or


[03/28/14 - 08:37 AM]
ABC Claims Thursday's Top 2 Series as Each of its Dramas Grow in Adults 18-49
ABC spins the numbers for Thursday, March 27.

[via press release from ABC]

ABC Claims Thursday's Top 2 Series as Each of its Dramas Grow in Adults 18-49

ABC Thursday Prime (8-11pm - 6.8 million and 2.2/7 in AD18-49): ABC finished a strong #2 on Thursday to CBS with NCAA Basketball Semifinals, beating Fox by 15% in Total Viewers (6.8 million vs. 5.9 million) and by 29% in Adults 18-49 (2.2/7 vs. 1.7/5). ABC's Scandal and Grey's stood as the night's Top 2 TV series in Total Viewers and Adults 18-49, as both shows were up for the 2nd week with young adults. In addition, the Network ranked #1 for the 5th straight Thursday with key Women (W18-34/W18-49).

· ABC was up for the 2nd week in Adults 18-49 (+5%) to deliver its best Thursday in 1 month - since 2/27/14.

Once Upon a Time in Wonderland (8-9pm - 3.3 million and 0.9/3 in AD18-49): During the 8 o'clock hour, ABC's Once Upon a Time in Wonderland was up 13% in Adults 18-49 to a 3-week high - since 3/6/14.

Grey's Anatomy (9-10pm - 8.1 million and 2.5/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+178%), ABC's Grey's Anatomy (2.5/7) was once again the top-rated series in its hour, beating Fox's American Idol into the debut of Surviving Jack by 56% (1.6/5). Fox's American Idol delivered another all-time low 1.9 Adult 18-49 rating and the debut of Surviving Jack fell to a 1.3 rating. Grey's was up for the 2nd week in a row among Adults 18-49 (+4%).

Scandal (10-11pm - 8.8 million and 3.1/9 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+24%), ABC's Scandal (3.1/9) more than doubled its drama competition in the hour, beating NBC's Parenthood by 121% (1.4/4). Growing for the 2nd week in Adults 18-49 (+7%), Scandal posted its best numbers since its mid-season return in February (on 2/27/14). In addition, the hit ABC drama grew by double-digits over its year-ago telecast (8.0 million and 2.6/7 on 3/28/13) in Total Viewers (+10%) and Adults 18-49 (+19%). Up by 39% season to date in Adults 18-49, ABC's Scandal is TV's fastest growing returning series.

Quick Take for Thursday, March 27, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC "Scandal" and "Grey's Anatomy" Finish as Thursday's Top 2 TV Series

"Once Upon a Time in Wonderland" Is Up 13% to a 3-Week High in Adults 18-49

Up for the 2nd Week, "Grey's" Dominates Fox's "Idol" and "Surviving Jack" at 9pm

Hitting a 1-Month High in Adults 18-49, "Scandal" More than Doubles Its 10pm Drama Competition and Grows by Double-Digits Over the Same Night Last Year

ABC Thursday Prime (8:00-11:00 p.m. - 6.8 million and 2.2/7 in AD18-49):

ABC finished a strong No. 2 on Thursday to CBS' NCAA Basketball Semifinals coverage, beating Fox by 15% in Total Viewers (6.8 million vs. 5.9 million) and by 29% in Adults 18-49 (2.2/7 vs. 1.7/5). ABC's "Scandal" and "Grey's Anatomy" stood as the night's Top 2 TV series in Total Viewers and Adults 18-49, as both shows were up for the 2nd week with young adults. In addition, the Network ranked No. 1 for the 5th-straight Thursday with key Women (W18-34/W18-49).

· ABC was up for the 2nd week in a row with Adults 18-49 (+5%) to deliver its best Thursday in 1 month - since 2/27/14.

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.3 million and 0.9/3 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" was up 13% in Adults 18-49 to a 3-week high - since 3/6/14.

"Grey's Anatomy" (9:00-10:00 p.m. - 8.1 million and 2.5/7 in AD18-49):

Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+178%), ABC's "Grey's Anatomy" (2.5/7) was once again the top-rated series in its hour, beating Fox's combo of "American Idol" into the debut of "Surviving Jack" by 56% (1.6/5). Against "Grey's," Fox's "American Idol" delivered another all-time low 1.9 Adult 18-49 rating and the debut of "Surviving Jack" fell to a 1.3 rating.

· "Grey's" was up for the 2nd week in a row among Adults 18-49 (+4%).

"Scandal" (10:00-11:00 p.m. - 8.8 million and 3.1/9 in AD18-49):

Building from its "Grey's" lead-in among Adults 18-49 at 10:00 p.m. (+24%), ABC's "Scandal" (3.1/9) more than doubled its drama competition in the hour, beating NBC's "Parenthood" by 121% (1.4/4).

· Growing for the 2nd week in Adults 18-49 (+7%), "Scandal" posted its best number since its mid-season return in February (on 2/27/14).

· The hit ABC drama grew by double-digits over its year-ago telecast (8.0 million and 2.6/7 on 3/28/13) in Total Viewers (+10%) and Adults 18-49 (+19%). Spiking 39% season to date in Adults 18-49, ABC's "Scandal" is TV's fastest growing returning series this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/27/14.





  [march 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (ABC)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)
· SURVIVING JACK (FOX)





most recent ratings | view all posts
[02/21/18 - 02:30 PM]
"Beyond" Soars to New Season Highs with Its Best Numbers in Over 1 Year
Freeform further spins the numbers for Thursday, February 15.

[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/20/18 - 02:30 PM]
Disney Channel's Original Movie "Zombies" Reaches 10.3 Million Viewers Over the Holiday Weekend
Disney Channel further spins the numbers for Friday, February 16.

[02/20/18 - 02:10 PM]
Team USA Men's Hockey Win Over Slovakia Ranks as NBCSN's Most Watched Late-Night Hockey Game in 4 Years
NBC further spins the numbers for Monday, February 19.

[02/20/18 - 08:20 AM]
Monday's Broadcast Ratings: Winter Olympics Begin Final Week on Top
NBC easily wins the evening in total viewers and adults 18-49.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.