Live + 3 Day Ratings: Increasing Playback for "Resurrection" Drives Stronger Premiere Retention
Based on Nielsen's just-released Live + 3 Day TV playback data for Sunday 3/16/14, the 2nd episode of ABC's Resurrection saw its Total Viewer audience jump by 3.4 million (+30%), building from 11.2 million viewers in Live + Same Day to 14.6 million in Live + 3 Days. The new ABC drama also saw its Adult 18-49 delivery surge 1.2 rating points (+39%) from a 3.1 L+SD to a 4.3 L+3 rating.
· Coming off its already substantial Live + Same Day results this past Sunday, the Live + 3 Day numbers for the second episode of Resurrection grew 30% in Total Viewers (vs. 22% for the premiere) and 39% in Adults 18-49 (vs. 32% for the premiere).
· With increasing playback, Resurrection's retention of its big week-earlier debut episode grew to 86% in both Total Viewers and Adults 18-49 in the Live + 3 Day ratings, up from 81% and 82% in the Live + Same Day numbers, respectively.