HGTV THE #1 RATED CABLE NETWORK ON WEEKENDS
New York, N.Y. [For Immediate Release - April 4, 2014] HGTV was the most watched cable network on weekends among P25-54 and W25-54 in 1Q14, attracting an average of 14 million viewers every Saturday and Sunday between 7A-6P. The network also ranked as the #1 cable network on weekends among upscale P25-54 and W25-54.
Top-rated viewer favorites such as Flip or Flop, Hawaii Life, Beachfront Bargain Hunt, Rehab Addict, Property Brothers and Love It or List It contributed to the record ratings and helped HGTV deliver one of its best quarters ever.
"The weekend is prime viewing time for our target audience and viewers have spoken by tuning in by the millions during this important day part," said Allison Page, general manager, HGTV and DIY Network
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME� consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).