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[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[via press release from ABC]

ABC's Bachelor in Paradise Holds Steady Week to Week in Adults 18-49 Opposite Emmys/Mistresses Beats Under the Dome in Women 18-34 at 10pm

Bachelor in Paradise (8-10 pm - 4.6 million and 1.3/4 in AD18-49):

Airing opposite the 66th Primetime Emmy Awards on NBC, Bachelor in Paradise held steady from the previous week in Adults 18-49, while posting week-to-week gains in Women 18-34 (+7%).

· ABC's Bachelor in Paradise was the #1 most social broadcast series Monday night with 18,180 tweets.

Mistresses (10-11 pm - 3.2 million and 0.9/3 in AD18-49):

During the 10pm hour, ABC's Mistresses was up week to week by 13% in Adults 18-49 and by 40% in Adults 18-34. During the final hour of primetime, Mistresses beat CBS' Under the Dome in Women 18-34 (+11% - 1.0/3 vs. 0.9/3)) for the 2nd time in the last 3 weeks.

Quick Take for Monday, August 25, 2014 (Fast Affiliate Live +Same Day Ratings)

"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34

"Bachelor in Paradise" is Monday's No. 1 Most Social Broadcast Series

At 10pm, ABC's "Mistresses" Leads CBS' "Under the Dome" in Women 18-34

"Bachelor in Paradise" (8:00-10:00 p.m. - 4.6 million and 1.3/4 in AD18-49):

Airing opposite the "66th Primetime Emmy Awards" on NBC, ABC's "Bachelor in Paradise" held steady from the previous week in Adults 18-49 (1.3/4), while posting week-to-week gains in Women 18-34 (+7% - 1.6/5 vs. 1.5/5).

· ABC's "Bachelor in Paradise" was the No. 1 most social broadcast series Monday night with 18,180 tweets.

"Mistresses" (10:00-11:00 p.m. - 3.2 million and 0.9/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Mistresses" was up week to week by 13% in Adults 18-49 (0.9/3 vs. 0.8/2) and by 40% in Adults 18-34 (0.7/2 vs. 0.5/2), hitting a 6-week high in the latter measure - since 7/14/14. During the final hour of primetime, "Mistresses" beat CBS' "Under the Dome" in Women 18-34 (+11% - 1.0/3 vs. 0.9/3) for the 2nd time in the last 3 weeks.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/25/14. Nielsen Socialguide 8/25/14, Total Tweets +/- 3hrs during telecast.





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· BACHELOR IN PARADISE (ABC)
· MISTRESSES (ABC)
· UNDER THE DOME (CBS)









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