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[04/04/14 - 08:26 AM]
ABC's "Scandal" and "Grey's" Dominate from 9-11pm to Finish as Thursday's Top 2 Dramas
ABC spins the numbers for Thursday, April 3.

[via press release from ABC]

ABC's "Scandal" and "Grey's" Dominate from 9-11pm to Finish as Thursday's Top 2 Dramas

ABC Thursday Prime (8-11pm - 6.7 million and 2.1/6 in AD18-49): ABC ran a strong #2 on Thursday to CBS, beating third-place Fox by 22% in Total Viewers (6.7 million vs. 5.5 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/5). ABC's Scandal (2.8/9) and Grey's (2.6/7) stood as the Top 2 dramas on Thursday in Adults 18-49. In addition, the Net was #1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

Once Upon a Time in Wonderland (8-9pm - 3.2 million and 0.9/3 in AD18-49): During the 8 o'clock hour, ABC's finale of Once Upon a Time in Wonderland held steady with its week-ago Fast Affiliate Adult 18-49 rating. The ABC freshman drama topped NBC's veteran comedies in the hour by 23% in Total Viewers (3.2 million vs. 2.6 million for Community/Parks and Rec).

Grey's Anatomy (9-10pm - 8.0 million and 2.6/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+189%), ABC's Grey's Anatomy (2.6/7) continued to dominate its hour, leading runner-up CBS' comedies by 24% (Two and a Half Men/Crazy Ones = 2.1/6) and Fox with American Idol and Surviving Jack by 73% (1.5/4). Fox's American Idol delivered another all-time low, falling to a 1.8 Adult 18-49 rating. Grey's was up over its week-ago Fast Affiliate rating in Adults 18-49 (+4%).

· In its 10th season, Grey's Anatomy is up over the same point last year in both Total Viewers (+5%) and Adults 18-49 (+2%), tracking as its most-watched season in 4 years - since the 2009/10 season.

Scandal (10-11pm - 8.8 million and 2.8/9 in AD18-49): Growing on its lead-in Adults 18-49 at 10pm (+8%), ABC's Scandal (2.8/9) tied its combined drama competition in the hour: CBS' Elementary (1.6/5) and NBC's Parenthood (1.2/4).

· On average, Scandal is up 36% in Total Viewers and 43% in Adults 18-49 season to date, qualifying as TV's fastest growing returning series.

Quick Take for Thursday, April 3, 2014 (Fast Affiliate Live + Same Day Ratings)

"Scandal" and "Grey's" Rank as Thursday's Top 2 Dramas and Most Social Shows

"Once Upon a Time in Wonderland" Finale Outdraws NBC's 8pm Comedies by 23%

"Grey's" Dominates 9pm Hour in Adults 18-49 and is Up 4% in the Early Numbers

"Scandal" Ties its Combined 10pm CBS and NBC Drama Competition in Adults 18-49

ABC Thursday Prime (8:00-11:00 p.m. - 6.7 million and 2.1/6 in AD18-49):

ABC ran a strong No. 2 on Thursday to CBS, beating third-place Fox by 22% in Total Viewers (6.7 million vs. 5.5 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/5). In addition, the Net was No. 1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

· ABC's "Scandal" (2.8/9) and "Grey's" (2.6/7) stood as the Top 2 dramas on Thursday in Adults 18-49 and were also the Top 2 most social TV shows of the night with 339,727 and 40,768 tweets, respectively.

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.2 million and 0.9/3 in AD18-49):

During the 8 o'clock hour, ABC's finale of "Once Upon a Time in Wonderland" held steady with its week-ago Fast Affiliate Adult 18-49 rating. The ABC freshman drama topped NBC's veteran comedies in the hour by 23% in Total Viewers (3.2 million vs. 2.6 million for "Community"/"Parks and Recreation").

"Grey's Anatomy" (9:00-10:00 p.m. - 8.0 million and 2.6/7 in AD18-49):

Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+189%), ABC's "Grey's Anatomy" (2.6/7) continued to dominate its hour, leading runner-up CBS' comedies by 24% ("Two and a Half Men"/"Crazy Ones" = 2.1/6) and Fox with "American Idol" and "Surviving Jack" by 73% (1.5/4). Fox's "American Idol" delivered another all-time low, falling to a 1.8 Adult 18-49 rating. "Grey's" was up over its week-ago Fast Affiliate rating in Adults 18-49 (+4%).

· In its 10th season, "Grey's Anatomy" is up over the same point last year in both Total Viewers (+5%) and Adults 18-49 (+2%), tracking as its most-watched season in 4 years - since the 2009/10 season.

"Scandal" (10:00-11:00 p.m. - 8.8 million and 2.8/9 in AD18-49):

Growing from its lead-in among Adults 18-49 at 10:00 p.m. (+8%), ABC's "Scandal" (2.8/9) equaled its combined drama competition in the hour: CBS' "Elementary" (1.6/5) and NBC's "Parenthood" (1.2/4).

· On average, "Scandal" is up 36% in Total Viewers and 43% in Adults 18-49 season to date, qualifying as TV's fastest growing returning series.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/03/14. Nielsen Social, total tweets, as dated.





  [april 2014]  
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M
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· AMERICAN IDOL (ABC)
· COMMUNITY (YAHOO)
· CRAZY ONES, THE (CBS)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· ONCE UPON A TIME IN WONDERLAND (ABC)
· PARENTHOOD (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)
· SURVIVING JACK (FOX)
· TWO AND A HALF MEN (CBS)





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