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[10/09/14 - 08:33 AM]
ABC Is No. 1 on Wednesday with "Modern" and "black-ish" as the Top 2 Shows
ABC spins the numbers for Wednesday, October 8.

[via press release from ABC]

ABC is #1 on Wednesday with Modern Family and black-ish as the Top 2 TV Shows in AD18-49

Live + Same Day Fast Affiliate Results:

ABC Wednesday Prime (8-11pm - 7.2 million and 2.2/7 in AD18-49):

ABC was #1 on Wednesday in Adults 18-49 (2.2/7). Modern Family (3.4/11) and black-ish (2.8/8) ranked as the Top 2 TV Shows of the night in Adults 18-49.

The Middle (8-8:30pm - 7.3 million and 2.0/7 in AD18-49): At 8pm, ABC's The Middle took a strong second in its half-hour with Adults 18-49 to CBS' Survivor, and was up from its week-ago Fast Affiliate numbers in Total Viewers (7.3 million vs. 7.0 million) and Adults 18-49 (2.0/7 vs. 1.9/7).

The Goldbergs (8:30-9pm - 7.0 million and 2.2/7 in AD18-49): For the 3rd consecutive week in its new 8:30pm time slot, ABC's The Goldbergs built on its Adult 18-49 lead-in (+10% - 2.2/7) out of The Middle and improved its half-hour year to year (+22% over Back in the Game = 1.8/5). The Goldbergs was up in Total Viewers (7.0 million vs. 6.7 million) and held steady with its week-ago Fast Affiliate young adult number. In addition, The Goldbergs was up from its year-ago Tuesday telecast (on 10/8/13) for the 2nd week in a row in Total Viewers (+21% - 7.0 million vs. 5.8 million) and Adults 18-49 (+16% - 2.2/7 vs. 1.9/5) coming out of S.H.I.E.L.D. at 9pm.

Modern Family (9-9:30pm - 10.1 million and 3.4/11 in AD18-49): ABC's Modern Family gained 55% over its Adult 18-49 lead-in at 9pm to beat its nearest competition in the half-hour by 48% (3.4/11 vs. 2.3/7 - Criminal Minds). The ABC comedy retained nearly all of its week-ago Fast Affiliate Adult 18-49 rating (3.4/11 vs. 3.5/11).

black-ish (9:30-10pm - 8.0 million and 2.8/8 in AD18-49): Delivering an improved 82% lead-in retention week to week in the 9:30pm half-hour (vs. 71% last week), ABC's black-ish was #1 in its slot with Adults 18-49 (2.8/8). The new ABC comedy was up from its week-ago Fast Affiliate rating in Adults 18-49 (+12% - 2.8/8 vs. 2.5/7). The new show improved its half-hour year to year by 12% in Adults 18-49 (2.5/7 for Super Fun Night on 10/9/13).

Nashville (10-11pm - 5.5 million and 1.5/5 in AD18-49): During the 10pm hour, ABC's Nashville was up over its week-ago Fast Affiliate number in Total Viewers (5.5 million vs. 5.2 million) and retained 100% in Adults 18-49 (1.5/5). From 10-11pm, ABC's Nashville tied Chicago P.D. in Adults 18-49 (1.5/5).

Quick Take for Wednesday, October 8, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Wednesday with "Modern" and "black-ish" as the Top 2 Shows

ABC's "The Middle" Increases Week to Week in Viewers and Young Adults

"The Goldbergs" Builds on its Adult 18-49 Lead-in, Improves its Time Slot Year to Year and Tops its Year-Ago Tuesday Telecast for the 2nd Straight Week

"Modern" Spikes Over its Lead-in to Win its Half-Hour by 48% in Adults 18-49

"black-ish" is Up Week to Week and Boosts its Half-Hour for ABC Year to Year

ABC's "Nashville" is Up in Viewers and Ties NBC's "Chicago P.D." in Adults 18-49

Wednesday (10/8/14) - ABC Total Viewer and Adult 18-49 Projections

"The Middle:" Live + 3 = 8.8 million/2.4 rating and Live + 7 = 9.3 million/2.5 rating

