or


[06/06/14 - 12:31 PM]
CMT's "Party Down South" Premieres to Series High with Season Two Debut
CMT spins the numbers for Thursday, June 5.

[via press release from CMT]

CMT'S "PARTY DOWN SOUTH" PREMIERES TO SERIES HIGH WITH SEASON TWO DEBUT

1.25 Million Total Viewers Tuned in to the Premiere or Encore Airings

Second Season Premiere Grows +75% Over Season One Premiere

Series Ranks as #4 Most Social Series of Day

NASHVILLE - June 6, 2014 - The second season of CMT's top-rated series PARTY DOWN SOUTH kicked off with a series high when the new season premiered Thursday, June 5 at 10:00 p.m. ET/PT. An impressive 1.25 million Total Viewers tuned in for the premiere or immediate encore, and the premiere episode was up +75% from season one with a .67 P18-49 L+SD rating. Younger fans, and especially females, watched the cast reunite in Athens, Ga., as the series drew a .74 rating among P18-34, and a .88 rating among W18-34, up +184% from the season one launch.

#PartyDownSouth was a hit on Twitter as well, as the hashtag trended nationally throughout the show, peaking at #3. According to Nielsen SocialGuide, the show was the fourth most-tweeted about series yesterday. Much of the buzz can be attributed to CMT's multi-platform strategy that included opportunities to interact with the outspoken cast on social media, along with a social command center that live-tweeted and chatted with fans throughout the series premiere. CMT released the first in a series of comedic, animated videos yesterday featuring the PARTY DOWN SOUTH cast.

Season two kicked-off with Murray, Lyle, Daddy, Walt, Lil Bit, Mattie, Lauren and Tiffany packing their bags and bringing viewers along as they journeyed to Athens. When the group is finally together at last, they waste no time picking up where they left off - cracking open some beers and getting their party on. Daddy introduces everyone to his latest drinking toy, the Beer-Zooka, and Lil Bit reveals to the house that she has a boyfriend. This news does not sit well with Daddy, who has developed feelings for Lil Bit since the last time they were all together. By the end of the night, it's clear that this season will be filled with more drama, more surprises and more wild nights.

The channel hit back to back homeruns with Wednesday's 2014 CMT MUSIC AWARDS, scoring a 1.39 among P18-49 L+SD, up +7% from last year and the #1 original cable telecast for the day. It was followed by Thursday night's highly successful return of PARTY DOWN SOUTH, which posted a record setting debut.

PARTY DOWN SOUTH is produced by 495 Productions, with SallyAnn Salsano, Joel Zimmer and Kyle Simpson serving as executive producers. Jayson Dinsmore and Morgan Selzer executive produce for CMT.

For more information on PARTY DOWN SOUTH and exclusive content, visit CMT.com, download the CMT app, "like" the show's official Facebook page, be part of the conversation with #PartyDownSouth and follow @CMT and the cast on Twitter.

CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT, CMT.com and CMT Radio offer an unparalleled mix of music, news, live concerts and series and are the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT App, CMT Mobile and CMT VOD.





  [june 2014]  
S
M
T
W
T
F
S


· PARTY DOWN SOUTH (CMT)











most recent ratings | view all posts
[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.