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[03/31/14 - 08:32 AM]
ABC's "Resurrection" Builds on Its Lead-in Against the "Walking Dead" Finale to Dominate Its Broadcast Competition
ABC spins the numbers for Sunday, March 30.

[via press release from ABC]

ABC's "Resurrection" Builds on Its Lead-in Against the "Walking Dead" Finale to Dominate Its Broadcast Competition

ABC Sunday Prime (7-11pm - 6.5 million and 1.8/5 in AD18-49): Opposite CBS with another high-rated NCAA Basketball Tournament Sunday primetime overrun into the 7pm hour, ABC (1.8/5) ran a strong #2 on the night in Adults 18-49, beating Fox by 20% (1.5/4) and NBC by 100% (0.9/3). ABC's Resurrection ranked as Sunday's #1 scripted broadcast series for the 4th week in a row among Adults 18-49 (2.3/6) and Once Upon a Time finished #2 (tie).

America's Funniest Home Videos (7-8pm - 5.9 million and 1.2/4 in AD18-49): Against CBS' NCAA Basketball/60 Minutes in the 7pm hour, ABC's America's Funniest Home Videos took second in Total Viewers and Adults 18-49 (tie).

Once Upon a Time (8-9pm - 6.5 million and 2.1/6 in AD18-49): Spiking over its lead-in at 8pm (+75%) to move ahead of CBS' NCAA Basketball-boosted programming (60 Minutes/Amazing Race = 2.0/6), ABC's Once Upon a Time (2.0/6) won its hour for the 4th straight week among Adults 18-49, beating Fox's comedies by 5% (The Simpsons/Family Guy = 2.0/6) and NBC's American Dream Builders by 163% (0.8/2). The ABC drama held even week to week with young adults. Once Upon a Time was the #1 most social series on broadcast Sunday night with 55,449 tweets.

Resurrection (9-10pm - 8.2 million and 2.3/6 in AD18-49): Building on its lead-in by 10% at 9pm in Adults 18-49 against the high-rated season finale of The Walking Dead, ABC's Resurrection (2.3/6) more than doubled NBC's Believe for the 3rd straight week (+109% - 1.1/3), while leading by strong margins over programming on CBS (+21% - Amazing Race/Good Wife = 1.9/5) and Fox (+53% - Cosmos = 1.5/4). Resurrection grew its hour year to year for ABC by 49% in Total Viewers and by 53% in Adults 18-49.

· Based on Nielsen's Live + 7 Day data released this morning, ABC's second episode of Resurrection (on 3/16/14) saw substantially bigger percentage increases from TV Playback than the debut episode. From the Live + Same Day to the Live + 7 Day numbers, Resurrection's Total Viewer count grew by 38% in Total Viewers (vs. 29% for the premiere) from 11.2 million to 15.5 million and jumped 48% in Adults 18-49 (vs. 39% for the premiere) from a 3.1 rating to a 4.6 rating.

Revenge (10-11pm - 5.2 million and 1.4/4 in AD18-49): During the 10pm hour, ABC's Revenge beat NBC's Crisis by an even wider margin of 40% in Adults 18-49 (1.4/4 vs. 1.0/3), up from a 15% advantage the prior week. Revenge boosted its hour year to year by 27% in Total Viewers and by 40% in Adults 18-49, over original drama programming on the same night last year.

Quick Take for Sunday, March 30, 2014 (Fast Affiliate Live + Same Day Ratings)

"Resurrection" is Sunday's No. 1 Entertainment Broadcast for the 4th Straight Week

ABC's "Once Upon a Time" Continues to Win the 8pm Hour Among Adults 18-49

ABC's "Resurrection" Builds on its Lead-in Against "The Walking Dead" Finale To Dominate its Broadcast Competition in the 9 O'clock Hour in Adults 18-49

"Revenge" Improves Sunday's 10pm Hour for ABC by Strong Margins Year to Year

ABC Sunday Prime (7:00-11:00 p.m. - 6.5 million and 1.8/5 in AD18-49):

Opposite CBS with another high-rated NCAA Basketball Tournament Sunday primetime overrun into the 7:00 p.m. hour, ABC (1.8/5) ran a strong No. 2 on the night in Adults 18-49, beating Fox by 20% (1.5/4) and NBC by 100% (0.9/3).

