or


[03/14/14 - 08:34 AM]
"Grey's Anatomy" Beats "American Idol's" Move to 9pm in Adults 18-49
ABC spins the numbers for Thursday, March 13.

[via press release from ABC]

"Grey's Anatomy" Beats "American Idol's" Move to 9pm in Adults 18-49/"Scandal" Dominates at 10pm and Is the #2 TV Show of the Night

ABC Thursday Prime (8-11pm - 6.1 million and 1.9/6 in AD18-49): For the 3rd week in a row, ABC ranked #1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's Scandal (2.7/8) was the #2 TV show of the night Adults 18-49, behind only CBS' top-rated The Big Bang Theory.

Once Upon a Time in Wonderland (8-9pm - 3.1 million and 0.8/3 in AD18-49): During the 8 o'clock hour, ABC's Once Upon a Time in Wonderland retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8-9pm, the ABC freshman drama topped NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for Community/Parks and Recreation).

Grey's Anatomy (9-10pm - 7.1 million and 2.3/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+188%), ABC's Grey's Anatomy (2.3/7) continued to win its hour, beating Fox's time period premiere of American Idol (+5% - 2.2/6). In fact in its shift 9pm, American Idol matched a series low for the 2nd week in a row among Adults 18-49. In addition, Grey's outdelivered American Idol by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

Scandal (10-11pm - 8.1 million and 2.7/8 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+17%), ABC's Scandal (2.7/8) towered over the final hour of the night, beating CBS' Elementary by 59% (1.7/5) and NBC's Parenthood by 125% (1.2/4). Scandal paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 number. Scandal was Thursday's #1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up American Idol, which had 53,087 tweets.

Quick Take for Thursday, March 13, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Thursday for the 3rd Straight Week in Adults 18-34 and Key Women

"Once Upon a Time in Wonderland" Continues to Outdraw NBC's Comedies

Nearly Tripling its Adult 18-49 Lead-in, "Grey's" Beats "Idol" in its Move to 9pm

"Scandal" Dominates at 10pm by 59% in Adults 18-49 Over its Closest Competition

ABC Thursday Prime (8:00-11:00 p.m. - 6.1 million and 1.9/6 in AD18-49):

For the 3rd week in a row, ABC ranked No. 1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's "Scandal" (2.7/8) was the No. 2 TV show of the night in Adults 18-49, behind only CBS' top-rated "The Big Bang Theory."

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.1 million and 0.8/3 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8:00-9:00 p.m., the ABC freshman drama topped NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for "Community"/"Parks and Recreation").

"Grey's Anatomy" (9:00-10:00 p.m. - 7.1 million and 2.3/7 in AD18-49):

Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+188%), ABC's "Grey's Anatomy" (2.3/7) continued to win its hour, beating Fox's time period premiere of "American Idol" (+5% - 2.2/6). In fact, in its shift to 9:00 p.m., "American Idol" matched a series low for the 2nd week in a row among Adults 18-49. In addition, the ABC drama outdelivered "Idol" by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

"Scandal" (10:00-11:00 p.m. - 8.1 million and 2.7/8 in AD18-49):

Building on its "Grey's" lead-in among Adults 18-49 at 10:00 p.m. (+17%), ABC's "Scandal" (2.7/8) towered over the final hour of the night, beating CBS' "Elementary" by 59% (1.7/5) and NBC's "Parenthood" by 125% (1.2/4). "Scandal" paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 number. The ABC drama was Thursday's No. 1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up "American Idol," which had 53,087 tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 03/13/14. Nielsen Social Guide, total tweets, as dated.





  [march 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)





most recent ratings | view all posts
[02/25/17 - 08:43 AM]
ABC Wins Friday with "Shark Tank" as the #1 Show for the 6th Week Running
ABC spins the numbers for Friday, February 24.

[02/25/17 - 08:30 AM]
Friday's Broadcast Ratings: ABC Edges Out Competition in Adults 18-49
"Shark Tank" sparks another demo victory for the Alphabet.

[02/25/17 - 08:26 AM]
"Grimm" Matches Its 18-49 High Since the Show's Season Premiere
NBC spins the numbers for Friday, February 24.

[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/23/17 - 02:15 PM]
History's "The Curse of Oak Island" Delivers Series High 3.8 Million Viewers in Season Four Finale
History spins the numbers for Tuesday, February 21.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.