or


[03/20/14 - 11:18 AM]
2014 NCAA Division I Men's Basketball Championship Tips Off with Highest-Rated and Most-Viewed NCAA First Four(TM) Ever
truTV spins the numbers for Wednesday, March 19.

[via press release from truTV]

2014 NCAA Division I Men's Basketball Championship Tips Off with Highest-Rated and Most-Viewed NCAA First Four(TM) Ever

The NCAA First Four(TM) on truTV presented by Northwestern Mutual grossed a 3.9 U.S. HH rating and 5.9 million total viewers, the highest-rated and most-viewed NCAA First Four(TM) since the current format began in 2011. The NCAA First Four(TM) is up 34% in U.S. HH rating and 32% among total viewers compared with 2013.

Last night's Iowa vs. Tennessee telecast (9:15-11:45 p.m. ET) registered the highest-rated and most-viewed NCAA First Four(TM) telecast ever - since the new format began in 2011 - generating a 1.4 U.S. HH rating and 2.2 million total viewers. The telecast peaked with a 1.6 U.S. HH rating and 2.4 million total viewers from 11-11:30 p.m.

The Iowa/Tennessee telecast surpassed Tuesday's North Carolina State vs. Xavier game, the previous highest-rated and most-viewed NCAA First Four(TM) telecast, which averaged a 1.1 U.S. HH rating and 1.7 million total viewers.

Wednesday's NCAA First Four(TM) doubleheader (March 19) averaged a 1.1 U.S. HH rating and 1.7 million total viewers to become the highest-rated and most-viewed night in the four years of the NCAA First Four(TM). The doubleheader is up 55% among total viewers and 54% in U.S. HH rating compared with the second night of the NCAA First Four(TM) last year. The doubleheader began with Cal Poly vs. Texas Southern at 6:30 p.m.

Top metered markets for the Iowa/Tennessee game were Knoxville, Nevada, Minneapolis-St. Paul, Louisville and Dayton. The highest-rated local markets for the Cal Poly-Texas Southern telecast were Knoxville, Louisville, Raleigh-Durham, Richmond and Dayton.

The NCAA Division I Men's Basketball Championship is underway today, Thursday, March 20, with second round action airing across four national TV networks - TBS, CBS, TNT and truTV.

For the first time this year, the Final Four on Saturday, April 5, will be televised on TBS with "teamcasts" or team-specific telecasts for each game airing on TNT and truTV. The National Championship Game on Monday, April 7, will air on CBS for the 33rd consecutive year.

Source: Nielsen Media Research Fast Nationals for truTV based on Live + SD data stream for 03/19/14 compared to Day 1 historical dates of the First Four. Nielsen Social (formerly Nielsen Social Guide) 03/19/14 vs. 03/20/13, gross comment and author volume duplicate for the day not unique.





  [march 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/23/16 - 08:30 AM]
Wednesday's Broadcast Ratings: "Big Brother" Returns on Top for CBS
The Eye snags the top spot in both total viewers and adults 18-49.

[06/22/16 - 12:23 PM]
OWN's New Original Drama Series "Greenleaf" Premieres as #1 Series Debut in Network History with Over 3 Million Viewers
OWN spins the numbers for Tuesday, June 21.

[06/22/16 - 08:55 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The Peacock easily wins the night in both total viewers and adults 18-49.

[06/21/16 - 10:16 AM]
28.3 Million Tune-In for 116th U.S. Open Championship Presented by FOX Sports
FOX Sports spins the numbers for Sunday, June 19.

[06/21/16 - 08:56 AM]
Monday's Broadcast Ratings: "American Ninja Warrior" Powers NBC to Victory
The Peacock wins the night in both total viewers and adults 18-49.

[06/21/16 - 07:43 AM]
GSN's "Skin Wars: Fresh Paint" Delivers Network's Highest Competitive Reality Series Premiere Ever Among Key Female Demos
GSN further spins the numbers for Wednesday, June 15.

[06/20/16 - 12:07 PM]
Freeform's "Baby Daddy" Grows for 2nd Straight Week to Near 1-Year Highs in Total Viewers and Key Demographics
Freeform further spins the numbers for Wednesday, June 15.

[06/20/16 - 11:23 AM]
ABC's 2016 NBA Finals Game 7 Draws 30.8 Million - Biggest Game Since 1998
ABC spins the numbers for Sunday, June 19.

[06/20/16 - 09:51 AM]
Destination America's "Ghosts of Shepherdstown" Is Network's Best Series Debut Ever for P2+ and HH
Destination America further spins the numbers for Sunday, June 12.

[06/20/16 - 09:21 AM]
Sunday's Broadcast Ratings: NBA Finals Conclude on Top for ABC
The Alphabet's coverage of Game 7 easily eclipses the night.