[07/15/14 - 08:45 AM]
"American Ninja Warrior" Equals Its Highest 18-49 Rating Since June 2 and Sets a Season High in Total Viewers
NBC spins the numbers for Monday, July 14.

[via press release from NBC]

Monday Results:

· "American Ninja Warrior" (1.7/5 in 18-49, 5.4 million viewers overall from 9-11 p.m. ET) equaled its highest 18-49 rating since June 2 (1.9)and set a season high in total viewers for a regular telecast (best since a special "USA vs. Japan" edition on Jan. 13, 5.537 million). "Ninja" grew consistently through its four half-hours with this track in 18-49: 1.4, 1.6, 1.8, 1.9, for a gain of +36% from its first half-hour to its fourth. In total viewers, "Ninja" grew from its first half-hour to its fourth by +31% or more than 1.4 million persons (to 6.1 million from 4.6 million).

· "American Ninja Warrior" ranked #1 for its fourth and final half-hour among ABC, CBS and NBC in 18-49 over CBS's "Under the Dome" (with a 1.9 rating from 10:30-11 p.m. ET vs. a 1.8 for "Dome"). For its second hour from 10-11 p.m., "Ninja" ranked #2 among those nets in adults 18-49, within a tenth of a rating points of "Dome" (with a 1.8 from 10-11 p.m. vs. a 1.9 for "Dome"). For that 10-11 p.m. hour, "Ninja" ranked #1 among those nets and ahead of "Dome" in adults, men and women 18-34.

· Note that last week's "American Ninja Warrior" tied for #1 for the week on the Big 4 in men 18-49 and tied for #2 among men 18-34 and teens 12-17.

· An encore telecast of "Last Comic Standing" averaged a 0.7/2 in 18-49 and 2.9 million viewers overall from 8-9 p.m. ET.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [july 2014]  


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