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[04/04/14 - 08:42 AM]
"Parenthood" Grows or Holds Steady from Half-Hour to Half-Hour in All Key Measures
NBC spins the numbers for Thursday, April 3.

[via press release from NBC]

Thursday Primetime Results:

· "Parenthood" (1.2/4 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET) grew or held steady from half-hour to half-hour in all key measures, despite the 10 p.m. hour, with gains of +8% in adults 18-49 (to a 1.3 rating from a 1.2), +7% in adults 25-54 (1.6 vs. 1.5) and +4% in total viewers (3.8 million vs. 3.7 million). "Parenthood" was the only 10 p.m. drama last night on ABC, CBS or NBC to grow from its first half-hour to its second in adults 18-49 or 25-54. In the time period, "Parenthood" is #2 among ABC, CBS and NBC in adults, men and women 18-34 and tied for #2 in women 18-49.

· L+7 Time-Shifting: The March 13 "Parenthood" grew in 18-49 rating by 81% in L+7 (to a 2.10 from a 1.16) and increased by 2.3 million persons in total viewers (6.2 million vs. 3.9 million).

· "Community" averaged a 0.9/3 and 2.6 million viewers overall from 8-8:30 p.m. ET). L+7 Time-Shifting: The March 13 "Community" grew in 18-49 rating by 45% in L+7 (1.49 vs. 1.03) and increased by 756,000 persons in total viewers (3.5 million vs. 2.8 million).

· "Parks and Recreation" (1.1/4 in 18-49, 2.7 million viewers overall from 8:30-9:01 p.m. ET) built on its lead-in in all key measures, including a gain of +22% in adults 18-49. In the time period, "Parks" is #2 among the Big 4 in men 18-34 (with a 1.0 rating). L+7 Time-Shifting: The March 13 "Parks and Recreation" grew in 18-49 rating by 51% in L+7 (1.72 vs. 1.14) and increased by 949,000 persons in total viewers (3.6 million vs. 2.7 million).

· "Hollywood Game Night" (1.1/3 in 18-49, 3.1 million viewers overall) equaled its highest 18-49 rating since Feb. 27, when the show's first Thursday telecast of the seasons scored a 1.2. Last night's "Hollywood Game Night" grew from half-hour to half-hour in nearly all key measures, including gains of +20% in adults 18-49 (to a 1.2 rating from a 1.0), +25% in adults 25-54 (1.5 vs. 1.2), +27% in women +25-54(1.9 vs. 1.5) and +27% in total viewers (3.5 million vs. 2.7 million).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; CBS's "Late Show with David Letterman," 3.2/8; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.0/5; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· COMMUNITY (YAHOO)
· HOLLYWOOD GAME NIGHT (NBC)
· PARENTHOOD (NBC)
· PARKS & RECREATION (NBC)





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