Quick Take for Monday, August 4, 2014
Final National Ratings
Two Animated Hits Deliver Big for Disney XD
"The 7D" Hits Series Highs in Kids 2-11 and Kids 6-11 and Its #2 Telecast in Total Viewers, Kids 6-14, Boys 6-14 and Boys 2-11
"Gravity Falls" Delivers All-Time High Disney XD Ratings, Ranking as TV's Timeslot Champ Among Boys 6-14 and Boys 6-11
Two animated series from Disney Television Animation delivered big ratings for the ad-supported Disney XD channel on Monday.
"7D" (10:00 a.m. - 10:30 a.m.)
An all-new episode of "The 7D," a modern-day, comedic take on the world of the Seven Dwarfs, rose to series highs among Kids 2-11 (501,000/1.3 rating), Kids 6-11 (428,000/1.8 rating) and Boys 6-11 (227,000/1.9 rating) and delivered its #2 telecast to date in Total Viewers (752,000), Kids 6-14 (481,000/1.3 rating), Boys 6-14 (260,000/1.4 rating) and Boys 2-11 (267,000/1.3 rating).
"Gravity Falls" (9:30 p.m. - 10:00 p.m.)
Building on last week's series high, an original episode of "Gravity Falls" registered the series' best ratings to date on Disney XD in Total Viewers (944,000) and across all target kids demographics: Kids 6-14 (650,000/1.8 rating), Boys 6-14 (431,000/2.3 rating), Kids 6-11 (506,000/2.1 rating), Boys 6-11 (345,000/2.8 rating), Tweens 9-14 (426,000/1.8 rating) and Boys 9-14 (280,000/2.3 rating) and its #2 telecast to date in Kids 2-11 (567,000/1.4 rating) and Boys 2-11 (366,000/1.8 rating).
· Notably, "Gravity Falls" ranked as TV's #1 telecast in its time period in Boys 6-14 and Boys 6-11, and placed a solid #2 in Boys 2-11 and Boys 9-14.
· "Gravity Falls" drove the network to all-time highs in the half hour in Total Viewers, Kids 6-14, Kids 6-11 and Tweens 9-14, and its #2 delivery ever in Kids 2-11. Time period highs were also achieved in Boy 6-14, 6-11 and 9-14 demos.
"Gravity Falls" (9:00 p.m. - 9:30 p.m.)
Leading into the all-new episode, an encore of the show's season two premiere, which aired last Friday on Disney Channel, ranked as TV's #1 telecast in the half hour in Boys 6-11 (326,000/2.7 rating) and placed a strong #2 in Boys 6-14 (373,000/2.0 rating) and Boys 9-14 (244,000/2.0 rating).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile (WATCH Disney XD app) and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches 80 million households via its basic cable and satellite affiliates. There are 30 Disney XD channels available in 25 languages around the world.
Source: NMR, final national U.S. ratings, 8/4/14, Live + Same Day.