DISCOVERY CHANNEL'S "NAKED AND AFRAID" #1 AD SUPPORTED PROGRAM IN CABLE AMONG MEN ON SUNDAY
NAKED AND AFRAID Grabs 2.3 Million Viewers and Beats Cable Favorites in Persons 25-54
(Silver Spring) Discovery Channel's NAKED AND AFRAID was the #1 ad supported cable program among Men 25-54 delivery and the #3 ad supported cable program in Persons 25-54 and Men 18-49 delivery on Sunday, April 13, no exclusions. Discovery was the #2 ad supported network on cable on April 13, behind only ESPN, no exclusions.
NAKED AND AFRAID at 10PM earned a 1.66 HH / 1.48 P25-54 / 1.34 P18-49 / 1.64 M25-54 / 1.51 M18-49 rating and delivered an average of 2.3 million viewers P2+. Naked After Dark at 11PM earned a 0.93 HH AA% / 0.75 P25-54 AA% / 0.68 P18-49 AA% while delivering 1.286 million total viewers P2+.
NAKED AND AFRAID out-delivered MTV's 2014 Movie Awards, AMC's Mad Men and ESPN's MLB Sunday Night in both in Persons and Men 25-54; and ABC's Revenge and NBC's Believe and Crisis in Men 25-54. In Women 25-54 delivery, NAKED AND AFRAID beat FOX's Cosmos as well as Mad Men.
NAKED AND AFRAID and Naked After Dark will premiere all-new new episodes Sunday, April 20 beginning at 10PM. All Times ET/PT.
Source: Nielsen. MultiTrak. 4/13/13. Prime (8-11p). Live+SD.