DIY NETWORK WRAPS ITS BEST QUARTER EVER
New York [For Immediate Release - April 1, 2014] DIY Network, which continues to attract one of the most upscale audiences in all of cable, just ended its highest-rated and most-watched quarter ever, attracting 4.5 million viewers during prime time each week. In fact, the network's P25-54 prime time audience grew more than 17% over 1Q13.
Rehab Addict featuring break out star Nicole Curtis achieved a series high rating in January and was among several series driving the network's success. Other strong performers included Rev Run's Renovation, which attracted more than 4.4 million viewers in its first season on the network as well as the second season of the top-rated Building Alaska, which saw ratings growth of 67% over its first season. More recently, the fourth season of Vanilla Ice Projectstarted strongly, with its season premiere on March 8 at 10 p.m. garnering P25-54 ratings that were 50% higher versus year ago levels and 71% higher than the prior 13 weeks.
"We've been laying the foundation for this growth for months," said Allison Page, general manager, HGTV and DIY Network. "We've got killer series in production to keep the momentum going, including The Shatner Project with William Shatner, Daryl's Restoration Over-Hall featuring Daryl Hall and Sledgehammer with Jason Cameron. And, our development pipeline is stronger than ever. We are well on our way to another best year ever."
ABOUT DIY NETWORK
DIY Network, from the makers of HGTV and Food Network, is the go-to destination for rip-up, knock-out home improvement television. Currently in more than 58 million homes, DIY Network's programming covers a broad range of categories, including home improvement and landscaping. The network's award-winning website, DIYNetwork.com, consistently ranks among America's top home and garden Internet destinations for entertaining videos, home improvement advice, step-by-step instructions, message boards, blogs, an interactive program guide and more. Headquartered in Knoxville, Tenn., DIY Network is wholly owned by Scripps Networks Interactive, Inc. (SNI). Viewers can become fans of DIY Network and interact with other home improvement enthusiasts through Facebook, Twitter, Instagram, and Pinterest. To find DIY Network's satellite and cable channel designations, check local listings or visit DIYNetwork.com/tv.