HI-DIDDILY-HO!
"THE SIMPSONS" SET RATINGS RECORDS FOR FXX AND LEADS THE YEAR-OLD NETWORK TO CABLE'S #1 SPOT IN ADULTS 18-49 AND ADULTS 18-34 IN PRIME AND TOTAL DAY
KEY RATINGS BULLET POINTS FOR THE ENTIRE 12-DAY MARATHON:
· 12 day prime average (8-11P): 1.32 million Total Viewers and 841,000 Adults 18-49
· 12 day total day average (8/21-9/1, 24 hours a day): 955,000 Total Viewers and 633,000 Adults 18-49
· Marathon watched by a total of almost 25 million people
ADULTS 18-49
Vs. FXX ytd prime: +658%
Vs. FXX ytd total day: +1,030%
Total Viewers
Vs. FXX ytd prime: +542%
Vs. FXX ytd total day: +855%
Marathon high was 1.43 million A18-49 at 7 PM on Labor Day
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