[04/14/14 - 09:02 AM]
"Crisis" Grows 10% Week to Week, Moving Within 0.4 of a Rating Point and 1 Share of Its Time Slot Lead
NBC spins the numbers for Sunday, April 13.

[via press release from NBC]

Sunday Results:

· "Crisis" (1.1/3 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) grew 10% week to week (to a 1.1 from a 1.0 in adults 18-49), moving "Crisis" within 0.4 of a rating point and 1 share of the slot lead among ABC, CBS and NBC in 18-49 (1.1/3 vs. 1.5/4 for CBS's #1 "Mentalist"). L+3 Time-Shifting: The prior week's "Crisis" grew in L+3 by 62% or 0.63 of a rating point in 18-49 (to a 1.64 from a 1.01) and by 1.9 million viewers overall (6.4 million vs. 4.5 million).

· "Believe" (1.0/3 in 18-49, 4.4 million viewers overall from 9-10 p.m. ET) equaled last week's 18-49 rating and is up +3% in total viewers (4.358 million vs. 4.248 million) in a highly competitive time period that includes ABC's "Resurrection," Fox's "Cosmos," CBS's "The Good Wife" and HBO's "Game of Thrones." "Believe" grew +10% half-hour to half-hour in adults 18-49 (to a 1.1 from a 1.0) and is up or even half-hour to half-hour in every key measure. L+3 Time-Shifting: The prior week's "Believe" grew in L+3 by 69% or 0.67 of a rating point in 18-49 (to a 1.64 from a 0.97) and by 2.1 million viewers overall (6.3 million vs. 4.2 million).

· Versus it lead-in, "Believe" is up +43% in adults 18-49 and up +41% or 1.3 million persons in total viewers (to a 1.0 from a 0.7).

· "American Dream Builders" (0.7/2 in 18-49, 3.1 million viewers overall from 8-9 p.m. ET) is up +17% or a tenth of a rating point versus last week's 0.6 rating in 18-49 in these preliminary fast-national ratings and even with last week's 0.7 in official nationals. In total viewers, "American Dream Builders" is up +6% week to week (3.088 million vs. 2.921 million). "American Dream Builders" is up or even half-hour to half-hour in every key measure, including gains of +50% in adults 18-34 (to a 0.6 from a 0.4) and +40% in women 18-34 (0.7 vs. 0.5).

· "Dateline NBC" (0.8/3 in 18-49, 4.4 million viewers overall from 7-8 p.m. ET) reported the network's top 18-49 rating in the time period since March 23 and biggest overall audience in the slot since March 9. "Dateline" grew or held steady half-hour to half-hour in all key measures, with gains of +14% in adults 18-49 (to a 0.8 rating from a 0.7), +9% in adults 25-54 (1.2 vs. 1.1) and +18% in women 25-54 (1.3 vs. 1.1).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [april 2014]  


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