[07/01/14 - 12:31 PM]
TNT Sweeps the Competition as Basic Cable's #1 Network in Primetime Among Total Viewers and All Key Adult Demos for Q2 2014
Turner spins the numbers for the second quarter of 2014.

[via press release from Turner]


TNT swept the competition as basic cable's #1 network in primetime among total viewers and all key adult demos for Q2 2014.

TNT drew much of its strength in June from the network's powerful slate of original series, which includes scoring the Top 2 most-watched new series on basic cable so far this year:

#1 The Last Ship, which is also on target to claim the title among adults 25-54

#2 Murder in the First

In addition to landing the top new series of Q2, TNT is home to basic cable's Top 2 returning series for the quarter:

#1 Rizzoli & Isles

#2 Major Crimes

Time-shifted viewing has lifted last week's episodes of TNT originals significantly in both Live + 3 and Live + 7 deliveries:

Live + 3

The Last Ship: 7.2 million viewers in Live + 3 for the June 22 launch

Rizzoli & Isles: 7.8 million viewers in Live + 3 for last Tuesday's episode

Major Crimes: 6.6 million viewers in Live + 3 for last Monday's episode(+9% vs. the prior week)

Falling Skies: 5.5 million viewers in Live + 3 for last week's season 4 premiere

Murder in the First: 4.1 million viewers in Live + 3 for last Monday's episode

Perception: 4.0 million viewers in Live + 3 for last Tuesday's episode

Cold Justice: 2.3 million viewers in Live + 3 for the June 20 summer premiere (+34% vs. season 2 premiere)

Live + 7

Major Crimes: 7.4 million viewers in Live + 7 for the June 9 season premiere (+6% vs. season 2 premiere)

Murder in the First: 5.5 million viewers in Live + 7 for the June 9 series launch

Capping TNT's exceptional quarter, Sunday night's episode of The Last Ship scored 4.6 million viewers in Live + Same Day at 9 p.m. and matched last week's premiere performance among adults 25-54 with 1.7 million. Falling Skies followed with 3.0 million viewers in Live + Same Day, including 1.2 million adults 25-54.

Adult Swim

Q2 2014

Across 2nd Quarter 2014, Adult Swim ranked as the #1 television network on basic cable for Total Day delivery of all targeted adults 18-24, 18-34 & 18-49 and males 18-24, 18-34 & 18-49.

Saturday Night's TOONAMI block (11:30 p.m.-3:30 a.m.) increased all targeted male demos across the Quarter, ranging between 6% and 10%.

Adult Swim's Emmy-winning original series Robot Chicken (Sundays, 11:30 p.m.) ranked #1 in its time period among all targeted adults and male demos, while Superjail (Sundays, 11:45 p.m.) ranked #1 in its timeslot among adults 18-24 & 18-34 and all targeted men.

June 2014:

Across June 2014, Adult Swim ranked as the #1 basic cable network in Primetime among adults 18-34. Additionally, Adult Swim's Total Day performance also ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable for the last week in June.

Throughout June, new episode premieres of Adult Swim original series Loiter Squad (Thursdays, 12 a.m.) ranked #1 in the time period among adults 18-24 & 18-34, posting year-to-year delivery gains between 3% and 13% among all adults/men 18-24-18-34 & 18-49. Also in June, new episodes of the Peabody Award-winning The Boondocks (Mondays, 10:30 p.m.) overall earned +4% delivery gains among men 18-49.

On Saturday nights, Naruto (1 a.m.), One Piece (1:30 a.m.), and Blue Exorcist (2 a.m.) each ranked #1 in their respective time periods among adults 18-24 & 18-34 and men 18-24 & 18-34. Similarly, Black Lagoon (2:30 a.m.) and Beware the Batman (3 a.m.) both ranked #1 in their respective timeslots among men 18-34 & 18-49.

Overall in June 2014, Adult Swim programming accounted for 19 of the top 50 telecasts on basic cable for the month among adults 18-34, more than any other network.

Cartoon Network

Q2 2014:

Across 2nd Quarter 2014, Cartoon Network ranked #1 in Early Prime (6-8 p.m.) among boys 6-11 & 9-14 vs. all television, and #1 in Total Day among boys 9-14. Fueled by award-winning original animated programming-including Teen Titans Go!, The Amazing World of Gumball, Adventure Time, Clarence and Regular Show-Cartoon Network also claimed 9 out of the Top 10 telecasts among boys 2-11, and all Top 10 telecasts among boys 6-11 & 9-14.

Cartoon Network also ranked as the #1 destination on all television on Thursday nights (6-8 p.m.) among kids 6-11 & 9-14 and all targeted boys, earning delivery gains across the board ranging between 6% and 15%. Furthermore, the network ranked #1 on Monday nights among boys 2-11, 6-11 & 9-14; #1 on Tuesday and Wednesday nights among boys 6-11 & 9-14; and #1 on Friday nights among boys 9-14. The network's newest original series Clarence was the #1 program on Mondays among kids 6-11/9-14 and all targeted boys, while also #1 on Thursdays among boys 2-11 & 6-11. Additionally, Adventure Time, Regular Show, Clarence and Teen Titans GO! all ranked #1 in both their Monday and Thursday timeslots among kids 6-11 & 9-14 and all boys 2-11, 6-11 & 9-14.

