or


[03/28/14 - 08:37 AM]
ABC Claims Thursday's Top 2 Series as Each of its Dramas Grow in Adults 18-49
ABC spins the numbers for Thursday, March 27.

[via press release from ABC]

ABC Claims Thursday's Top 2 Series as Each of its Dramas Grow in Adults 18-49

ABC Thursday Prime (8-11pm - 6.8 million and 2.2/7 in AD18-49): ABC finished a strong #2 on Thursday to CBS with NCAA Basketball Semifinals, beating Fox by 15% in Total Viewers (6.8 million vs. 5.9 million) and by 29% in Adults 18-49 (2.2/7 vs. 1.7/5). ABC's Scandal and Grey's stood as the night's Top 2 TV series in Total Viewers and Adults 18-49, as both shows were up for the 2nd week with young adults. In addition, the Network ranked #1 for the 5th straight Thursday with key Women (W18-34/W18-49).

· ABC was up for the 2nd week in Adults 18-49 (+5%) to deliver its best Thursday in 1 month - since 2/27/14.

Once Upon a Time in Wonderland (8-9pm - 3.3 million and 0.9/3 in AD18-49): During the 8 o'clock hour, ABC's Once Upon a Time in Wonderland was up 13% in Adults 18-49 to a 3-week high - since 3/6/14.

Grey's Anatomy (9-10pm - 8.1 million and 2.5/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+178%), ABC's Grey's Anatomy (2.5/7) was once again the top-rated series in its hour, beating Fox's American Idol into the debut of Surviving Jack by 56% (1.6/5). Fox's American Idol delivered another all-time low 1.9 Adult 18-49 rating and the debut of Surviving Jack fell to a 1.3 rating. Grey's was up for the 2nd week in a row among Adults 18-49 (+4%).

Scandal (10-11pm - 8.8 million and 3.1/9 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+24%), ABC's Scandal (3.1/9) more than doubled its drama competition in the hour, beating NBC's Parenthood by 121% (1.4/4). Growing for the 2nd week in Adults 18-49 (+7%), Scandal posted its best numbers since its mid-season return in February (on 2/27/14). In addition, the hit ABC drama grew by double-digits over its year-ago telecast (8.0 million and 2.6/7 on 3/28/13) in Total Viewers (+10%) and Adults 18-49 (+19%). Up by 39% season to date in Adults 18-49, ABC's Scandal is TV's fastest growing returning series.

Quick Take for Thursday, March 27, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC "Scandal" and "Grey's Anatomy" Finish as Thursday's Top 2 TV Series

"Once Upon a Time in Wonderland" Is Up 13% to a 3-Week High in Adults 18-49

Up for the 2nd Week, "Grey's" Dominates Fox's "Idol" and "Surviving Jack" at 9pm

Hitting a 1-Month High in Adults 18-49, "Scandal" More than Doubles Its 10pm Drama Competition and Grows by Double-Digits Over the Same Night Last Year

ABC Thursday Prime (8:00-11:00 p.m. - 6.8 million and 2.2/7 in AD18-49):

ABC finished a strong No. 2 on Thursday to CBS' NCAA Basketball Semifinals coverage, beating Fox by 15% in Total Viewers (6.8 million vs. 5.9 million) and by 29% in Adults 18-49 (2.2/7 vs. 1.7/5). ABC's "Scandal" and "Grey's Anatomy" stood as the night's Top 2 TV series in Total Viewers and Adults 18-49, as both shows were up for the 2nd week with young adults. In addition, the Network ranked No. 1 for the 5th-straight Thursday with key Women (W18-34/W18-49).

· ABC was up for the 2nd week in a row with Adults 18-49 (+5%) to deliver its best Thursday in 1 month - since 2/27/14.

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.3 million and 0.9/3 in AD18-49):

During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" was up 13% in Adults 18-49 to a 3-week high - since 3/6/14.

"Grey's Anatomy" (9:00-10:00 p.m. - 8.1 million and 2.5/7 in AD18-49):

Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+178%), ABC's "Grey's Anatomy" (2.5/7) was once again the top-rated series in its hour, beating Fox's combo of "American Idol" into the debut of "Surviving Jack" by 56% (1.6/5). Against "Grey's," Fox's "American Idol" delivered another all-time low 1.9 Adult 18-49 rating and the debut of "Surviving Jack" fell to a 1.3 rating.

· "Grey's" was up for the 2nd week in a row among Adults 18-49 (+4%).

"Scandal" (10:00-11:00 p.m. - 8.8 million and 3.1/9 in AD18-49):

Building from its "Grey's" lead-in among Adults 18-49 at 10:00 p.m. (+24%), ABC's "Scandal" (3.1/9) more than doubled its drama competition in the hour, beating NBC's "Parenthood" by 121% (1.4/4).

· Growing for the 2nd week in Adults 18-49 (+7%), "Scandal" posted its best number since its mid-season return in February (on 2/27/14).

· The hit ABC drama grew by double-digits over its year-ago telecast (8.0 million and 2.6/7 on 3/28/13) in Total Viewers (+10%) and Adults 18-49 (+19%). Spiking 39% season to date in Adults 18-49, ABC's "Scandal" is TV's fastest growing returning series this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/27/14.





  [march 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· SCANDAL (ABC)
· SURVIVING JACK (FOX)











most recent ratings | view all posts
[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 10:23 AM]
ABC Leads Season in Non-Sports Adults 18-49 with Top Dramas, #1 New Show and #1 New Comedy
ABC further spins the numbers for the season to date.

[10/29/14 - 08:50 AM]
"The Voice" Ranks as the #1 Non-Sports Telecast of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:33 AM]
ABC's Tuesday Night Grows Week to Week Against the 2014 World Series
ABC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:32 AM]
Tuesday's Broadcast Ratings: FOX Rides the World Series to Another Demo Victory
Plus: "Marvel's Agents of SHIELD" on ABC grows by double-digits from last week among adults 18-49.

[10/29/14 - 08:32 AM]
HGTV Ranked Among Top 10 Networks for Sixth Consecutive Month
HGTV spins the numbers for the month of October to date.

[10/28/14 - 04:06 PM]
Disney XD's "Star Wars Rebels" Posts Series High in Kids 6-11 and "Gravity Falls" Scores Ratings High in Boys 6-11
Disney XD spins the numbers for Monday, October 27.

[10/28/14 - 03:28 PM]
Destination America Records Best October Ever in Prime
Destination America spins the numbers for the month of October to date.

[10/28/14 - 03:03 PM]
ESPN's "Monday Night Football" Scores Highest Rating Since 2009 with Redskins-Cowboys
ESPN spins the numbers for Monday, October 27.

[10/28/14 - 02:01 PM]
Latest Hallmark Channel Original Film, "The Good Witch's Wonder," Averages 2.5 Million Viewers and Marks the Network's Most Watched Film of 2014 to Date
The Hallmark Channel spins the numbers for Saturday, October 25.

[10/28/14 - 02:01 PM]
Discovery Channel Grabs Double Digit Viewership and Ratings Gains in October
Discovery spins the numbers for the month of October to date.