or


[03/22/14 - 12:08 PM]
2014 NCAA Division I Men's Basketball Championship Delivers Most-Viewed First Friday in 23 Years
CBS spins the numbers for Friday, March 21.

[via press release from CBS]

2014 NCAA Division I Men's Basketball Championship Delivers Most-Viewed First Friday in 23 Years

Friday's Live Coverage Averages 8.4 Million Total Viewers, Up 4%

NCAA Tournament Viewership Up 6% Through First Four Days vs. 2013; Most Viewed in 23 Years

CBS Sports and Turner Sports' exclusive second-round coverage of the 2014 NCAA Division I Men's Basketball Championship - across TBS, CBS, TNT and truTV on Friday, March 21 - is the most-viewed first Friday of the NCAA Tournament in 23 years. Friday's games averaged 8.4 million total viewers, according to Nielsen Fast Nationals, up 4% compared with 2013 (8.1 million total viewers). The coverage earned a 5.7/14 U.S. HH rating.

Overall, through the first four days, the NCAA Division I Men's Basketball Championship is averaging 8.2 million total viewers, up 6% over last year (7.7 million total viewers), and is the most-viewed start to the tournament since 1991 (when the tournament expanded to four telecast windows for the entire day). Through four days, the tournament is averaging a 5.5/13 U.S. HH rating.

Friday's coverage showed viewership growth among the telecast windows.

· The first daytime telecast window averaged 5.8 million total viewers, the second highest viewership for the game window since 1991.

· The second daytime telecast window averaged 7.7 million total viewers, the highest viewership for the game window in 23 years (since 1991). The telecast window is up 10% compared with an average of 7.0 million total viewers last year.

· The first primetime telecast window averaged 10.2 million total viewers to garner the second most-viewed game window in 21 years (since 1993). The window is up 9% over an average of 9.4 million total viewers last year.

· The second primetime telecast window averaged 10.2 million total viewers to register the highest viewership for the game window in 23 years. The window is up 4% over an average of 9.8 million total viewers in 2013.

Collectively, second-round coverage on Thursday and Friday, March 20-21, averaged 8.5 million total viewers, the most-viewed second round in 23 years and a 5% increase over 2013 (8.1 million total viewers). The two days averaged a 5.7/13 U.S. HH rating, up 4% over last year (5.5/12 U.S. HH rating).

Source: Nielsen Media Research, Fast Nationals, Live +SD data stream through Round 2 of the NCAA Men's Basketball Tournament. 3/18/14 to 03/21/13 vs. 03/19/13 to 03/22/13. 2013, 2012 and 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data.





  [march 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 08:48 AM]
"The Blacklist" Builds on Last Night's 18-49 Lead-In by 180% with Its First Original Telecast Since April 2
NBC spins the numbers for Thursday, April 23.

[04/24/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC, CBS Share in Top Demo Honors
The Alphabet gets a big boost from "Grey's Anatomy," which is up by a third from a week ago among adults 18-49.

[04/24/15 - 08:26 AM]
ABC Is No. 1 on the Opening Night of the May Sweep for the First Time in 6 Years
ABC spins the numbers for Thursday, April 23.

[04/23/15 - 11:01 AM]
Encores of "The Tonight Show" Outperform ABC, CBS Timeslot Competition in 18-49 and Other Key Demos for Week of April 13-17
NBC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 09:49 AM]
ABC Grows by Double Digits to Its Best Performance in Late-Night in 5 Weeks
ABC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 08:45 AM]
"The Mysteries of Laura" Grows 11% in 18-49 vs. Its Prior Original Three Weeks Ago
NBC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:39 AM]
ABC Finishes No. 1 on Wednesday Night Among Adults 18-49
ABC spins the numbers for Wednesday, April 22.