THREE NEW ORIGINAL SERIES PROPEL AMERICAN HEROES CHANNEL TO BEST AUGUST EVER IN PRIME DELIVERY AMONG P2+ AND HH
(Silver Spring, Md.) - August 2014 was American Heroes Channel's (AHC) best August ever* in Prime for delivery among P2+ (229k) and HH (195k), marking 11 consecutive months of year-over-year Prime delivery gains among P2+, and ten consecutive months of year-over-year Prime delivery gains among HH. The newly renamed network has demonstrated 18 consecutive months of year-over-year Total Day (Mon-Sun 6a-6a) delivery gains among P2+ and HH.**
Ratings gains were bolstered by premieres of three all-new original series for AHC - GUNSLINGERS, APOCALYPSE WWI and HARDCORE HEROES.
Closing out its first season in August, GUNSLINGERS secured its status as AHC's #1 original series ever in Prime delivery among P2+ (356k), HH (275k) and P25-54 (121k).
Premieres of the new series, APOCALYPSE WWI also claimed some top spots for AHC. The premiere of new series' episode "Deliverance" on Monday, August 25 at 10/9c broke the record for the #1 telecast ever for delivery among HH (477k), driving AHC to see its best night ever for HH delivery (378k). In 60 million homes, this premiere of APOCALYPSE WWI secured the #21 spot for AHC among ad-supported cable networks for delivery among M25-54 (time period based delivery; 159k), beating out competitors like SYFY and National Geographic Channel.
Driven by premiere of the all new original series, HARDCORE HEROES, AHC has experienced double-digit growth in Prime versus year ago levels among M25-54 (+32%) and P25-54 (+18%).
August 2014 vs. August 2013: Primetime Delivery
HH +22% (195k vs. 160k)
P2+ +19% (229k vs. 192k)
P25-54 +15% (75k vs. 65k)
M25-54 +2% (50k vs. 49k)
P18-49 +34% (59k vs. 44k)
M18-49 +19% (38k vs. 32k)
August 2014 vs. August 2013: Total Day Delivery
HH +20% (126k vs. 105k)
P2+ +22% (144k vs. 118k)
P25-54 +30% (57k vs. 44k)
M25-54 +12% (38k vs. 34k)
P18-49 +39% (46k vs. 33k)
M18-49 +21% (29k vs. 24k)
YTD 2014 vs. 2013: Primetime Delivery
HH +18% (188k vs. 159k)
P2+ +20% (231k vs. 193k)
P25-54 +14% (75k vs. 66k)
M25-54 +6% (51k vs. 48k)
P18-49 +17% (56k vs. 48k)
M18-49 +6% (36k vs. 34k)
YTD 2014 vs. 2013: Total Day Delivery
HH +22% (131k vs. 107k)
P2+ +25% (152k vs. 122k)
P25-54 +22% (60k vs. 49k)
M25-54 +13% (43k vs. 38k)
P18-49 +21% (46k vs. 38k)
M18-49 +7% (31k vs. 29k)
About American Heroes Channel
American Heroes Channel (AHC) is a network from Discovery Communications that tells timeless stories in which a challenge appears - be it a situation or a villain - and a hero arises. Currently in 60 million homes, AHC provides a rare glimpse into major events that shaped our world, visionary leaders and unexpected heroes who made a difference, and the great defenders of our freedom. For more information, please visit AHCtv.com, facebook.com/AHCtelevision, or Twitter.com/AHC_TV . American Heroes Channel is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2.7 billion cumulative subscribers in 220 countries and territories.
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*Network launched in January 2005 as Military Channel
** Source: Nielsen, NHI Calendar, 12/27/04-8/31/14, L+SD, Time Period Averages, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a).