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[03/14/14 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Demos for Third Straight Week
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/13/14):

CBS (10.579 million viewers, #1; adults 18-49: 2.5, #1) was the top draw on Thursday for the third consecutive week thanks to new episodes of "The Big Bang Theory" (17.259 million viewers, #1; adults 18-49: 4.9, #1), "The Millers" (11.102 million viewers, #2; adults 18-49: 2.6, #T3), "Two and a Half Men" (10.044 million viewers, #3; adults 18-49: 2.6, #T3), "The Crazy Ones" (7.013 million viewers, #8; adults 18-49: 1.8, #8) and "Elementary" (9.030 million viewers, #4; adults 18-49: 1.7, #9).

FOX (7.016 million viewers, #2; adults 18-49: 2.1, #2) then took home the silver with the return of "Hell's Kitchen" (5.272 million viewers, #9; adults 18-49: 1.9, #7) and the relocated "American Idol" (8.761 million viewers, #5; adults 18-49: 2.2, #6).

Next up was ABC (6.115 million viewers, #3; adults 18-49: 1.9, #3) with originals from "Once Upon a Time in Wonderland" (3.121 million viewers, #11; adults 18-49: 0.8, #14), "Grey's Anatomy" (7.130 million viewers, #7; adults 18-49: 2.3, #5) and "Scandal" (8.094 million viewers, #6; adults 18-49: 2.7, #2).

Meanwhile, NBC (3.216 million viewers, #4; adults 18-49: 1.1, #4) served up its mix of "Community" (2.895 million viewers, #13; adults 18-49: 1.0, #T12), "Parks & Recreation" (2.729 million viewers, #14; adults 18-49: 1.1, #11), "Hollywood Game Night" (2.970 million viewers, #12; adults 18-49: 1.0, #T12) and "Parenthood" (3.866 million viewers, #10; adults 18-49: 1.2, #10).

And finally, a repeat "The Vampire Diaries" (1.129 million viewers, #16; adults 18-49: 0.3, #16) and a new "Reign" (1.650 million viewers, #15; adults 18-49: 0.6, #15) on The CW (1.390 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.3 rating at 8:00/7:00c and "Reign" a 0.6 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+5.88% - The Crazy Ones
0.00% - American Idol
0.00% - Elementary
0.00% - Parenthood
0.00% - Community
0.00% - Once Upon a Time in Wonderland
-3.57% - Scandal
-3.70% - Two and a Half Men
-5.77% - The Big Bang Theory
-8.33% - Parks & Recreation
-9.09% - Hollywood Game Night
-11.54% - Grey's Anatomy
-13.33% - The Millers
-14.29% - Reign

Year-to-year changes (adults 18-49):
+125.00% - Scandal (vs. Scandal (Repeat))
+33.33% - Parenthood (vs. Law & Order: Special Victims Unit (Repeat))
+20.00% - Reign (vs. Beauty and the Beast)
+10.00% - American Idol (vs. Glee)
+8.89% - The Big Bang Theory
0.00% - Community
-10.34% - Two and a Half Men (vs. Person of Interest)
-11.54% - Grey's Anatomy
-21.21% - The Millers (vs. Two and a Half Men)
-29.17% - Elementary
-31.03% - Hollywood Game Night (vs. The Office/1600 Penn)
-31.25% - Parks & Recreation
-36.67% - Hell's Kitchen (vs. American Idol)
-37.93% - The Crazy Ones (vs. Person of Interest)
-38.46% - Once Upon a Time in Wonderland (vs. Shark Tank (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 1.0/5.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/14/13):

CBS (13.371 million viewers, #1; adults 18-49: 3.1, #1) was the top draw on Thursday thanks to new episodes of "The Big Bang Theory" (15.709 million viewers, #1; adults 18-49: 4.5, #1) - tying its season low, "Two and a Half Men" (12.396 million viewers, #3; adults 18-49: 3.3, #2) - its series low, "Person of Interest" (14.572 million viewers, #2; adults 18-49: 2.9, #4) and "Elementary" (11.489 million viewers, #5; adults 18-49: 2.4, #6).

FOX (8.544 million viewers, #2; adults 18-49: 2.5, #2) then took home the silver with originals from "American Idol" (11.628 million viewers, #4; adults 18-49: 3.0, #3) and "Glee" (5.460 million viewers, #7; adults 18-49: 2.0, #7).

Next up was ABC (5.632 million viewers, #3; adults 18-49: 1.7, #3) as repeats of "Shark Tank" (4.605 million viewers, #8; adults 18-49: 1.3, #10) and "Scandal" (4.277 million viewers, #9; adults 18-49: 1.2, #11) bookended a new "Grey's Anatomy" (8.015 million viewers, #6; adults 18-49: 2.6, #5), which fell to its series low.

Meanwhile, NBC (3.150 million viewers, #4; adults 18-49: 1.2, #4) was out of the hunt despite new episodes of "Community" (2.607 million viewers, #13; adults 18-49: 1.0, #T13) - its series low, "Parks & Recreation" (3.010 million viewers, #12; adults 18-49: 1.6, #9), "The Office" (3.551 million viewers, #11; adults 18-49: 1.9, #8) - tying its series low - and "1600 Penn" (2.290 million viewers, #15; adults 18-49: 1.0, #T13) plus a repeat of "Law & Order: Special Victims Unit" (3.722 million viewers, #10; adults 18-49: 0.9, #15).

And finally, the return of "The Vampire Diaries" (2.487 million viewers, #14; adults 18-49: 1.1, #12) and "Beauty and the Beast" (1.544 million viewers, #16; adults 18-49: 0.5, #16) originals on The CW (2.015 million viewers, #5; adults 18-49: 0.8, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.5 rating at 8:00/7:00c and "Beast" a 0.6 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+23.08% - Parks & Recreation (vs. 2/21/13)
+11.11% - 1600 Penn
+4.35% - Elementary (vs. 2/21/13)
+3.57% - Person of Interest
-9.52% - The Office (vs. 2/14/13)
-13.33% - Grey's Anatomy (vs. 2/21/13)
-14.29% - American Idol
-15.38% - Two and a Half Men
-15.38% - The Vampire Diaries (vs. 2/21/13)
-16.67% - Beauty and the Beast (vs. 2/21/13)
-16.67% - The Big Bang Theory
-20.00% - Glee
-33.33% - Community

Year-to-year changes (adults 18-49):
+150.00% - The Big Bang Theory (vs. NCAA Men's Basketball Championship: Wichita State vs. VCU)
+83.33% - Two and a Half Men (vs. NCAA Men's Basketball Championship: Wichita State vs. VCU)
+75.76% - Person of Interest (vs. NCAA Men's Basketball Championship: Wichita State vs. VCU/Update)
+60.00% - Elementary (vs. NCAA Men's Basketball Championship: Indiana vs. New Mexico State)
-8.33% - The Vampire Diaries
-9.09% - Glee (vs. Touch (Repeat))
-13.33% - Grey's Anatomy
-17.39% - The Office
-20.00% - Parks & Recreation (vs. 30 Rock)
-28.57% - Beauty and the Beast (vs. The Secret Circle)
-33.33% - American Idol
-41.18% - 1600 Penn (vs. Up All Night)
-54.55% - Community

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.8/4 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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