[07/01/14 - 01:38 PM]
Bravo Earns Most-Watched Second Quarter in Network History
Bravo spins the numbers for the second quarter of 2014.

[via press release from Bravo]


Ranks As #7 Ad Supported Cable Entertainment Network Among P18-49

NEW YORK - July 1, 2014 -Bravo Media continues record-ratings success earning its most-watched second quarter in network history averaging 970,000 total viewers and 530,000 P18-49 in primetime and ranks as #7 ad-supported cable entertainment network among P18-49 for the quarter, according to Nielsen. Bravo is the only Top 10 ad supported cable entertainment network to show year-over-year growth in second quarter among P18-49 and P25-54. Bravo maintains the #1 ranking for most engaged, upscale and educated audience in cable entertainment among P18-49 for 2014. Year to-date, Bravo ranks as the #9 ad-supported cable entertainment network among P18-49 and is one of only two Top 10 networks posting growth in the demo this year (AMC).

Bravo Mobile Web had its best second quarter ever among page views and unique visitors up 84 and 52 percent respectively from second quarter 2013. Bravo Mobile Web also earned its best June ever for page views, up 33 percent in unique visitors and 11 percent in page views compared to June 2013. BravoTV.com (desktop and tablet) was up ten percent in second quarter 2014 versus second quarter of 2013 in average monthly video streams and BravoTV.com (tablet only) was up 12 percent year to date 2014 vs year to date 2013. The Bravo Now mobile app scored its best month ever for average monthly video streams of 568,000, up 30 percent from June 2013 and delivered its best quarter ever for average monthly video streams up 28 percent compared to second quarter 2013. Bravo's social footprint grew over 14 percent from first quarter of 2014 with over 63 million users.

Contributing to the quarter's strong performance is the third season of "Million Dollar Listing New York," which earned its highest-rated season of the series with 1.5 million total viewers with the season finale on June 11 scoring a season high with over 1 million P18-49 and 1.7 million total viewers. On June 25, the series premiere of new series "Million Dollar Listing Miami" delivered 860,000 total viewers, making it the most-watched series premiere in the "Million Dollar Listing" franchise. New series "The Real Housewives of Atlanta: Kandi's Wedding," which is averaging 1.6 million P18-49 and over 2.8 million total viewers. The series premiere on June 1 earned 1.7 million P18-49 and 3.1 million total viewers making it the network's highest-rated series premiere among all key demos and season two of "Married to Medicine" is averaging 1.1 million P18-49 and 2 million total viewers. Sunday, May 4 marked the network's best night ever among all key demos behind the strength of "The Real Housewives of Atlanta," "Watch What Happens Live" and "Married to Medicine." Season one of "Southern Charm" averaged 1.3 million total viewers with the season finale on April 21 delivered 958,000 P18-49 and 1.6 million total viewers making it the highest-rated episode of the series. New series "Ladies of London" is averaging over 1 million total viewers and "Untying the Knot" is averaging 907,000 total viewers. Year to-date, "Watch What Happens Live," hosted by Andy Cohen, is averaging 955,000 total viewers and season two of "Fashion Queens" averaged 1.2 million total viewers up, 21 percent from the prior season.

Source: Nielsen Media Research, L7 data through 6/15/14 blended with LS data through 6/29/14 unless otherwise noted, NHI calendar, press prime= M-Su 8p-11p, sales prime= M-Su 7p-2a, total day, historical 2Q averages based on comparable L7/LS blend of data for full quarters, primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime (M-Su 8p-11p) through 6/29/14, Upscale/Educated- Most Current P18-49 HOH $100K+ W/4+ Yrs College VPVHs for NHI 2014 through 6/29/14 as of 7/01/14 including all measured ad-supported cable entertainment networks, Engaging- Nielsen TV Brand Effect (IAG), 1/1/14-6/22/14, P18-49, nonsports, primetime, ranked against IAG measured cable networks. Tied for #1 rank with AMC, season averages include regular season episode premieres only, MDL series premieres include MDL, MDL NY and MDL Miami, most watched= P2+, all key demos= P18-49, P25-54, P2+. Facebook, Twitter, Instagram, YouTube, Tumblr, Pinterest, Spotify, including brand, show and talent accounts.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. Bravo Media is a part of NBCUniversal Entertainment & Digital Networks and Integrated Media group. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

  [july 2014]  


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