ESPN's Thursday Masters Telecast Attracts 2 Million Viewers
ESPN's live telecast of the first round of the 2014 Masters Tournament on Thursday, April 10, attracted an average audience of 2 million viewers with a 1.5 U.S. household rating, according to Nielsen Media fast national data.
ESPN's telecast aired from 3-7:30 p.m. ET. Viewership peaked at 2.4 million between 6:30-7 p.m. while the ratings peak was a 1.7 between 6-6:30 p.m.
The ratings and viewership declined from ESPN's 2013 first round telecast, which earned a 2.0 rating with 2.8 million viewers.
While ESPN's live Masters coverage ends Friday, SportsCenter and ESPN.com will continue to report from the Masters throughout the weekend.