This Just In...
...From CBS Entertainment
LAST NIGHT'S "BIG BROTHER" IS THE BIGGEST BROTHER OF THE SUMMER
Sunday's Edition Delivers Its Largest Audience and
Highest Adults 18-49 and Adults 25-54 Ratings on Any Night
Last night's edition of BIG BROTHER hit season highs, delivering its largest audience and highest adults 18-49 and adults 25-54 ratings on any night, according to Nielsen preliminary live plus same ratings for Sunday, August 24.
At 8:00 PM, BIG BROTHER SUNDAY was first in adults 25-54 (2.9/08), adults 18-49 (2.5/08) and adults 18-34 (1.7/07) and was second in viewers (7.26m). Compared to last week, BIG BROTHER was up +12% in adults 25-54 (from 2.6/08), +14% in adults 18-49 (from 2.2/07), +21% in adults 18-34 (from 1.4/06) and added +450,000 viewers (from 6.81m, +7%).