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[06/09/14 - 08:41 AM]
"Miss USA 2014" Grows 8% Versus Last Year in Adults 18-49 and Is Up by 21% in Total Viewers
NBC spins the numbers for Sunday, June 8.

[via press release from NBC]

Sunday Results:

· "Miss USA 2014" (1.4/4 in 18-49, 5.5 million viewers overall from 8-11 p.m. ET) grew +8% versus last year in adults 18-49 (to a 1.4 from a 1.3 from 9-11 p.m. on June 16, 2013) and was up by +21% in total viewers (5.548 million vs. 4.603 million).

· In the time period, "Miss USA 2014" ranked #2 on the Big 4 networks in adults 18-49, and was #1 among non-sports programs on those nets ahead of CBS's "Tony Awards" and Fox's mix of Sunday originals and encores.

· From its first half-hour to its sixth, "Miss USA 2014" grew by +70% in 18-49 rating (to a 1.7 rating from a 1.0) and by +66% or 2.8 million persons in total viewers (6.921 million vs. 4.161 million). Comparing this year's 9-11 p.m. segment to last year's 9-11 p.m. telecast, "Miss USA" is up +15% in 18-49 rating (to a 1.5 from a 1.3 from 9-11 both years) and up +33% or 1.5 million persons in total viewers (6.127 million vs. 4.603 million).

· "Dateline NBC" (0.9/4 in 18-49, 5.1 million viewers overall from 7-8 p.m. ET) generated 12-week time-period highs for NBC -- the network's best 18-49 total-viewer results in the Sunday 7-8 p.m. ET slot since March 16 ("The Voice").

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· VOICE, THE (NBC)





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