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[08/06/14 - 08:20 AM]
ABC Wins Tuesday with the CMA Music Festival Hitting Its 2nd-Highest Numbers in 5 Years
ABC spins the numbers for Tuesday, August 5.
[via press release from ABC]

ABC Wins Tuesday with the CMA Music Festival Hitting Its 2nd-Highest Numbers in 5 Years

CMA Music Festival (8-11pm - 7.2 million and 1.8/6in AD18-49): With its 3-hour broadcast of the CMA Music Festival, ABC ranked #1 on Tuesday across all key Adult demos: AD18-34 (1.4/6), AD18-49 (1.8/6) and AD25-54 (2.3/7-tie).

· In Total Viewers and Adults 18-49, the CMA Music Festival earned its 2nd-highest numbers in the last 5 years - since 2009. In addition, the program equaled an 8-year high in Adults 18-34 - since 2006. Please Note: Last year's telecast aired on Monday (8/12/13) and did not face competition from America's Got Talent.

· In viewers and young adults, ABC delivered its strongest non-sports summer Tuesday since 2010 (Memorial Day-Labor Day) - since 6/1/10 and 8/31/10, respectively.

Quick Take for Tuesday, August 5, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 in Adults 18-49 with its Top Non-Sports Summer Tuesday Since 2010

ABC's "CMA Music Festival" Earns its 2nd-Highest Numbers in 5 Years In Viewers and Adults 18-49, while Equaling an 8-Year High in Adults 18-34

"CMA Music Festival" (8:00-11:00 p.m. - 7.2 million and 1.8/6 in AD18-49):

With its broadcast of the "CMA Music Festival," ABC ranked No. 1 on Tuesday across all key Adult demos: AD18-34 (1.4/6), AD18-49 (1.8/6) and AD25-54 (2.3/7-tie).

· In Total Viewers and Adults 18-49, the "CMA Music Festival" earned its 2nd-highest numbers in the last 5 years - since 2009. In addition, the program equaled an 8-year high in Adults 18-34 - since 2006. Please Note: Last year's telecast aired on Monday (8/12/13) and did not face competition from NBC's "America's Got Talent."

· In viewers and young adults, ABC delivered its strongest non-sports summer Tuesday since 2010 (Memorial Day-Labor Day) - since 6/1/10 and 8/31/10, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 08/05/14.





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