or


[03/22/14 - 12:08 PM]
2014 NCAA Division I Men's Basketball Championship Delivers Most-Viewed First Friday in 23 Years
CBS spins the numbers for Friday, March 21.

[via press release from CBS]

2014 NCAA Division I Men's Basketball Championship Delivers Most-Viewed First Friday in 23 Years

Friday's Live Coverage Averages 8.4 Million Total Viewers, Up 4%

NCAA Tournament Viewership Up 6% Through First Four Days vs. 2013; Most Viewed in 23 Years

CBS Sports and Turner Sports' exclusive second-round coverage of the 2014 NCAA Division I Men's Basketball Championship - across TBS, CBS, TNT and truTV on Friday, March 21 - is the most-viewed first Friday of the NCAA Tournament in 23 years. Friday's games averaged 8.4 million total viewers, according to Nielsen Fast Nationals, up 4% compared with 2013 (8.1 million total viewers). The coverage earned a 5.7/14 U.S. HH rating.

Overall, through the first four days, the NCAA Division I Men's Basketball Championship is averaging 8.2 million total viewers, up 6% over last year (7.7 million total viewers), and is the most-viewed start to the tournament since 1991 (when the tournament expanded to four telecast windows for the entire day). Through four days, the tournament is averaging a 5.5/13 U.S. HH rating.

Friday's coverage showed viewership growth among the telecast windows.

· The first daytime telecast window averaged 5.8 million total viewers, the second highest viewership for the game window since 1991.

· The second daytime telecast window averaged 7.7 million total viewers, the highest viewership for the game window in 23 years (since 1991). The telecast window is up 10% compared with an average of 7.0 million total viewers last year.

· The first primetime telecast window averaged 10.2 million total viewers to garner the second most-viewed game window in 21 years (since 1993). The window is up 9% over an average of 9.4 million total viewers last year.

· The second primetime telecast window averaged 10.2 million total viewers to register the highest viewership for the game window in 23 years. The window is up 4% over an average of 9.8 million total viewers in 2013.

Collectively, second-round coverage on Thursday and Friday, March 20-21, averaged 8.5 million total viewers, the most-viewed second round in 23 years and a 5% increase over 2013 (8.1 million total viewers). The two days averaged a 5.7/13 U.S. HH rating, up 4% over last year (5.5/12 U.S. HH rating).

Source: Nielsen Media Research, Fast Nationals, Live +SD data stream through Round 2 of the NCAA Men's Basketball Tournament. 3/18/14 to 03/21/13 vs. 03/19/13 to 03/22/13. 2013, 2012 and 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data.





  [march 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.

[09/21/16 - 02:35 PM]
"South Park" Season 20 Premiere Marks Hightest Rated Episode in a Decade
Comedy Central further spins the numbers for Wednesday, September 14.

[09/21/16 - 09:31 AM]
Strong Premieres of "Bull" and "NCIS" Lead CBS to Tuesday Win
CBS spins the numbers for Tuesday, September 20.

[09/21/16 - 09:05 AM]
Tuesday's Broadcast Ratings: Newcomers "This Is Us," "Bull" Open Strong
NBC and CBS see big year-to-year gains among adults 18-49 from both series premieres.

[09/21/16 - 08:45 AM]
"This Is Us" Is NBC's Top-Rated Scripted Show in the Slot in 6 Years
NBC spins the numbers for Tuesday, September 20.

[09/21/16 - 08:21 AM]
ABC's "SHIELD" Returns to Its Top Rating Since Its Mid-Season Premiere in March
ABC spins the numbers for Tuesday, September 20.

[09/20/16 - 09:45 AM]
"American Horror Story: Roanoke" Premiere Among the Most-Watched in FX Networks History
FX further spins the numbers for Wednesday, September 14.

[09/20/16 - 08:59 AM]
Monday's Broadcast Ratings: NBC Opens the Season on Top
"The Voice" and "The Good Place" help the Peacock lead the night in total viewers and adults 18-49.

[09/19/16 - 11:26 AM]
Top New Non-Fiction Series in 2016 for Investigation Discovery's "JonBenet: An American Murder Mystery"
Investigation Discovery spins the numbers for September 12-14.

[09/19/16 - 11:10 AM]
2016 Emmys Averages 11.3 Million Viewers and Reaches 25.9 Million
ABC spins the numbers for Sunday, September 18.

[09/19/16 - 08:21 AM]
Sunday's Broadcast Ratings: NFL Sparks NBC, CBS Victory Over Emmys on ABC
"The 68th Primetime Emmy Awards" are down nearly 22% from last year among adults 18-49.