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[04/11/14 - 08:39 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (4/10/14):

CBS (9.764 million viewers, #1; adults 18-49: 2.4, #T1) was the most-watched network on Thursday with its usual mix of "The Big Bang Theory" (15.988 million viewers, #1; adults 18-49: 4.6, #1), "The Millers" (10.237 million viewers, #2; adults 18-49: 2.6, #3), "Two and a Half Men" (9.618 million viewers, #3; adults 18-49: 2.4, #5), "The Crazy Ones" (6.922 million viewers, #8; adults 18-49: 1.7, #T6) and "Elementary" (7.909 million viewers, #6; adults 18-49: 1.7, #T6).

The Eye however shared the adults 18-49 crown with ABC (7.916 million viewers, #2; adults 18-49: 2.4, #T1) and its lineup of "Shark Tank" (6.572 million viewers, #9; adults 18-49: 1.6, #9), "Grey's Anatomy" (8.092 million viewers, #5; adults 18-49: 2.5, #4) and "Scandal" (9.083 million viewers, #4; adults 18-49: 3.0, #2).

Next up was FOX (5.003 million viewers, #3; adults 18-49: 1.4, #3) and originals from "Hell's Kitchen" (4.075 million viewers, #11; adults 18-49: 1.4, #10), "American Idol" (7.530 million viewers, #7; adults 18-49: 1.7, #T6) and "Surviving Jack" (4.333 million viewers, #10; adults 18-49: 1.2, #11).

Meanwhile, NBC (2.954 million viewers, #4; adults 18-49: 1.0, #4) served up new episodes of "Community" (2.616 million viewers, #14; adults 18-49: 0.8, #15) and "Parks & Recreation" (2.564 million viewers, #15; adults 18-49: 1.0, #13) alongside a repeat "Hollywood Game Night" (2.654 million viewers, #13; adults 18-49: 0.9, #14) and a new "Parenthood" (3.619 million viewers, #12; adults 18-49: 1.1, #12).

And finally, a repeat "The Vampire Diaries" (0.906 million viewers, #17; adults 18-49: 0.3, #17) and a new "Reign" (1.190 million viewers, #16; adults 18-49: 0.4, #16) on The CW (1.048 million viewers, #5; adults 18-49: 0.4, #5) finished out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.4 rating at 8:00/7:00c and "Reign" a 0.5 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+33.33% - Reign
+7.14% - Scandal
+6.25% - Elementary
0.00% - Surviving Jack
-3.85% - Grey's Anatomy
-4.00% - Two and a Half Men
-4.17% - The Big Bang Theory
-5.56% - American Idol
-5.56% - The Crazy Ones
-8.33% - Parenthood
-9.09% - Parks & Recreation
-10.34% - The Millers
-11.11% - Community
-17.65% - Hell's Kitchen

Year-to-year changes (adults 18-49):
+233.33% - Scandal (vs. Scandal (Repeat))
+92.31% - Grey's Anatomy (vs. Grey's Anatomy (Repeat))
+58.62% - The Big Bang Theory (vs. The Big Bang Theory (Repeat))
+33.33% - Reign (vs. Beauty and the Beast (Repeat))
+33.33% - Two and a Half Men (vs. Person of Interest (Repeat))
+30.00% - The Millers (vs. Two and a Half Men (Repeat))
+21.43% - Elementary (vs. Elementary (Repeat))
+14.29% - Shark Tank (vs. Wife Swap)
-5.56% - The Crazy Ones (vs. Person of Interest (Repeat))
-29.17% - American Idol (vs. Glee)
-31.25% - Parenthood (vs. Hannibal)
-33.33% - Community
-33.33% - Parks & Recreation
-50.00% - Surviving Jack (vs. Glee)
-54.84% - Hell's Kitchen (vs. American Idol)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 1.6/4 with an encore delayed by Masters golf coverage; and ABC's "Jimmy Kimmel Live," 2.5/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.1/5; "Late Show," 0.4/2 with an encore delayed by Masters golf coverage; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 delayed by Masters golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2 delayed by Masters golf coverage).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/11/13):

FOX (9.772 million viewers, #1; adults 18-49: 2.7, #1) was the top draw on Thursday thanks to a new "American Idol" (12.745 million viewers, #1; adults 18-49: 3.1, #1) and the return of "Glee" (6.799 million viewers, #6; adults 18-49: 2.4, #3) after a three week break.

CBS (8.986 million viewers, #2; adults 18-49: 1.9, #2) then claimed the silver despite an all-repeat lineup of "The Big Bang Theory" (11.146 million viewers, #2; adults 18-49: 2.9, #2), "Two and a Half Men" (8.207 million viewers, #4; adults 18-49: 2.0, #4), "Person of Interest" (9.978 million viewers, #3; adults 18-49: 1.8, #6) and "Elementary" (7.305 million viewers, #5; adults 18-49: 1.4, #T9).

Next up was NBC (3.531 million viewers, #4; adults 18-49: 1.5, #3) and its all-original lineup of "Community" (2.963 million viewers, #13; adults 18-49: 1.2, #12), "Parks & Recreation" (3.107 million viewers, #12; adults 18-49: 1.5, #8), "The Office" (3.772 million viewers, #10; adults 18-49: 1.9, #5), the season finale of "Go On" (2.663 million viewers, #14; adults 18-49: 1.1, #13) and week two of "Hannibal" (4.340 million viewers, #9; adults 18-49: 1.6, #7).

Meanwhile, ABC (4.192 million viewers, #3; adults 18-49: 1.2, #4) offered up a new "Wife Swap" (4.588 million viewers, #7; adults 18-49: 1.4, #T9) followed by repeats of "Grey's Anatomy" (4.407 million viewers, #8; adults 18-49: 1.3, #11) and "Scandal" (3.580 million viewers, #11; adults 18-49: 0.9, #14).

And finally, rebroadcasts of "The Vampire Diaries" (0.987 million viewers, #15; adults 18-49: 0.3, #T15) and "Beauty and the Beast" (0.898 million viewers, #16; adults 18-49: 0.3, #T15) on The CW (0.942 million viewers, #5; adults 18-49: 0.3, #5) rounded out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.4 rating at 8:00/7:00c and "Beast" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
20.00% - Glee (vs. 3/21/13)
20.00% - Community
16.67% - Wife Swap
11.76% - The Office
10.71% - American Idol
0.00% - Hannibal
0.00% - Parks & Recreation
0.00% - Go On

Year-to-year changes (adults 18-49):
+77.78% - Hannibal (vs. Awake)
+7.14% - Parks & Recreation (vs. 30 Rock)
+4.35% - Glee (vs. Touch)
0.00% - Wife Swap (vs. Missing)
-9.52% - The Office
-14.29% - Community
-26.19% - American Idol
-26.67% - Go On (vs. Up All Night)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 1.7/5 with an encore delayed by golf; and ABC's "Jimmy Kimmel Live," 2.1/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.3/2 with an encore delayed by golf; and "Jimmy Kimmel Live," 0.7/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/4 delayed by golf). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2 delayed by golf).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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