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[09/02/14 - 10:22 AM]
ABC's "Mistresses" Draws Biggest Audience in 3 Weeks
ABC spins the numbers for Monday, September 1.
[via press release from ABC]

ABC's "Mistresses" Draws Biggest Audience in 3 Weeks

Bachelor in Paradise (8-10 pm - 4.7 million and 1.2/4 in AD18-49):

From 8-10pm, Bachelor in Paradise held steady week to week among Adults 18-49 (1.2/4 vs. 1.3/4).

Mistresses (10-11 pm - 3.5 million and 0.8/3 in AD18-49):

During the 10pm hour, ABC's season finale of Mistresses was up week to week in Total Viewers (+9% - 3.5 million vs. 3.2 million) and held even in Adults 18-49 (0.8/3 vs. 0.9/3), drawing its biggest overall audience in 3 weeks - since 8/11/14.

TV Playback for Season 2: Mistresses is seeing bigger increases via TV playback during its second season, from its Live + Same Day to its Live + 7 Day numbers. On average, the ABC drama is gaining 60% in Adults 18-49 in its sophomore season, up from a 50% increase during its freshman season.

Quick Take for Monday, September 1, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC's "Bachelor in Paradise" and Season Finale of "Mistresses" Hold Steady Week to Week in Adults 18-49 on Labor Day Monday

ABC's "Mistresses" Draws Largest Overall Audience in 3 Weeks

"Bachelor in Paradise" (8:00-10:00 p.m. - 4.7 million and 1.2/4 in AD18-49):

From 8:00-10:00pm, "Bachelor in Paradise" held steady week to week among Adults 18-49 (1.2/4 vs. 1.3/4).

"Mistresses" (10:00-11:00 p.m. - 3.5 million and 0.8/3 in AD18-49):

During the 10:00 p.m. hour, ABC's season finale of "Mistresses" was up week to week in Total Viewers (+9% - 3.5 million vs. 3.2 million) and held even in Adults 18-49 (0.8/3 vs. 0.9/3), drawing its biggest overall audience in 3 weeks - since 8/11/14.

· TV Playback for Season 2: "Mistresses" is seeing bigger increases via TV playback during its second season, from its from Live + Same Day to Live + 7 Day numbers. On average, ABC's "Mistresses" is gaining 60% in Adults 18-49 in its sophomore season, up from a 50% increase during its freshman season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 9/1/14.





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· BACHELOR IN PARADISE (ABC)
· MISTRESSES (ABC)




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