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[10/06/14 - 08:35 AM]
ABC's Sunday Is Up Year to Year for the 2nd Consecutive Week This Season
ABC spins the numbers for Sunday, October 5.

[via press release from ABC]

Fast Affiliate Live + Same Day Results:

Please Note: Last Sunday, Once Upon a Time and Resurrection each adjusted up 3-tenths of an Adult 18-49 rating point from the preliminary numbers on Monday morning to the National L+SD ratings on Tuesday, while Revenge went up by 1-tenth.

ABC Sunday Prime (7-11pm - 5.7 million and 1.7/5 in AD18-49): Facing NBC's Sunday Night Football and an NFL overrun-boosted CBS, ABC outdrew its non-sports competition on Fox Sunday by 2.2 million viewers (5.7 million vs. 3.5 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/5). ABC's Once Upon a Time was Sunday's #1 non-sports program in Adults 18-49. The Net was up year to year on Sunday for the 2nd consecutive week this season in both Total Viewers (+6% - 5.7 million vs. 5.4 million) and Adults 18-49 (+6% - 1.7/5 vs. 1.6/4).

Once Upon a Time (8-9pm - 8.6 million and 3.1/9 in AD18-49): Nearly quadrupling its Adult 18-49 lead-in at 8pm (+288% over a replay of the prior week's OUAT premiere), ABC's Once Upon a Time (3.1/9) took second to Sunday Night Football, beating CBS' 60 Minutes/Madam Secretary by 63% (1.9/5) and Fox's The Simpsons/Brooklyn 9-9 by 72% (1.8/5). For the 2nd week in a row, Once Upon a Time was up from its year-ago telecast in Total Viewers (+8% - 8.6 million vs. 8.0 million) and Adults 18-49 (+19% - 3.1/9 vs. 2.6/7). The ABC drama was the #1 most social non-sports broadcast on Sunday with 81,442 tweets. Trailing only the prior week's season opener, Once Upon a Time scored its 2nd-highest numbers since January 2013 in viewers and young adults - since 1/6/13.

Resurrection (9-10pm - 6.2 million and 1.8/5 in AD18-49): From 9-10pm, ABC's Resurrection took second to the NFL game in Adults 18-49 (1.8/5), leading by double digits over CBS' Madam Secretary/The Good Wife (+20% - 1.5/4) and Fox's combo of Family Guy into the series debut of Mulaney (+29% - 1.4/4).

Revenge (10-11pm - 4.9 million and 1.3/4 in AD18-49): During the 10 o'clock hour, ABC's Revenge beat CBS' CSI for the 2nd week in a row among Adults 18-49 (+8% - 1.3/4 vs. 1.2/4). Revenge improved its hour year to year for ABC by 26% in Total Viewers (4.9 million vs. 3.9 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/3).

ABC's Sunday L3 and L7 Projections for 10/3/14

Sunday Night (10/3/14) - ABC Total Viewer and Adult 18-49 Projections

Once Upon a Time: Live + 3 = 12.3 million/4.3 rating and Live + 7 = 13.2 million/4.6 rating

Resurrection: Live + 3 = 8.9 million/2.5 rating and Live + 7 = 9.5 million/2.7 rating

Revenge: Live + 3 = 7.5 million/1.9 rating and Live + 7 = 8.1 million/2.0 rating

Quick Take for Sunday, October 5, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's Sunday is Up Year to Year for the 2nd Consecutive Week this Season

"Once Upon a Time" is Sunday's No. 1 Non-Sports Show in Adults 18-49, Building Year to Year and Scoring its 2nd-Highest Rating Since January 2013

At 9pm, "Resurrection" Beats its CBS and Fox Non-Sports Competition in Adults 18-49

"Revenge" Defeats CBS' "CSI" For the 2nd Week in a Row in Adults 18-49, Improving its Slot by Double Digits Year to Year in Viewers and Young Adults

Sunday Night (10/05/14) - ABC Total Viewer and Adult 18-49 Projections

"Once Upon a Time:" Live + 3 = 12.3 million/4.3 rating and Live + 7 = 13.2 million/4.6 rating

"Resurrection:" Live + 3 = 8.9 million/2.5 rating and Live + 7 = 9.5 million/2.7 rating

"Revenge:" Live + 3 = 7.5 million/1.9 rating and Live + 7 = 8.1 million/2.0 rating

Fast Affiliate Live + Same Day Results:

Please Note: Last Sunday, "Once Upon a Time" and "Resurrection" each adjusted up 3-tenths of an Adult 18-49 rating point from the preliminary numbers on Monday morning to the National L+SD ratings on Tuesday, while "Revenge" went up by 1-tenth.

ABC Sunday Prime (7:00-11:00 p.m. - 5.7 million and 1.7/5 in AD18-49):

Facing NBC's Sunday Night Football and an NFL overrun-boosted CBS, ABC outdrew its non-sports competition on Fox Sunday by 2.2 million viewers (5.7 million vs. 3.5 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/5). ABC's "Once Upon a Time" was Sunday's No. 1 non-sports broadcast in Adults 18-49.

· The Net was up year to year on Sunday for the 2nd consecutive week this season in both Total Viewers (+6% - 5.7 million vs. 5.4 million) and Adults 18-49 (+6% - 1.7/5 vs. 1.6/4).

"Once Upon a Time" (8:00-9:00 p.m. - 8.6 million and 3.1/9 in AD18-49):

Nearly quadrupling its Adult 18-49 lead-in at 8:00 p.m. (+288% over a replay of the prior week's premiere), ABC's "Once Upon a Time" (3.1/9) took second to Sunday Night Football, beating CBS' "60 Minutes"/"Madam Secretary" by 63% (1.9/5) and Fox's "The Simpsons"/"Brooklyn 9-9" by 72% (1.8/5). The ABC drama was the No. 1 most social non-sports broadcast on Sunday with 81,442 tweets.

· For the 2nd week in a row, "Once Upon a Time" was up from its year-ago telecast in Total Viewers (+8% - 8.6 million vs. 8.0 million) and Adults 18-49 (+19% - 3.1/9 vs. 2.6/7). In fact, trailing only the prior week's big season opener, "Once Upon a Time" scored its 2nd-highest numbers since January 2013 - since 1/6/13.

"Resurrection" (9:00-10:00 p.m. - 6.2 million and 1.8/5 in AD18-49):

From 9:00-10:00 p.m., ABC's "Resurrection" took second to the NFL game in Adults 18-49 (1.8/5), leading by double digits over CBS' "Madam Secretary"/"The Good Wife" (+20% - 1.5/4) and Fox's combo of "Family Guy" into the series debut of "Mulaney" (+29% - 1.4/4).

"Revenge" (10:00-11:00 p.m. - 4.9 million and 1.3/4 in AD18-49):

During the 10 o'clock hour, ABC's "Revenge" beat CBS' "CSI" for the 2nd week in a row among Adults 18-49 (+8% - 1.3/4 vs. 1.2/4). "Revenge" improved its hour year to year for ABC by 26% in Total Viewers (4.9 million vs. 3.9 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/05/14.





  [october 2014]  
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· 60 MINUTES (CBS)
· BROOKLYN NINE-NINE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· FAMILY GUY (FOX)
· GOOD WIFE, THE (CBS)
· MADAM SECRETARY (CBS)
· MULANEY (FOX)
· ONCE UPON A TIME (ABC)
· RESURRECTION (ABC)
· REVENGE (ABC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)





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