ABC Dominates Season Premiere Friday at a 6-Year High - "Shark Tank" Posts Best-Ever Premiere
ABC Friday Prime (8-11pm - 6.9 million and 1.7/7 in AD18-49): ABC dominated the opening Friday of the season in Adults 18-49, leading runner-up CBS' night of premieres by 42% (1.7/7 vs. 1.2/5). The season premieres ABC's Shark Tank and 20/20 ranked as Friday's Top 2 TV shows in the key young adult sales demo. 20/20 was also the night's #1 newsmagazine, beating NBC's season opener of Dateline (9-11pm) by 14% in Adults 18-49 and by 16% in Adults 25-54.
· Surging from the year-ago night by 25% in Total Viewers (6.9 million vs. 5.5 million) and by 21% in Adults 18-49 (1.7/7 vs. 1.4/5), the Net scored its top season opening Friday in 6 years - since 2008.
Shark Tank (8-10pm - 7.1 million and 1.8/7 in AD18-49)
From 8-10pm, ABC's 6th season opener of Shark Tank dominated its 2-hour time period in Adults 18-49 by 50% over its nearest competition (CBS' premieres of Amazing Race/Hawaii Five-0 = 1.2/5).
· Up over last year's opener (one week earlier than this year - on 9/20/13) in Total Viewers (+3% - 7.1 million vs. 6.9 million) and holding steady in Adults 18-49 (1.8/7), Shark Tank marked its most-watched-ever season premiere and equaled a high in young adults. The ABC unscripted series has seen its season premiere audience climb each year since its debut.
20/20 (10-11pm - 6.4 million and 1.6/6 in AD18-49) ABC's 20/20 won the 10 o'clock hour among Adults 18-49 (1.6/6), beating CBS' premiere of Blue Bloods by 33% (1.2/4) and the final hour of NBC's 2-hour Dateline by 7% (1.5/6). 20/20 featured David Muir's exclusive report on the stabbing of a 12-year old girl by her two best friends, inspired by the fictional internet character "Slender Man."
· 20/20 spiked over the year-ago night in Total Viewers (+45% - 6.4 million vs. 4.4 million), Adults 18-49 (+33% - 1.6/6 vs. 1.2/4) and Adults 25-54 (+38% - 2.2/7 vs. 1.6/4), In viewers and key adults, 20/20 marked its strongest performance since the beginning of May - since 5/2/14.