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[03/14/14 - 08:43 AM]
"Parenthood" Matches the Prior Week's 18-49 Rating and Is Up 2% in Total Viewers
NBC spins the numbers for Thursday, March 13.

[via press release from NBC]

Thursday Primetime Results:

· "Parenthood" (1.2/4 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) matched the prior week's 18-49 rating and was up 2% in total viewers (3.866 million vs. 3.800 million), growing to the show's biggest overall audience since before the Olympics on Jan. 23. Last night's "Parenthood" grew from half-hour to half-hour by 9% in adults 18-49 (to a 1.2 rating from a 1.1), 7% in adults 25-54 (1.6 vs. 1.5) and 11% in women 25-54 (2.1 vs. 1.9), despite the 10 p.m. hour. In the time period, "Parenthood" ranks #2 among ABC, CBS and NBC in adults 18-34 (0.9 rating) and women 18-34 (1.3).

· L+3 Time-Shifting: The previous "Parenthood" grew by 66% or 0.79 of a rating point in 18-49 going from L+SD to L+3 ratings (to a 1.99 from a 1.20) and by 1.9 million viewers overall (to 5.7 million from 3.8 million).

· On the first Thursday of Daylight Saving Time, "Community" (1.0/4 in adults 18-49, 2.9 million viewers overall from 8-8:30 p.m. ET) equaled its 18-49 rating of the prior two weeks. In total viewers, "Community" grew week to week by 4% (to 2.895 million from 2.791 million) to generate the show's biggest overall audience since before the Olympics on Jan. 30. L+3 Time Shifting: The prior week's "Community" grew by 39% or 0.39 of a rating point going from these L+SD results to L+3 (to a 1.38 from a 0.99)

· "Parks and Recreation" (1.1/4 in 18-49, 2.7 million viewers overall from 8:30-9:01 p.m. ET) built on its "Community" lead-in by 10% in 18-49. L+3 Time Shifting: The prior week's "Parks and Recreation" grew by 34% or 0.43 of a rating point going from these L+SD results to L+3 (to a 1.70 from a 1.27).

· "Hollywood Game Night" (1.0/3 in 18-49, 3.0 million viewers overall from 9:01-10 p.m.) maintained its rating from half-hour to half-hour in adults 18-49 (1.0 each) and grew by 18% in adults 25-54 (to a 1.3 from a 1.1).

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 1.0/5.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [march 2014]  
S
M
T
W
T
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· COMMUNITY (YAHOO)
· HOLLYWOOD GAME NIGHT (NBC)
· PARENTHOOD (NBC)
· PARKS & RECREATION (NBC)





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