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[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[via press release from NBC]

"THE TONIGHT SHOW" SETS NINE-WEEK HIGHS IN 18-49 DEMO AND TOTAL VIEWERS FOR WEEK OF AUG. 11-15

"Late Night" Sees Week-to-Week Increases in Both Categories as Well

NEW YORK - Aug. 21, 2014 - "The Tonight Show Starring Jimmy Fallon" has reported its top ratings results in nine weeks. Averaging a 1.14 rating in adults 18-49 and 4.002 million viewers overall for the week of Aug. 11-15, "Tonight" earned its top marks in both categories since the week of June 9-13.

At 12:35 a.m. ET, "Late Night with Seth Meyers" grew week to week by +11% in adults 18-49 (to a 0.49 from a 0.44) and +5% in total viewers (1.550 million vs. 1.481 million).

Fallon's strong week was keyed by elevated results on Thursday (with guests Sylvester Stallone, Eve Hewson and "Last Comic Standing" winner Rod Man, 1.31 rating in adults 18-49, 4.313 million viewers overall) and Tuesday (featuring guest Mickey Rourke, Rob Riggle, Kings of Leon, a Robin Williams tribute and a "House of Cards" parody, 1.27 in 18-49, 4.216 million viewers overall).

The Tuesday and Thursday editions delivered the two biggest "Tonight" overall audiences since Wednesday, June 11 and the Thursday 18-49 rating was the show's highest since that same date.

Note that ABC's "Jimmy Kimmel Live" and CBS's "Late Show with David Letterman" were encores last week.

At 1:35 a.m. ET, rebroadcasts of "Last Call with Carson Daly" outrated CBS's "Late Late Show" encores (with a 0.29 rating vs. a 0.23). Versus the same week last year, "Last Call" was up +16% in 18-49 rating (to a 0.29 from a 0.25).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 11-15. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted.

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 1.14 rating, 6 share
CBS "Late Show," 0.40/2 (R)
ABC "Kimmel," 0.54/3 (R)
12:35-1:05 a.m. ET
ABC "Nightline," 0.35/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.49/3 *
CBS "Late Late Show," 0.23/1 (R)
1:35-2:05 a.m. ET
NBC "Last Call," 0.29/2 (R)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.002 million viewers
CBS "Late Show," 2.089 million viewers (R)
ABC "Kimmel," 2.110 million viewers (R)
12:35-1:05 a.m. ET
ABC "Nightline," 1.395 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.550 million viewers *
CBS "Late Late Show," 1.071 million viewers (R)
1:35-2:05 a.m. ET
NBC "Last Call," 0.858 million viewers (R)

* "Friday's "Late Night" was an encore.

SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.22 rating, 6 share
CBS "Late Show," 0.49/2
ABC "Kimmel," 0.63/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.39/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.57/4
CBS "Late Late Show," 0.32/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.32/3

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.934 million viewers
CBS "Late Show," 2.536 million viewers
ABC "Kimmel," 2.525 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.570 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.628 million viewers
CBS "Late Late Show," 1.228 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.874 million viewers

SELECTED CABLE RESULTS, WEEK OF AUG. 11-15

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.35 (R)
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.27 (R)
TBS, 11 p.m.-midnight, "Conan," 0.40
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.91
Adult Swim, 12:30-1:30 a.m. ET, 0.71

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 0.734 million (R)
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.608 million (R)
TBS, 11 p.m.-midnight, "Conan," 0.882 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.892 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.400 million viewers





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