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[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.
[via press release from ABC]

ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating

ABC Monday Prime (8-11pm - 5.7 million and 1.5/5 in AD18-49): ABC was Monday's most-watched network overall (5.7 million). In addition, the Net led the night across all key Women (W18-34/W18-49/W25-54). ABC's The Bachelorette was Monday's #1 TV show in Total Viewers (topping CBS' Under the Dome for the first time ever) and across all key Women (W18-34/W18-49/W25-54).

The Bachelorette: The Men Tell All (8-10pm - 6.8 million and 1.8/6 in AD18-49): From 8-10pm, The Bachelorette: The Men Tell All ranked #1 in its 2-hour time period among Total Viewers (6.8 million) and Adults 18-49 (1.8/6-tie). In fact, the ABC unscripted series was #1 in its slot for its 8th consecutive 2-hour telecast in viewers.

· Rising 6% in Adults 18-49, The Bachelorette equaled a best-since-premiere rating (9 weeks ago) - since 5/19/14.

· The Bachelorette was the #1 most-social broadcast series on Monday night for the 6th straight week (69,753 tweets).

Mistresses (10-11pm - 3.6 million and 1.0/3 in AD18-49): During the 10pm hour, ABC's Mistresses was up 1-tenth from its week-ago preliminary Fast Affiliate Adult 18-49 rating and held steady with its National number (1.0/3).

· ABC's Mistresses is seeing strong gains via TV playback, ranking among the Top 10 (#7) summer broadcast series. On average, the ABC sophomore drama jumps 60% in Adults 18-49 from the preliminary Live + Same Day ratings to Live + 7 Day ratings (from a 1.0 to a 1.6). In addition, the program adds 1.3 million Total Viewers to its average from L+SD to L7.

Quick Take for Monday, July 21, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC Leads Monday in Total Viewers and across All Key Women

"The Bachelorette: The Men Tell All" is No. 1 in its Time Slot In Total Viewers and Adults 18-49

"The Bachelorette" is Monday's Most-Watched Telecast, Outdraws CBS' "Under the Dome" for First Time Ever

ABC's "Mistresses" Holds Steady Week to Week in Adults 18-49

ABC Monday Prime (8:00-11:00 p.m. - 5.7 million and 1.5/5 in AD18-49):

ABC was Monday's most-watched network overall (5.7 million) and also led the night with key Women (W18-34/W18-49/W25-54). ABC's "The Bachelorette" was Monday's No. 1 TV show in Total Viewers (topping CBS' "Under the Dome" for the first time ever) and across the Women demos (W18-34/W18-49/W25-54).

"The Bachelorette: The Men Tell All" (8:00-10:00 p.m. - 6.8 million and 1.8/6 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Bachelorette: The Men Tell All" ranked No. 1 in its 2-hour time period among Total Viewers (6.8 million) and Adults 18-49 (1.8/6-tie). In fact, the ABC unscripted series was No. 1 in its slot for its 8th consecutive 2-hour Monday telecast in viewers.

· Rising 6% in Adults 18-49, "The Bachelorette" equaled a best-since-premiere rating (9 weeks ago) - since 5/19/14.

· "The Bachelorette" was the No. 1 most-social broadcast series on Monday night for the 6th straight week (69,753 tweets).

"Mistresses" (10:00-11:00 p.m. - 3.6 million and 1.0/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Mistresses" was up 1-tenth from its week-ago preliminary Fast Affiliate Adult 18-49 rating and held steady with its National number (1.0/3).

· ABC's "Mistresses" is seeing strong gains via TV playback, ranking among the Top 10 (No. 7) summer broadcast series. On average, the ABC sophomore drama jumps 60% in Adults 18-49 from the preliminary Live + Same Day ratings to Live + 7 Day ratings (from a 1.0 to a 1.6). In addition, the program adds 1.3 million Total Viewers to its average from L+SD to L7.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/21/14. Nielsen Socialguide 7/21/14, Total Tweets +/- 3hrs during telecast.





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· BACHELORETTE, THE (ABC)
· MISTRESSES (ABC)
· UNDER THE DOME (CBS)




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