"The Goldbergs:" Live + 3 = 10.0 million/3.1 rating and Live + 7 = 10.8 million/3.3 rating

"Modern Family:" Live + 3 = 14.5 million/4.8 rating and Live + 7 = 16.0 million/5.3 rating

"black-ish:" Live + 3 = 9.7 million/3.3 rating and Live + 7 = 10.2 million/3.5 rating

"Nashville:" Live + 3 = 8.9 million/2.3 rating and Live + 7 = 9.9 million/2.5 rating

Live + Same Day Fast Affiliate Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 7.2 million and 2.2/7 in AD18-49):

ABC was No. 1 on Wednesday in Adults 18-49 (2.2/7). "Modern Family" (3.4/11) and "black-ish" (2.8/8) ranked as the Top 2 TV shows of the night in Adults 18-49.

"The Middle" (8:00-8:30 p.m. - 7.3 million and 2.0/7 in AD18-49):

At 8:00 p.m., ABC's "The Middle" took a strong second in its half-hour in Adults 18-49 to CBS' "Survivor," and was up from its week-ago Fast Affiliate numbers in viewers (7.3 million vs. 7.0 million) and young adults (2.0/7 vs. 1.9/7).

"The Goldbergs" (8:30-9:00 p.m. - 7.0 million and 2.2/7 in AD18-49):

For the 3rd consecutive week in its new 8:30 p.m. time slot, ABC's "The Goldbergs" built on its Adult 18-49 lead-in (+10% - 2.2/7) out of "The Middle" and improved its half-hour year to year (+22% over "Back in the Game" = 1.8/5). The ABC sophomore comedy was up in Total Viewers (7.0 million vs. 6.7 million) and held steady with its week-ago Fast Affiliate young adult number.

· "The Goldbergs" was up from its year-ago Tuesday telecast (on 10/8/13) for the 2nd week in a row in Total Viewers (+21% - 7.0 million vs. 5.8 million) and Adults 18-49 (+16% - 2.2/7 vs. 1.9/5) coming out of "S.H.I.E.L.D." at 9:00 p.m.

"Modern Family" (9:00-9:30 p.m. - 10.1 million and 3.4/11 in AD18-49):

ABC's "Modern Family" gained 55% over its Adult 18-49 lead-in at 9:00 p.m. to beat its nearest competition in the half-hour by 48% (3.4/11 vs. 2.3/7 - "Criminal Minds"). The ABC comedy retained nearly all of its week-ago Fast Affiliate Adult 18-49 rating (3.4/11 vs. 3.5/11).

"black-ish" (9:30-10:00 p.m. - 8.0 million and 2.8/8 in AD18-49):

Delivering an improved 82% lead-in retention week to week in the 9:30 p.m. half-hour (vs. 71% last week), ABC's "black-ish" was No. 1 in its slot with Adults 18-49 (2.8/8). The new ABC comedy was up from its week-ago Fast Affiliate rating in Adults 18-49 (+12% - 2.8/8 vs. 2.5/7).

· "black-ish" improved its half-hour year to year by 12% in Adults 18-49 (2.5/7 - "Super Fun Night" on 10/9/13).

"Nashville" (10:00-11:00 p.m. - 5.5 million and 1.5/5 in AD18-49):

During the 10:00 p.m. hour, ABC's "Nashville" was up over its week-ago Fast Affiliate number in Total Viewers (5.5 million vs. 5.2 million) and retained 100% in Adults 18-49 (1.5/5). From 10:00-11:00 p.m., ABC's "Nashville" tied NBC's "Chicago P.D." in Adults 18-49 (1.5/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/08/14.





  [october 2014]  
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· BACK IN THE GAME (ABC)
· BLACK-ISH (ABC)
· CHICAGO PD (NBC)
· CRIMINAL MINDS (CBS)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (CMT)
· SUPER FUN NIGHT (ABC)
· SURVIVOR (CBS)





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