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[09/26/14 - 08:25 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Opens Big for ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (9/25/14):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (11.859 million viewers, #2; adults 18-49: 4.2, #1) held onto the demo crown on Thursday with its presentation of "Thursday Night Football Pre-Game" (8.450 million viewers, #5; adults 18-49: 2.7, #5) and "Thursday Night Football" (12.541 million viewers, #2; adults 18-49: 4.5, #1).

ABC (11.900 million viewers, #1; adults 18-49: 3.5, #2) then was the most-watched network with the return of "Grey's Anatomy" (9.776 million viewers, #4; adults 18-49: 3.0, #4) and "Scandal" (11.916 million viewers, #3; adults 18-49: 3.8, #T2) followed by the launch of "How to Get Away with Murder" (14.007 million viewers, #1; adults 18-49: 3.8, #T2).

Next up was NBC (4.399 million viewers, #3; adults 18-49: 1.3, #3) with a new "The Biggest Loser" (4.467 million viewers, #7; adults 18-49: 1.3, #8) and the season premiere of "Parenthood" (4.262 million viewers, #8; adults 18-49: 1.4, #7).

Meanwhile, FOX (4.342 million viewers, #4; adults 18-49: 1.1, #4) offered up the season opener to "Bones" (6.218 million viewers, #6; adults 18-49: 1.6, #6) alongside a rebroadcast of "Sleepy Hollow" (2.466 million viewers, #9; adults 18-49: 0.7, #9).

And finally, repeats of "The Vampire Diaries" (0.641 million viewers, #10; adults 18-49: 0.2, #T10) and "The Originals" (0.568 million viewers, #11; adults 18-49: 0.2, #T10) on The CW (0.604 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.3 rating at 8:00/7:00c and "Originals" a 0.1 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+47.83% - Thursday Night Football Pre-Game
+36.36% - Thursday Night Football
0.00% - The Biggest Loser

Year-to-year changes (adults 18-49):
+114.29% - Grey's Anatomy (vs. Marvel's Agents of SHIELD (Repeat))
+33.14% - Thursday Night Football (vs. Various)
+15.15% - Scandal (vs. Grey's Anatomy)
+11.76% - How to Get Away with Murder (vs. Scandal)
-12.50% - Parenthood
-20.00% - Bones (vs. The X Factor)
-22.62% - The Biggest Loser (vs. Various)
-49.06% - Thursday Night Football Pre-Game (vs. The Big Bang Theory)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; CBS's "Late Show with David Letterman," 2.1/7 delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 3.0/8.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.8/5 delayed by an NFL overrun; and "Jimmy Kimmel Live," 1.2/6.

· From 12:35-1:05 a.m. ET , ABC's "Nightline" averaged a 1.7/6 in metered-market households and a 0.7/5 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/6 delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) trailed "Late Late Show" (0.6/5 delayed by an NFL overrun).

· At 1:35 a.m. ET , "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/26/13):

CBS (14.207 million viewers, #1; adults 18-49: 3.7, #1) was the network to beat on Thursday with the return of "The Big Bang Theory" (18.303 million viewers, #2; adults 18-49: 5.3, #2), a second "The Big Bang Theory" (19.515 million viewers, #1; adults 18-49: 5.8, #1), the premiere of "The Crazy Ones" (15.606 million viewers, #3; adults 18-49: 4.0, #3) and the season openers to "Two and a Half Men" (11.543 million viewers, #4; adults 18-49: 2.9, #6) - its lowest-rated premiere ever - and "Elementary" (10.138 million viewers, #5; adults 18-49: 2.1, #T7).

ABC (7.893 million viewers, #2; adults 18-49: 2.7, #2) then took home the silver with a rebroadcast of "Marvel's Agents of SHIELD" (5.166 million viewers, #12; adults 18-49: 1.4, #13) followed by the season premiere of "Grey's Anatomy" (9.180 million viewers, #7; adults 18-49: 3.3, #5) - its lowest-rated premiere ever - and a second "Grey's Anatomy" (9.333 million viewers, #6; adults 18-49: 3.4, #4).

Next up was FOX (5.773 million viewers, #3; adults 18-49: 2.0, #3) with a new "The X Factor" (6.381 million viewers, #10; adults 18-49: 2.0, #T10) alongside the season debut of "Glee" (5.166 million viewers, #11; adults 18-49: 2.0, #T10) - its lowest-rated premiere ever.

Meanwhile, NBC (5.258 million viewers, #4; adults 18-49: 1.7, #4) offered up the return of "Parks & Recreation" (3.668 million viewers, #14; adults 18-49: 1.3, #14) - its lowest rated premiere ever (also matching its series low), a second "Parks & Recreation" (2.985 million viewers, #15; adults 18-49: 1.2, #15), the series premiere of "The Michael J. Fox Show" (7.217 million viewers, #9; adults 18-49: 2.1, #T7) - the lowest rated Thursday fall comedy series premiere ever in NBC history, a second "The Michael J. Fox Show" (7.347 million viewers, #8; adults 18-49: 2.1, #T7) and the return of "Parenthood" (5.166 million viewers, #13; adults 18-49: 1.6, #12) - its lowest rated premiere ever.

And finally, repeats of "The Vampire Diaries" (0.924 million viewers, #16; adults 18-49: 0.3, #16) and "America's Next Top Model" (0.789 million viewers, #17; adults 18-49: 0.2, #17) on The CW (0.856 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.4 rating at 8:00/7:00c and "Top Model" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+5.26% - The X Factor

Year-to-year changes (adults 18-49):
+65.71% - The Big Bang Theory - 8:30 (vs. Two and a Half Men)
+54.55% - Grey's Anatomy - 10:00 (vs. Scandal)
+37.93% - The Crazy Ones (vs. Person of Interest)
+33.33% - Parenthood (vs. Rock Center With Brian Williams)
+10.42% - The Big Bang Theory - 8:00
0.00% - Two and a Half Men (vs. Person of Interest)
0.00% - The Michael J. Fox Show - 9:30 (vs. Parks & Recreation)
-12.50% - The Michael J. Fox Show - 9:00 (vs. The Office)
-20.00% - Glee
-23.26% - Grey's Anatomy - 9:00
-23.53% - Parks & Recreation - 8:00 (vs. Saturday Night Live Weekend Update Thursday)
-32.26% - Elementary
-33.33% - Parks & Recreation - 8:30 (vs. Up All Night)
-37.50% - The X Factor

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/3).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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