· ABC's "Resurrection" ranked as Sunday's No. 1 entertainment broadcast show for the 4th week in a row among Adults 18-49 (2.3/6) and "Once Upon a Time" finished No. 2 (2.1/6-tie).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 5.9 million and 1.2/4 in AD18-49):

Against CBS' NCAA Basketball/"60 Minutes" in the 7:00 p.m. hour, ABC's "America's Funniest Home Videos" took second in Total Viewers and Adults 18-49 (tie).

"Once Upon a Time" (8:00-9:00 p.m. - 6.5 million and 2.1/6 in AD18-49):

Spiking over its lead-in at 8:00 p.m. (+75%) to move ahead of CBS' NCAA Basketball-boosted programming ("60 Minutes"/"The Amazing Race" = 2.0/6), ABC's "Once Upon a Time" (2.1/6) won its hour for the 4th straight week among Adults 18-49, beating Fox's comedies by 5% ("The Simpsons"/"Family Guy" = 2.0/6) and NBC's "American Dream Builders" by 163% (0.8/2). The ABC drama held even week to week with young adults.

· "Once Upon a Time" was the No. 1 most social series on broadcast Sunday night with 55,449 tweets, climbing 16% week to week.

"Resurrection" (9:00-10:00 p.m. - 8.2 million and 2.3/6 in AD18-49):

Building on its lead-in by 10% at 9:00 p.m. in Adults 18-49 against the high-rated season finale of "The Walking Dead," ABC's "Resurrection" (2.3/6) more than doubled NBC's "Believe" for the 3rd straight week (+109% - 1.1/3), while leading by strong margins over programming on CBS (+21% - "Amazing Race"/"The Good Wife" = 1.9/5) and Fox (+53% - "Cosmos" = 1.5/4). The freshman drama grew its hour year to year for ABC by 49% in Total Viewers and by 53% in Adults 18-49 ("Revenge" on 3/31/13 = 5.5 million and 1.5/3).

· Based on Nielsen's Live + 7 Day data released today, ABC's second episode of "Resurrection" (on 3/16/14) saw substantially bigger percentage increases from TV Playback than the debut episode. From the Live + Same Day to the Live + 7 Day numbers, "Resurrection's" Total Viewer count grew by 38% in Total Viewers (vs. 29% for the premiere) from 11.2 million to 15.5 million and jumped 48% in Adults 18-49 (vs. 39% for the premiere) from a 3.1 rating to a 4.6 rating.

"Revenge" (10:00-11:00 p.m. - 5.2 million and 1.4/4 in AD18-49):

During the 10:00 p.m. hour, ABC's "Revenge" beat NBC's "Crisis" by an even wider margin of 40% in Adults 18-49 (1.4/4 vs. 1.0/3), up from a 15% advantage the prior week. "Revenge" boosted its hour year to year by 27% in Total Viewers and by 40% in Adults 18-49, over original drama programming on the same night last year ("Red Widow" on 3/31/13 = 4.1 million and 1.0/3) .

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/30/14. Nielsen Social Guide, total tweets, as dated.





  [march 2014]  
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M
T
W
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F
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN DREAM BUILDERS (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BELIEVE (NBC)
· COSMOS - A SPACETIME ODYSSEY (FOX)
· CRISIS (NBC)
· FAMILY GUY (FOX)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)
· RESURRECTION (ABC)
· REVENGE (ABC)
· SIMPSONS, THE (FOX)
· WALKING DEAD, THE (AMC)





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