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[04/21/14 - 08:30 AM]
ABC's "Once Upon a Time" Is Sunday's #1 Broadcast/"It's the Easter Beagle, Charlie Brown" Is Up 50% Year to Year
ABC spins the numbers for Sunday, April 20.

[via press release from ABC]

ABC's "Once Upon a Time" Is Sunday's #1 Broadcast/"It's the Easter Beagle, Charlie Brown" Is Up 50% Year to Year

ABC Sunday Prime (7-11pm - 4.6 million and 1.1/4 in AD18-49): ABC earned second place on Easter Sunday in Total Viewers and Adults 18-49. ABC's Once Upon a Time stood as Sunday's #1 broadcast series in Adults 18-49.

It's the Easter Beagle, Charlie Brown & Charlie Brown All Stars (7-8pm - 3.5 million and 0.9/4 in AD18-49): During the 7pm hour, ABC's annual broadcast of It's the Easter Beagle, Charlie Brown & Charlie Brown All Stars was up over its year-ago airing (3/31/13) by 35% in Total Viewers (3.5 million vs. 2.6 million) and by 50% in Adults 18-49 (0.9/4 vs. 0.6/2).

Once Upon a Time (8-9pm - 5.7 million and 1.7/5 in AD18-49): Spiking 89% over its lead-in 8pm, ABC's Once Upon a Time (1.7/5) continued to win its hour in Adults 18-49, beating CBS' Amazing Race (1.6/5) to finish #1 against its regular competition for the 7th straight week.

Hallmark Hall of Fame: In My Dreams (9-11pm - 4.6 million and 1.0/3 in AD18-49): From 9-11pm, Hallmark Hall of Fame: In My Dreams made ABC the #2 most-watched network in its 2-hour time period to CBS, outdrawing NBC's first-run dramas by 10% (4.6 million vs. 4.2 million for Believe/Crisis). During the 10 o'clock hour, the ABC movie beat out NBC's Crisis by nearly 1 million viewers (4.7 million vs. 3.8 million) and by 11% in Adults 18-49 (1.0/3 vs. 0.9/3).

Quick Take for Sunday, April 20, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC Claims Sunday's No. 1 Broadcast in Adults 18-49 with "Once Upon a Time"

"It's the Easter Beagle, Charlie Brown" is Up 50% Year to Year in Adults 18-49

"Once Upon a Time" Beats CBS' "The Amazing Race" to Rank No. 1 Against Its Regular 8pm Competition for the 7th Consecutive Week in Adults 18-49

"Hallmark Hall of Fame" Makes ABC the No. 2 Most-Watched Net from 9-11pm

ABC Sunday Prime (7:00-11:00 p.m. - 4.6million and 1.1/4 in AD18-49):

ABC earned second place on Easter Sunday in Total Viewers (4.6 million) and Adults 18-49 (1.1/4).

· ABC's "Once Upon a Time" stood as Sunday's No. 1 broadcast program in Adults 18-49 (1.7/5).

"It's the Easter Beagle, Charlie Brown & Charlie Brown All Stars" (7:00-8:00 p.m. - 3.5 million and 0.9/4 in AD18-49):

During the 7:00 p.m. hour, ABC's annual broadcast of "It's the Easter Beagle, Charlie Brown & Charlie Brown All Stars" was up over its year-ago airing (3/31/13) by 35% in Total Viewers (3.5 million vs. 2.6 million) and by 50% in Adults 18-49 (0.9/4 vs. 0.6/2).

"Once Upon a Time" (8:00-9:00 p.m. - 5.7 million and 1.7/5 in AD18-49):

Spiking 89% over its lead-in at 8:00 p.m., ABC's "Once Upon a Time" (1.7/5) continued to win its hour in Adults 18-49, beating CBS' "The Amazing Race" (1.6/5) to finish No. 1 against its regular competition for the 7th straight week.

"Hallmark Hall of Fame: In My Dreams" (9:00-11:00 p.m. - 4.6 million and 1.0/3 in AD18-49):

From 9:00-11:00 p.m., "Hallmark Hall of Fame: In My Dreams" made ABC the No. 2 most-watched network in its 2-hour time period to CBS, outdrawing NBC's first-run dramas by 10% (4.6 million vs. 4.2 million for "Believe"/"Crisis"). During the 10 o'clock hour, the ABC movie beat out NBC's "Crisis" by nearly 1 million viewers (4.7 million vs. 3.8 million) and by 11% in Adults 18-49 (1.0/3 vs. 0.9/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/20/14.





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· BELIEVE (NBC)
· CRISIS (NBC)
· IN MY DREAMS (ABC)
· ONCE UPON A TIME (ABC)











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