or


[03/20/14 - 11:18 AM]
2014 NCAA Division I Men's Basketball Championship Tips Off with Highest-Rated and Most-Viewed NCAA First Four(TM) Ever
truTV spins the numbers for Wednesday, March 19.

[via press release from truTV]

2014 NCAA Division I Men's Basketball Championship Tips Off with Highest-Rated and Most-Viewed NCAA First Four(TM) Ever

The NCAA First Four(TM) on truTV presented by Northwestern Mutual grossed a 3.9 U.S. HH rating and 5.9 million total viewers, the highest-rated and most-viewed NCAA First Four(TM) since the current format began in 2011. The NCAA First Four(TM) is up 34% in U.S. HH rating and 32% among total viewers compared with 2013.

Last night's Iowa vs. Tennessee telecast (9:15-11:45 p.m. ET) registered the highest-rated and most-viewed NCAA First Four(TM) telecast ever - since the new format began in 2011 - generating a 1.4 U.S. HH rating and 2.2 million total viewers. The telecast peaked with a 1.6 U.S. HH rating and 2.4 million total viewers from 11-11:30 p.m.

The Iowa/Tennessee telecast surpassed Tuesday's North Carolina State vs. Xavier game, the previous highest-rated and most-viewed NCAA First Four(TM) telecast, which averaged a 1.1 U.S. HH rating and 1.7 million total viewers.

Wednesday's NCAA First Four(TM) doubleheader (March 19) averaged a 1.1 U.S. HH rating and 1.7 million total viewers to become the highest-rated and most-viewed night in the four years of the NCAA First Four(TM). The doubleheader is up 55% among total viewers and 54% in U.S. HH rating compared with the second night of the NCAA First Four(TM) last year. The doubleheader began with Cal Poly vs. Texas Southern at 6:30 p.m.

Top metered markets for the Iowa/Tennessee game were Knoxville, Nevada, Minneapolis-St. Paul, Louisville and Dayton. The highest-rated local markets for the Cal Poly-Texas Southern telecast were Knoxville, Louisville, Raleigh-Durham, Richmond and Dayton.

The NCAA Division I Men's Basketball Championship is underway today, Thursday, March 20, with second round action airing across four national TV networks - TBS, CBS, TNT and truTV.

For the first time this year, the Final Four on Saturday, April 5, will be televised on TBS with "teamcasts" or team-specific telecasts for each game airing on TNT and truTV. The National Championship Game on Monday, April 7, will air on CBS for the 33rd consecutive year.

Source: Nielsen Media Research Fast Nationals for truTV based on Live + SD data stream for 03/19/14 compared to Day 1 historical dates of the First Four. Nielsen Social (formerly Nielsen Social Guide) 03/19/14 vs. 03/20/13, gross comment and author volume duplicate for the day not unique.





  [march 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[06/28/17 - 03:55 PM]
Freeform's "Pretty Little Liars" Signs Off Historic Run with Over 1-Year Highs and Is No. 1 Most-Tweeted TV Episode of 2017 with 1.7 Million Tweets
Freeform spins the numbers for Tuesday, June 27.

[06/28/17 - 12:13 PM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "Bachelorette" Special
The Peacock easily wins the evening in both total viewers and adults 18-49.

[06/28/17 - 11:48 AM]
"The Daily Show with Trevor Noah" Records Its Most-Watched Quarter Ever Led by Its Most-Watched Month Ever in June
Comedy Central further spins the numbers for the quarter to date.

[06/27/17 - 12:40 PM]
BET Awards Wins Sunday Night & Remains #1 Cable Awards Show
BET spins the numbers for Sunday, June 25.

[06/27/17 - 12:21 PM]
Hallmark Channel's "June Weddings" Programming Event Boosts Network as Highest-Rated on Saturday Nights
The Hallmark Channel spins the numbers for the week of June 19-25.

[06/27/17 - 10:37 AM]
Spike TV Finds Strong Ratings in "The Mist"
Spike TV further spins the numbers for Thursday, June 22.

[06/27/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Splits Demo Honors with ABC
The Alphabet gets a boost at 10:00/9:00c with a repeat of "Celebrity Family Feud."

[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/25/17 - 10:55 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC, FOX
A rebroadcast of "48 Hours" on the Eye leads the night in both categories.

[06/24/17 - 08:25 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Second Straight Week
"Dateline NBC" and a rebroadcast of "America's Got Talent" put the Peacock on top.

[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.