or


[03/21/14 - 08:30 AM]
ABC Wins Thursday with "Scandal" and "Grey's" Growing Week to Week
ABC spins the numbers for Thursday, March 20.

[via press release from ABC]

ABC Wins Thursday with "Scandal" and "Grey's" Growing Week to Week

ABC Thursday Prime (8-11pm - 6.8 million and 2.0/6 in AD18-49): ABC won Thursday in Adults 18-49 (2.0/6), with Scandal (2.9/9) and Grey's (2.4/7) finishing as the night's Top 2 TV shows, as both shows were up week to week. In addition, the Net ranked #1 for the 4th week in a row in Adults 18-34 and key Women (W18-34/W18-49).

Once Upon a Time in Wonderland (8-9pm - 3.5 million and 0.8/3 in AD18-49): During the 8 o'clock hour, ABC's Once Upon a Time in Wonderland was up 9% in Total Viewers and retained 100% of its week-ago Adult 18-49 number. It was the show's most-watched telecast since November - since 11/21/13. From 8-9pm, the ABC freshman drama topped NBC's comedies by 6% in Total Viewers (3.5 million vs. 3.3 million for Community/Parks and Recreation).

Grey's Anatomy (9-10pm - 8.0 million and 2.4/7 in AD18-49): Tripling its Adult 18-49 lead-in at 9pm (+200%), ABC's Grey's Anatomy (2.4/7) once again won its hour, increasing its winning advantage over Fox's American Idol (1.9/6) to 26% (up from a 5% advantage the prior week). In fact falling below a 2.0 Adult 18-49 rating for the first time ever, American Idol delivered another all-time low. Grey's was up week to week in Total Viewers (+8%) and Adults 18-49 (+4%).

Scandal (10-11pm - 8.9 million and 2.9/9 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+21%), ABC's Scandal (2.9/9) more than doubled its drama competition in the hour, beating NBC's Parenthood by 142% (1.2/4). Growing week to week in Total Viewers (+9%) and Adults 18-49 (+4%), Scandal posted its best numbers since its mid-season return in February (on 2/27/14). In addition, the show was up over its year-ago telecast (8.5 million and 2.7/8 on 3/21/13) by 5% in Total Viewers and by 7% in Adults 18-49.

· Scandal continues to rank as the most social series on Thursday night (broadcast/cable) with 440,273 tweets last night, up +37% over last week. Season to date, Scandal has amassed over 5 million tweets, making it ABC's most social series this season.

Quick Take for Thursday, March 20, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Thursday in Adults 18-49 with "Scandal" and "Grey's" as the Top 2 Shows

"Once Upon a Time in Wonderland" Draws its Biggest Audience Since November

Up Week to Week, "Grey's" Beats Fox's "American Idol" by 26% in Adults 18-49

Building to its Top Numbers Since its February Return, "Scandal" More than Doubles Its 10pm Drama Competition, Beating NBC's "Parenthood" by 142% in Adults 18-49

ABC Thursday Prime (8:00-11:00 p.m. - 6.8 million and 2.0/6 in AD18-49):

ABC won Thursday in Adults 18-49 (2.0/6), with "Scandal" (2.9/9) and "Grey's" (2.4/7) finishing as the night's Top 2 TV shows. In addition, the Net ranked No. 1 on Thursday for the 4th week in a row in Adults 18-34 and key Women (W18-34/W18-49).

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.5 million and 0.8/3 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" was up 9% in Total Viewers and retained 100% of its week-ago Adult 18-49 number. It was the show's most-watched telecast since November - since 11/21/13. From 8:00-9:00 p.m., the ABC freshman drama topped NBC's comedies by 6% in Total Viewers (3.5 million vs. 3.3 million for "Community"/"Parks and Recreation").

"Grey's Anatomy" (9:00-10:00 p.m. - 8.0 million and 2.4/7 in AD18-49):

Tripling its Adult 18-49 lead-in at 9:00 p.m. (+200%), ABC's "Grey's Anatomy (2.4/7) once again won its hour, increasing its winning advantage over Fox's "American Idol" (1.9/6) to 26% (up from a 5% advantage the prior week). In fact, falling below a 2.0 Adult 18-49 rating for the first time ever, "American Idol" delivered another all-time series low.

· "Grey's" was up week to week in Total Viewers (+8%) and Adults 18-49 (+4%).

"Scandal" (10:00-11:00 p.m. - 8.9 million and 2.9/9 in AD18-49):

Building on its "Grey's" lead-in among Adults 18-49 at 10:00 p.m. (+21%), ABC's "Scandal" (2.9/9) more than doubled its drama competition in the hour, beating NBC's "Parenthood" by 142% (1.2/4).

· Growing week to week in Total Viewers (+9%) and Adults 18-49 (+4%), "Scandal" posted its best numbers since its mid-season return in February (on 2/27/14). In addition, the show was up over its year-ago telecast (8.5 million and 2.7/8 on 3/21/13) by 5% in Total Viewers and by 7% in Adults 18-49.

· "Scandal" continues to rank as Thursday's most social series (broadcast/cable) with 440,273 tweets last night, up 37% over last week. Season to date, "Scandal" has amassed over 5 million tweets, making it ABC's most social series this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/13/14. Nielsen Social Guide, total tweets, as dated.





  [march 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (ABC)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)





most recent ratings | view all posts
[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.