[04/21/14 - 08:42 AM]
"Believe" Is Currently Up 20% Week to Week in Adults 18-49, Posting a Four-week High
NBC spins the numbers for Sunday, April 20.

[via press release from NBC]

Sunday Results (NBC carried NBA Playoff basketball in the Portland market):

· "Believe" (1.2/3 in 18-49, 4.7 million viewers overall from 9-10 p.m. ET) is currently up +20% week to week (to a 1.2 rating from a 1.0) and +7% in total viewers (4.658 million vs. 4.344 million), pending updates. "Believe" is at a four-week high in 18-49 (best since March 23, 1.2/3, "Believe's" second week in the slot) and is matching its high since the show's regular-slot debut on March 16 (1.5/4). In total viewers, it's a three-week high (best since March 30, 4.9 million). Versus its lead-in, "Believe" is up +33% in adults 18-49 and up +22% in total viewers, in a competitive time period that includes HBO's "Game of Thrones," Fox's "Cosmos," CBS's "The Good Wife" and ABC's "In My Dreams.". L+7 Time-Shifting: The March 30 "Believe" grew in L+7 by 74% or 0.83 of a rating point in 18-49 (to a 1.95 from a 1.12).

· In the time slot, "Believe" is running within 0.2 of a point of #1 among the Big 4 in adults 18-49 (with a 1.2 rating vs. a 1.4 for CBS and Fox), pending updates.

· "Crisis" averaged a 0.9/3 in 18-49 and 3.8 million viewers overall from 10-11 p.m. ET. Among women 18-34, "Crisis" (0.9/3 at 10) is currently tied for #1 in the time period among ABC, CBS and NBC (with a 0.7 rating). L+7 Time-Shifting: The March 30 "Crisis" grew in L+7 by 60% or 0.63 of a rating point in 18-49 (to a 1.68 from a 1.05).

· "Dateline NBC" (0.9/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) grew from half-hour to half-hour by +13% in adults 18-49 (to a 0.9 rating from a 0.8), +9% in adults 25-54 (1.2 vs. 1.1) and +17% in women 25-54 (1.4 vs. 1.2). "Dateline" built on its lead-in by +50% in adults 18-49 and 52% or 1.3 million persons in total viewers, to generate NBC's top 18-49 rating in the hour since March 23 and biggest overall audience since March 16.

· "American Dream Builders" (0.6/2 in 18-49, 2.5 million viewers overall from 7-8 p.m. ET) is running within a tenth of a point of last week's 0.7 in adults 18-49, despite moving from the 8 p.m. time slot last week to 7 p.m. this week. "American Dream Builders" grew or held steady from half-hour to half-hour in all key measures.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [april 2014]  


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