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[03/18/14 - 11:01 AM]
Disney Channel Dominates TV's Total Day Landscape for the 144th-Consecutive Week Among Kids 6-11 and Tweens
Disney Channel spins the numbers for the week of March 10-16.
[via press release from Disney Channel]

Ratings Highlights March 10-16, 2014 - Final National Ratings

Disney Channel Dominates TV's Total Day Landscape for the 144th-Consecutive Week Among Kids 6-11 and Tweens

24-Hour Disney Junior channel is TV's #1 Preschool-Devoted Network for the 50th-Straight Week in Total Viewers and Kids 2-5; "Sheriff Callie's Wild West" is Pacing as 1Q14's #1 Series Across Preschooler Networks in Target Demos

Disney Channel: Total Day and Prime Highlights

For the week of March 10, 2014, Disney Channel ranked as TV's #1 network in Total Day for the 144th-consecutive week among both Kids 6-11 (455,000/1.9 rating) and Tweens 9-14 (418,000/1.7 rating) - dates back to week of 6/13/11.

· Competitively, Disney Channel out-performed Nickelodeon by 6% in Kids 6-11 (455,000 vs. 429,000) and by 42% in Tweens 9-14 (418,000 vs. 295,000).

In Prime, Disney Channel ranked as cable TV's #1 network for the 461st-consecutive week among Kids 6-11 (693,000/2.9 rating - 8+ years) and 197th-straight week among Tweens 9-14 (636,000/2.6 rating - 3+ years).

24-Hour Disney Junior channel

Nearing its 1st-anniversary as a publicly-rated network, 24-hour Disney Junior channel stood as TV's #1 preschool-dedicated Total Day network for the 50th-consecutive week among Total Viewers (396,000), Kids 2-5 (197,000/1.3 rating) and Boys 2-5 (98,000/1.2 rating) - every week since 4/1/13 - for the 33rd in Girls 2-5 (98,000/1.3 rating) and 38th in Women 18-49 (79,000).

1Q14 to date, "Sheriff Callie's Wild West" is pacing as TV's #1 series across preschool-devoted networks in Total Viewers (895,000), Kids 2-5 (453,000/2.9 rating) and Boys 2-5 (237,000/3.0 rating), with "Mickey Mouse Clubhouse" the #1 series among the competitive set in Girls 2-5 (220,000/2.9 rating) and Women 18-49 (192,000/0.3 rating).

· Disney Junior channel surpassed Nick Jr. for the 50th week running in Kids 2-5 (+19% - 197,000 vs. 165,000) and Boys 2-5 (+20% - 98,000 vs. 82,000), 33rd in Girls 2-5 (+18% - 98,000 vs. 83,000), 38th in Women 18-49 (+13% - 79,000 vs. 70,000) and for the 49th time in the previous 50 weeks in Total Viewers (+15% - 396,000 vs. 343,000 - Nick Jr. tied for #1 during week of 6/3/13).

· Disney Junior channel beat Sprout by hefty triple-digit margins for the 50th-straight week among Total Viewers (+187% - 396,000 vs. 138,000), Kids 2-5 (+194% - 197,000 vs. 67,000), Girls 2-5 (+172% - 98,000 vs. 36,000) and Boys 2-5 (+216% - 98,000 vs. 31,000) and by at least double digits for 50th week running in Women 18-49 (+163% - 79,000 vs. 30,000).

Source: NTI, U.S. ratings. Week of 3/10/14-3/16/14, Live + Same Day. 1Q14 to date: 12/30/13-3/16/14, most current; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.





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