or


[03/20/14 - 11:18 AM]
2014 NCAA Division I Men's Basketball Championship Tips Off with Highest-Rated and Most-Viewed NCAA First Four(TM) Ever
truTV spins the numbers for Wednesday, March 19.

[via press release from truTV]

2014 NCAA Division I Men's Basketball Championship Tips Off with Highest-Rated and Most-Viewed NCAA First Four(TM) Ever

The NCAA First Four(TM) on truTV presented by Northwestern Mutual grossed a 3.9 U.S. HH rating and 5.9 million total viewers, the highest-rated and most-viewed NCAA First Four(TM) since the current format began in 2011. The NCAA First Four(TM) is up 34% in U.S. HH rating and 32% among total viewers compared with 2013.

Last night's Iowa vs. Tennessee telecast (9:15-11:45 p.m. ET) registered the highest-rated and most-viewed NCAA First Four(TM) telecast ever - since the new format began in 2011 - generating a 1.4 U.S. HH rating and 2.2 million total viewers. The telecast peaked with a 1.6 U.S. HH rating and 2.4 million total viewers from 11-11:30 p.m.

The Iowa/Tennessee telecast surpassed Tuesday's North Carolina State vs. Xavier game, the previous highest-rated and most-viewed NCAA First Four(TM) telecast, which averaged a 1.1 U.S. HH rating and 1.7 million total viewers.

Wednesday's NCAA First Four(TM) doubleheader (March 19) averaged a 1.1 U.S. HH rating and 1.7 million total viewers to become the highest-rated and most-viewed night in the four years of the NCAA First Four(TM). The doubleheader is up 55% among total viewers and 54% in U.S. HH rating compared with the second night of the NCAA First Four(TM) last year. The doubleheader began with Cal Poly vs. Texas Southern at 6:30 p.m.

Top metered markets for the Iowa/Tennessee game were Knoxville, Nevada, Minneapolis-St. Paul, Louisville and Dayton. The highest-rated local markets for the Cal Poly-Texas Southern telecast were Knoxville, Louisville, Raleigh-Durham, Richmond and Dayton.

The NCAA Division I Men's Basketball Championship is underway today, Thursday, March 20, with second round action airing across four national TV networks - TBS, CBS, TNT and truTV.

For the first time this year, the Final Four on Saturday, April 5, will be televised on TBS with "teamcasts" or team-specific telecasts for each game airing on TNT and truTV. The National Championship Game on Monday, April 7, will air on CBS for the 33rd consecutive year.

Source: Nielsen Media Research Fast Nationals for truTV based on Live + SD data stream for 03/19/14 compared to Day 1 historical dates of the First Four. Nielsen Social (formerly Nielsen Social Guide) 03/19/14 vs. 03/20/13, gross comment and author volume duplicate for the day not unique.





  [march 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 08:48 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Onto Demo Crown
The network's juggernaut leads the night in total viewers and adults 18-49.

[04/28/16 - 08:17 AM]
HGTV Delivers Highest-Rated and Most-Watched April Ever
HGTV spins the numbers for the month of April.