Saturday Morning (7-11 a.m.) in 2nd Quarter earned delivery gains among kids 2-11 (2%) and kids 6-11 (4%) vs. Q2 2013.

June 2014:

Fueled by a new primetime schedule, Cartoon Network climbed even further in June, ranking as television's #1 network for Early Prime (6-8 p.m.) delivery among targeted boys 2-11, 6-11 & 9-14, and the #1 television network for Total Day delivery of boys 6-11 & 9-14. Compared to June 2013, average Total Day delivery grew among kids 6-11 by 1% and kids 9-14 by 2%. Versus the previous month (May 2014), the network's June Total Day delivery increased by significant double-digits among kids 2-11 (up 27%), kids 6-11 (up 40%) and kids 9-14 (up 53%).

Presenting a new programming line-up (6-8 p.m.) of original series episode premieres on Thursdays, Cartoon Network earned television's #1 ranking for the night among all targeted kids and boy demos, dramatically increasing delivery of these same demos by double-digits ranging between 20% and 35%.

Among Cartoon Network's original animated programming across June 2014, Clarence (6:45 p.m.) stood out as Thursday's #1 program of the day among boys 6-11 & 9-14. The Emmy Award-winning Regular Show (7:30 p.m.) ranked #1 in its time period among kids 6-11 & 9-14 and all targeted boys, while The Amazing World of Gumball (6:30 p.m.) ranked #1 in its time period among kid 9-14 and all targeted boys. Similarly, original series Teen Titans Go! (6 p.m.), Clarence (6:45 p.m.) and Adventure Time (7 p.m.) each ranked #1 in their respective timeslots among all boys 2-11, 6-11 & 9-14. And finally, ALL Thursday night new episode premieres grew delivery of kids and boy demos by double-digits vs. the same time period last year.

Overall on weeknights in June, Cartoon Network scored as the #1 television network vs. all broadcast & cable TV among boys 2-11, 6-11 & 9-14 on Monday, Tuesday and Wednesday nights (6-8 p.m.), and #1 among boys 6-11 & 9-14 on Friday nights.

Across the month, Cartoon Network programming scored 8 out of the top 10 telecasts vs. all television among boys 6-11-including June presentations of Clarence, Adventure Time, Gumball, Teen Titans Go! and Regular Show.

Saturday Morning programming (7-11 a.m.) in June earned year-over-year gains among kids 2-11 (up 2%) and kids 6-11 (up 3%).


TBS ranked as basic cable's #2 cable network in primetime delivery of adults 18-49 for Q2 2014, coming in right behind sister network TNT.

Last Tuesday, TBS's hit sitcom Sullivan & Son returned for its third season. The premiere episode has so far brought in 1.9 million viewers in Live + 3 delivery, including 895,000 adults 18-49 and 432,000 adults 18-34.

TBS's new comedy competition series Funniest Wins garnered a total of 1.7 million viewers in Live + Same Day delivery in its second weekend of telecasts. In key demos, the show brought in 875,000 adults 18-49 and 486,000 adults 18-34.

In late night, TBS's CONAN was on the rise with double-digit growth across the board in June 2014. The show has drawn 887,000 viewers according to Live + 7 blended data, a +19% increase over the prior month. The show also grew its demo deliveries, as well, scoring a +17% rise among adults 18-49 and an even more impressive +24% jump among adults 18-34.

TBS continued to draw strength from its telecasts of the hit comedy The Big Bang Theory in Q2 2014, with the show once again ranking as basic cable's #1 off-net series among total viewers and adults 18-49 for the quarter.


truTV's hit series Impractical Jokers brought in 1.7 million viewers and 1 million adults 18-49 in June. The show grew its time period considerably compared to June 2013, with double-digit growth among total viewers and triple-digit increases across key demos. The show's audience is remarkably young, with a median age of only 32,12 years younger than a year ago.

truTV's new hit series The Carbonaro Effect garnered 1.4 million viewers in June, including 722,000 adults 18-49. The series has delivered double-digit timeslot growth vs. June 2013 and pulled in an audience with a median age of only 36, seven years younger than the same timeslot last year.

Other successes for truTV in June include Hardcore Pawn (1.6 million viewers in June), Lizard Lick Towing (1.6 million viewers) and South Beach Tow (1.5 million viewers).


NBA TV's comprehensive coverage surrounding the 2014 NBA Draft delivered significant audience increases with the network's total day audience on Thursday, June 26 - the day of the NBA Draft - up 86% among total viewers. NBA TV's original programming the week of the draft was up 61% over last year's comparable coverage with the network also delivering a +112% increase among adults 18-34 and a +107% gain among men 18-34.

Additionally, NBA Draft coverage across desktop and mobile platforms delivered record-setting domestic growth, with unique users up 57%, visits up 46% and page views up 32% over last year. Throughout the week of the Draft, NBA Digital's domestic consumption was up 42% among unique users and 18% in page views. Mobile app unique users were up 108% for the week.

  [july 2014]  


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