or


[03/14/14 - 08:34 AM]
"Grey's Anatomy" Beats "American Idol's" Move to 9pm in Adults 18-49
ABC spins the numbers for Thursday, March 13.

[via press release from ABC]

"Grey's Anatomy" Beats "American Idol's" Move to 9pm in Adults 18-49/"Scandal" Dominates at 10pm and Is the #2 TV Show of the Night

ABC Thursday Prime (8-11pm - 6.1 million and 1.9/6 in AD18-49): For the 3rd week in a row, ABC ranked #1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's Scandal (2.7/8) was the #2 TV show of the night Adults 18-49, behind only CBS' top-rated The Big Bang Theory.

Once Upon a Time in Wonderland (8-9pm - 3.1 million and 0.8/3 in AD18-49): During the 8 o'clock hour, ABC's Once Upon a Time in Wonderland retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8-9pm, the ABC freshman drama topped NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for Community/Parks and Recreation).

Grey's Anatomy (9-10pm - 7.1 million and 2.3/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+188%), ABC's Grey's Anatomy (2.3/7) continued to win its hour, beating Fox's time period premiere of American Idol (+5% - 2.2/6). In fact in its shift 9pm, American Idol matched a series low for the 2nd week in a row among Adults 18-49. In addition, Grey's outdelivered American Idol by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

Scandal (10-11pm - 8.1 million and 2.7/8 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+17%), ABC's Scandal (2.7/8) towered over the final hour of the night, beating CBS' Elementary by 59% (1.7/5) and NBC's Parenthood by 125% (1.2/4). Scandal paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 number. Scandal was Thursday's #1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up American Idol, which had 53,087 tweets.

Quick Take for Thursday, March 13, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Thursday for the 3rd Straight Week in Adults 18-34 and Key Women

"Once Upon a Time in Wonderland" Continues to Outdraw NBC's Comedies

Nearly Tripling its Adult 18-49 Lead-in, "Grey's" Beats "Idol" in its Move to 9pm

"Scandal" Dominates at 10pm by 59% in Adults 18-49 Over its Closest Competition

ABC Thursday Prime (8:00-11:00 p.m. - 6.1 million and 1.9/6 in AD18-49):

For the 3rd week in a row, ABC ranked No. 1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's "Scandal" (2.7/8) was the No. 2 TV show of the night in Adults 18-49, behind only CBS' top-rated "The Big Bang Theory."

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.1 million and 0.8/3 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8:00-9:00 p.m., the ABC freshman drama topped NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for "Community"/"Parks and Recreation").

"Grey's Anatomy" (9:00-10:00 p.m. - 7.1 million and 2.3/7 in AD18-49):

Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+188%), ABC's "Grey's Anatomy" (2.3/7) continued to win its hour, beating Fox's time period premiere of "American Idol" (+5% - 2.2/6). In fact, in its shift to 9:00 p.m., "American Idol" matched a series low for the 2nd week in a row among Adults 18-49. In addition, the ABC drama outdelivered "Idol" by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

"Scandal" (10:00-11:00 p.m. - 8.1 million and 2.7/8 in AD18-49):

Building on its "Grey's" lead-in among Adults 18-49 at 10:00 p.m. (+17%), ABC's "Scandal" (2.7/8) towered over the final hour of the night, beating CBS' "Elementary" by 59% (1.7/5) and NBC's "Parenthood" by 125% (1.2/4). "Scandal" paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 number. The ABC drama was Thursday's No. 1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up "American Idol," which had 53,087 tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 03/13/14. Nielsen Social Guide, total tweets, as dated.





  [march 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (ABC)
· BIG BANG THEORY, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)





most recent ratings | view all posts
[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.