Quick Take for Thursday, June 12, 2014
(National Live + Same Day Program Ratings)
For the 4th Consecutive Night with Coverage of the 2014 NBA Finals, ABC Outperforms the Other Networks' Combined Adult 18-49 Delivery
"Kimmel Live Game Night" is Drawing the Annual Special's Biggest-Ever Audience
ABC's 2014 NBA Finals Games Rank as the No. 1 TV Program on Each Evening
The San Antonio-Miami NBA Finals Increases its Overall Audience Year-to-Year
Thursday Night (8:00-11:00 p.m.)
For the 4th consecutive evening with 2014 NBA Finals coverage (Miami-San Antonio Game 4), ABC beat the other nets' combined primetime delivery in Adults 18-49 (+23% - 4.3/15 vs. 3.5/12 - CBS, NBC, Fox and CW combined). In addition, the Net more than doubled the audience of its nearest competition in Total Viewers (11.1 million vs. 5.4 million - CBS).
· ABC equaled its highest-rated Thursday in nearly 1 year among Adults 18-49 - since 6/20/13.
"Jimmy Kimmel Live Game Night 4" (Various Time Periods)
Airing around the NBA Finals in various time periods across the country, "Jimmy Kimmel Live Game Night 4" grew its overall audience year to year (+3% - 3.6 million vs. 3.5 million on 6/13/13). In fact, on average through 4 games, "Kimmel Game Night" is up 6% year over year (3.6 million vs. 3.4 million), tracking as the annual special's largest audience in its 7 years on the air - since it began airing with the 2008 NBA Finals.
"NBA Finals on ABC Game 4" (9:00 - 11:43 p.m. E.T.)
With the San Antonio Spurs at the Miami Heat, ABC's 2014 NBA Finals Game 4 finished as Thursday's dominant No. 1 TV program in Total Viewers (15.0 million) and all key Adult demos: A18-34 (5.8/24), A18-49 (6.0/20) and A25-54 (6.2/18). It was the 4th consecutive broadcast for the 2014 NBA Finals to rank as top television program of the night. San Antonio won the fourth game by a score of 107-86 to now lead the best-of-seven series 3-1.
· On average through 4 games, the 2014 NBA Finals is up year over year by 1% in Total Viewers (14.9 million vs. 14.8 million) and holding steady among Adults 18-49 (6.0/19).
· The 2014 NBA Finals on ABC continued its run as the most-social TV program on the night with 2,913,258 tweets, jumping 26% over Tuesday's Game 3 (2,312,342).
Source: The Nielsen Company (National, Live + Same Day Program Ratings), 06/12/14. Nielsen Socialguide 6/12/14, Total Tweets +/- 3hrs during telecast.