ID CELEBRATES BEST 2Q/BEST JUNE IN NETWORK HISTORY
- With Double Digit YTD Increases, at Mid -Year Investigation Discovery on Pace for Best Year Ever -
ID concluded June garnering the best 2Q/June ever in prime, averaging more than 783k P2+ for the quarter and 806k P2+ for the month.
With double-digit P25-54 delivery gains every night of the week, 2Q achievements were driven by four original series, each averaging more than one million P2+ viewers - UNUSUAL SUSPECTS (nearly 1.2M P2+/520k P25-54); DEADLINE: CRIME WITH TAMRON HALL (1.09M P2+/436k P25-54); SWAMP MURDERS (1.058M P2+/415k P25-54) and THE PERFECT MURDER (1.036M P2+/461k P25-54). An additional five original series averaged more than 900k P2+, including ON THE CASE WITH PAULA ZAHN; SOUTHERN FRIED HOMICIDE; EVIL TWINS; HOUSE OF HORRORS: KIDNAPPED; and CRY WOLFE.
YTD, ID ranks #4 in Total Day and #13 in Prime for W25-54 delivery among ad-supported cable networks,* continuing to be #1 in Length of Tune in all of television.**With the conclusion of 2Q, ID has now experienced 22 consecutive quarters of year-over-year delivery growth for P2+ in prime.
Primetime gains for the quarter, month and YTD include:
2Q14 vs. 2Q13: Primetime Delivery
P2+ +19% (783k vs. 660k)
HH +16% (651k vs. 560k)
P25-54 +22% (355k vs. 290k)
W25-54 +16% (233k vs. 201k)
P18-49 +15% (273k vs. 238k)
W18-49 +13% (184k vs. 163k)
June 2014 vs. June 2013: Primetime Delivery
P2+ +15% (806k vs. 700k)
HH +12% (667k vs. 597k)
P25-54 +13% (350k vs. 311k)
W25-54 +6% (232k vs. 218k)
P18-49 +11% (275k vs. 247k)
W18-49 +8% (185k vs. 171k)
2014 YTD vs. 2013 YTD: Primetime Delivery
P2+ +23% (839k vs. 683k)
HH +23% (700k vs. 569k)
P25-54 +28% (390k vs. 304k)
W25-54 +23% (255k vs. 207k)
P18-49 +20% (299k vs. 249k)
W18-49 +20% (200k vs. 167k)
*Source: Nielsen, NHI Calendar, 12/30/13-6/29/14, L+SD data, W25-54 delivery, Time Period Based Averages, Ad-supported cable, Total Day (M-Su 6a-6a) excluding NAN and ADSM & Prime (M-Su 8p-11p) excluding any networks that did not air in the entire daypart or time period.
**Source: The Nielsen Company, Live data, NHI Calendar, 3/31/2014-6/29/2014, Time Period Based Dayparts, Prime (M-Su 8-11p) excludes non-English speaking networks & Total Day (M-Su 6a-6a).