/9 in AD18-49):

Earning a strong second from 8:00-10:00 p.m. to NBC's "The Voice," ABC's "The Bachelor" finale spiked week to week in Total Viewers (+17%) and Adults 18-49 (+39%) to deliver season highs on both counts. The Bachelor won its 2-hour time period over "The Voice" in Adults 18-34 and key Women (W18-34/W18-49). Please Note: Last year's finale did not face "The Voice." It aired against "The Biggest Loser" on NBC.

"The Bachelor: After the Final Rose" (10:00-11:00 p.m. - 11.0 million and 3.8/11 in AD18-49):

Building on its lead-in (+19%) in the 10:00 p.m. hour, ABC's "The Bachelor: After the Final Rose" dominated NBC's series debut of "Believe" by 41% in Adults 18-49 (3.8/11 vs. 2.7/8). The ABC special was up year to year in Total Viewers (+2% - 10.8 million on 3/11/13) and held steady in Adults 18-49, drawing its biggest overall audience in 3 years - since 2011.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 3/10/14. Nielsen Social Guide, total tweets, as dated.





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· BACHELOR, THE (ABC)
· BELIEVE (NBC)
· VOICE, THE (NBC)




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