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[09/15/14 - 08:24 AM]
Against Big NFL Competition, "Miss America" Scores 4-Month Slot Highs for ABC
ABC spins the numbers for Sunday, September 14.
[via press release from ABC]

Opposite NFL Competition Miss America Scores 4-Month Highs in its 2-Hour Slot for ABC

The 2015 Miss America Competition (9-11pm - 6.7 million and 1.5/4 in AD18-49):

Opposite stiff competition from NBC's Sunday Night Football (Chicago-San Francisco) and CBS' NFL overrun-inflated lineup, ABC's Sunday 9-11pm broadcast of The 2015 Miss America Competition jumped over its lead-in and gained 1.7 million viewers and 31% in Adults 18-49 from its first half-hour to its final half-hour. During its final half-hour from 10:30-11pm, as Miss New York Kira Kazantsev was crowned, The Miss America Competition drew 7.6 million viewers and a 1.7 rating, 5 share with young adults.

· In Total Viewers and Adults 18-49, ABC earned its strongest entertainment numbers in the time slot in 4 months - since the Billboard Music Awards on 5/18/14.

· ABC's Miss America topped NBC's 2014 broadcast of Miss USA by 1.1 million viewers and 7% in Adults 18-49 (5.6 million and 1.4/4 on 6/8/14).

Quick Take for Sunday, September 14, 2014 (Fast Affiliate Live + Same Day Ratings)

Against Big NFL Competition, "Miss America" Scores 4-Month Slot Highs for ABC

ABC's "Miss America" Outdelivers NBC's "Miss USA" in Viewers and Adults 18-49

"The 2015 Miss America Competition" (9:00-11:00 p.m. - 6.7 million and 1.5/4 in AD18-49):

Opposite stiff competition from NBC's Sunday Night Football (Chicago-San Francisco) and CBS' NFL overrun-inflated lineup, ABC's Sunday 9:00-11:00 p.m. broadcast of "The 2015 Miss America Competition" jumped over its lead-in and gained 1.7 million viewers and 31% in Adults 18-49 from its first half-hour to its final half-hour. During its final half-hour from 10:30-11:00 p.m., as Miss New York Kira Kazantsev was crowned, "The Miss America Competition" drew 7.6 million viewers and a 1.7 rating, 5 share with young adults.

· In Total Viewers and Adults 18-49, ABC earned its strongest entertainment numbers in the time slot in 4 months - since the "Billboard Music Awards" on 5/18/14.

· ABC's "Miss America" topped NBC's 2014 broadcast of "Miss USA" by 1.1 million viewers and 7% in Adults 18-49 (5.6 million and 1.4/4 on 6/8/14).

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 09/14/14.





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