[04/27/14 - 08:33 AM]
"Dateline Saturday Night Mystery" Matches NBC's Highest Adult 18-49 Rating in the Slot, Excluding Sports in 19 Months
NBC spins the numbers for Saturday, April 26.

[via press release from NBC]

Saturday Primetime Results:

· "Dateline Saturday Night Mystery" (0.9/3 in 18-49, 5.2 million viewers overall) matched NBC's highest adult 18-49 rating in the slot, excluding sports in 19 months (since Sept. 15, 2012). In total viewers, "Dateline Saturday Night Mystery" jumped +15% week to week (to 5.173 million from 4.502 million) to the show's biggest audience in five weeks (since March 22). "Dateline Saturday Night Mystery" tied for the #1 non-sports program in the time period among the Big 4 networks in adults 18-49 and was #1 among all programs on those nets in women 18-49 and women 25-54.

· From its first half-hour to its fourth, "Dateline Saturday Night Mystery" grew by +71% in 18-49 rating (to a 1.2 rating from a 0.7), +89% in adults 25-54 (to a 1.7 rating from a 0.9) and +58% or 2.3 million persons in total viewers (6.3 million vs. 4.0 million).

· In its eight weeks on the schedule, "Dateline Saturday Night Mystery" has generated NBC's eight top total-viewer results in the time period, excluding sports, in 26 months (since Jan. 21, 2012).

· A rebroadcast of "Saturday Night Live" (0.9/3 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET), with host and musical guest Drake, equaled the highest 18-49 rating for a 10 p.m. "SNL" rebroadcast since Feb. 1 (with host Jonah Hill and musical guest Bastille, 1.2/4). In the time period, the 10 p.m. "SNL" encore tied for #1 among non-sports programs on the Big 4 in adults 18-49 and was the #1 non-sports show outright on those nets in men 18-34, men 18-49 and men 25-54.

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Louis C.K. and musical guest Sam Smith, averaged a 2.7/7 in household results in Nielsen's 56 metered markets and a 1.2/6 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 rating in the Local People Meters ahead of all primetime programs on the Big 4 networks in that key measure.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [april 2014]  


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