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[03/22/14 - 09:15 AM]
"Whose Line" and "Hart of Dixie" Give The CW Big Friday Gains
The CW spins the numbers for Friday, March 21.

[via press release from The CW]

"Whose Line" and "Hart of Dixie" Give The CW Big Friday Gains

Last night's season premiere of WHOSE LINE IS IT ANYWAY? on its new night was The CW's most watched (1.9M) regularly scheduled show in its time period (Friday 8-830 pm) in nearly three years, since the season finale of SUPERNATURAL on 5/20/11.

It was the most watched program of any kind since a special encore of the highly-rated ARROW pilot on 10/12/12.

With a special original episode of WHOSE LINE rounding out the hour from 8:30-9, The CW tied with ABC for #3 in the hour among A18-34 (0.5/2), beating Fox, and also beat Fox in the hour in A18-49 (0.6/2).

The second episode of WHOSE LINE also drew more total viewers (1.9M) than Fox from 8:30-9

Versus its last original episode on Tuesday 9/24, the premiere of WHOSE LINE was up +46% in total viewers, and up +24% in A18-49 (0.6/2).

HART OF DIXIE also returned with gains on its new night and time, up +19% in total viewers (1.23M) versus its last Monday night original on 2/10/14, up +33% in A18-34 (0.4/2), up +25% in W18-34 (0.5/2), and up +33% in A18-49 (0.4/2).

HART OF DIXIE finished ahead of Fox in the hour in A18-34 and tied Fox in A18-49.

HART OF DIXIE gave The CW it's most watched program and highest-rated in the time period since the AMERICA'S NEXT TOP MODEL finale on 11/15/13.

For the night, The CW beat Fox in A18-34 (0.4/2) and tied among A18-49. It was The CW's most watched Friday night since 10/12/12.





  [march 2014]  
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· AMERICA'S NEXT TOP MODEL (CW)
· ARROW (CW)
· HART OF DIXIE (CW)
· SUPERNATURAL (CW)
· WHOSE LINE IS IT ANYWAY? (CW)





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