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[03/11/14 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelor" Finale Puts ABC on Top in Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (3/10/14):

ABC (10.083 million viewers, #2; adults 18-49: 3.4, #1) slipped into the top spot on Monday with the season finale of "The Bachelor" (9.624 million viewers, #4; adults 18-49: 3.2, #3) followed by "The Bachelor: After the Final Rose" (11.002 million viewers, #2; adults 18-49: 3.8, #1).

NBC (12.617 million viewers, #1; adults 18-49: 3.3, #2) then had to settle for a close second place with a new "The Voice" (13.575 million viewers, #1; adults 18-49: 3.7, #2) alongside the premiere of "Believe" (10.702 million viewers, #3; adults 18-49: 2.7, #T4).

Next up was CBS (6.594 million viewers, #3; adults 18-49: 1.6, #T3) and its mix of "How I Met Your Mother" (7.701 million viewers, #5; adults 18-49: 2.7, #T4), a repeat "2 Broke Girls" (5.352 million viewers, #10; adults 18-49: 1.4, #9), "Mike & Molly" (7.674 million viewers, #6; adults 18-49: 1.8, #6), a repeat "Mom" (5.786 million viewers, #9; adults 18-49: 1.3, #T10) and "Intelligence" (6.525 million viewers, #7; adults 18-49: 1.3, #T10).

Meanwhile, FOX (5.696 million viewers, #4; adults 18-49: 1.6, #T3) served up the relocated "Bones" (6.505 million viewers, #8; adults 18-49: 1.7, #7) and a new "The Following" (4.888 million viewers, #11; adults 18-49: 1.5, #8).

And finally, a new "Star-Crossed" (1.044 million viewers, #12; adults 18-49: 0.3, #12) and the hiatus-bound "Beauty and the Beast" (0.807 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.926 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Star-Crossed" delivered a 0.3 rating while "Beast" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
+45.45% - The Bachelor
+8.33% - Intelligence
+6.25% - Bones (vs. 1/31/14)
-11.76% - The Following
-17.78% - The Voice
-18.18% - How I Met Your Mother
-18.18% - Mike & Molly
-25.00% - Star-Crossed
-33.33% - Beauty and the Beast

Year-to-year changes (adults 18-49):
+125.00% - Believe (vs. Deception)
+94.74% - The Voice (vs. The Biggest Loser)
+80.00% - How I Met Your Mother (vs. How I Met Your Mother (Repeat))
+41.67% - Bones (vs. Bones (Repeat))
+5.88% - Mike & Molly (vs. 2 Broke Girls (Repeat))
0.00% - Beauty and the Beast (vs. 90210)
0.00% - The Bachelor: After the Final Rose
-3.03% - The Bachelor
-7.14% - Intelligence (vs. Hawaii Five-0 (Repeat))
-25.00% - Star-Crossed (vs. The Carrie Diaries)
-42.31% - The Following (vs. The Following)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.8/9; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.5/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.8/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/11/13):

ABC (10.327 million viewers, #1; adults 18-49: 3.5, #1) was the top draw on Monday thanks to the two-hour season finale of "The Bachelor" (9.987 million viewers, #2; adults 18-49: 3.3, #2) plus its follow-up special "The Bachelor: After the Final Rose" (11.007 million viewers, #1; adults 18-49: 3.8, #1).

FOX (6.418 million viewers, #2; adults 18-49: 1.9, #2) then claimed a distant second place with a repeat of "Bones" (4.847 million viewers, #10; adults 18-49: 1.2, #T10) and a new "The Following" (7.989 million viewers, #3; adults 18-49: 2.6, #3).

Next up was NBC (4.820 million viewers, #4; adults 18-49: 1.7, #3) with the penultimate weeks of "The Biggest Loser" (5.562 million viewers, #8; adults 18-49: 1.9, #5) and "Deception" (3.336 million viewers, #11; adults 18-49: 1.2, #T10).

Meanwhile, CBS (6.371 million viewers, #3; adults 18-49: 1.6, #4) offered up its mix of "How I Met Your Mother" (5.257 million viewers, #9; adults 18-49: 1.5, #8), a new "Rules of Engagement" (6.985 million viewers, #4; adults 18-49: 2.0, #4), "2 Broke Girls" (6.233 million viewers, #6; adults 18-49: 1.7, #6), "Mike & Molly" (6.227 million viewers, #7; adults 18-49: 1.6, #7) and "Hawaii Five-0" (6.763 million viewers, #5; adults 18-49: 1.4, #9).

And finally, originals from "The Carrie Diaries" (1.116 million viewers, #12; adults 18-49: 0.4, #12) and "90210" (0.683 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.900 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening.

In the netlet's target demo (women 18-34), "Carrie" delivered a 0.7 rating while "90210" posted a 0.4 rating.

Week-to-week changes (adults 18-49):
+22.22% - The Bachelor
+9.09% - Deception
-7.14% - The Following
-9.09% - Rules of Engagement
-9.52% - The Biggest Loser
-20.00% - The Carrie Diaries
-33.33% - 90210

Year-to-year changes (adults 18-49):
+100.00% - 90210 (vs. Hart of Dixie (Repeat))
+62.50% - The Following (vs. Alcatraz)
+33.33% - The Carrie Diaries (vs. America's Next Top Model (Repeat))
+15.15% - The Bachelor: After the Final Rose
+13.79% - The Bachelor
0.00% - Rules of Engagement (vs. 2 Broke Girls (Repeat))
-50.00% - Deception (vs. Smash)
-62.75% - The Biggest Loser (vs. The Voice)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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