or


[06/03/14 - 11:25 AM]
"The Color of Rain" Becomes Hallmark Movie Channel's Highest Rated Original Movie in Network History
The Hallmark Channel spins the numbers for Saturday, May 31.

[via press release from The Hallmark Channel]

"THE COLOR OF RAIN," A NEW HALLMARK MOVIE CHANNEL ORIGINAL PREMIERE, DELIVERS A 1.6 HH RTG AND MARKS NETWORK'S HIGHEST RATED AND MOST WATCHED ORIGINAL MOVIE OF ALL TIME

Hallmark Movie Channel Claims #1 Ad-Supported Movie of the Day

The world premiere of Hallmark Movie Channel's latest original movie, The Color of Rain captured hearts across the country Saturday night, earning a 1.6 household rating with 848K households and reaching more than 1.4 million unduplicated viewers to become the highest rated and most watched original film in network history.

The Color of Rain's 9-11pm debut on May 31 registered as the network's top-rated original premiere in key demos, including W25-54 (.6 rtg); A25-54 (.4 rtg); and P2+ (.7 rtg). The film also topped the network's previous bests in key demo delivery among W25-54 (154K); A25-54 (195K); and P2+ (1.004MM). In addition, the movie's premiere marked Hallmark Movie Channel's 2nd highest telecast to-date among W25-54 -- second only to the film's 11pm encore, which averaged 170K W25-54. Combined, the premiere and its four encores reached 3.0 million unduplicated viewers P2+.

Competitively, The Color of Rain was the #1 ad-supported cable movie and #7 primetime program for the day, as well as the #3 cable movie of the week, among HH rtg. In its premiere time period, the movie elevated Hallmark Movie Channel to become the #3 cable network among HH's and #4 among P2+.

Based on the heartfelt autobiographical New York Times best-selling book of the same name, The Color of Rain tells inspirational real-life story of two young parents, Michael Spehn and Gina Kell. Living in the same small community, Michael and Gina each lose their respective spouses to cancer just six weeks apart. Devastated by grief, Kell a mother of 2 boys, played by Lacey Chabert (Party of Five, Mean Girls), and Spehn father to 3 children of his own, played by Warren Christie (Alphas, Happy Town), begin to forge an unlikely friendship, ultimately falling in love and uniting their broken families as one.

Source: The Nielsen Company, May 26 - June 1, 2014

ABOUT HALLMARK MOVIE CHANNEL

Hallmark Movie Channel, the second linear channel from Crown Media Holdings, Inc., simulcast in SD (Standard Definition) and HD (High Definition), is a trusted family-friendly network devoted to quality storytelling. Available in 54 million homes and one of the fastest-grow ing cable TV networks, Hallmark Movie Channel is a 24-hour digital cable network dedicated to bringing viewers original movies with a mix of classic theatrical films, and presentations from the acclaimed Hallmark Hall of Fame library. In today's crowded television landscape, the network offers viewers a diverse range of film genres, including mysteries, suspense, coming-of-age dramas, and epic fantasies.

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest





  [june 2014]  
S
M
T
W
T
F
S


· COLOR OF RAIN, THE (HMC)





most recent ratings | view all posts
[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[05/25/17 - 08:22 AM]
"Law & Order: SVU" Captures Its Highest 18-49 Rating Since Feb. 22, Ties for the 10-11 P.M. Win
NBC spins the numbers for Wednesday, May 24.

[05/25/17 - 08:21 AM]
"Dirty Dancing" Drives ABC to Its Most Watched Wednesday in Nearly 7 Months
ABC spins the numbers for Wednesday, May 24.

[05/25/17 - 07:55 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Record Sixth Consecutive Year as TV Season Ends
NBC further spins the numbers for the season to date.

[05/25/17 - 06:43 AM]
"Home Town" Delivers Standout Season One Ratings for HGTV
HGTV further spins the numbers for the series to date.

[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.