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[10/15/14 - 08:27 AM]
"S.H.I.E.L.D." Gains Viewers Week to Week and Wins Its Slot with Key Men
ABC spins the numbers for Tuesday, October 14.

[via press release from ABC]

ABC's SHIELD Gains Viewers Week to Week and Wins with Key Men

Fast Affiliate Live + Same Day Results:

ABC Comedies - Selfie/Manhattan Love Story (8-9pm - 3.2 million and 0.9/3 in AD18-49): For the 3rd week in a row, ABC's Selfie (3.9 million) and Manhattan Love Story (3.0 million) attracted more viewers than Fox's established comedies New Girl (2.3 million) and The Mindy Project (2.2 million). Selfie paced within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating and Manhattan Love Story held 100% week to week.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.6 million and 1.6/5 in AD18-49): Building on its lead-in at 9pm against NBC's The Voice-fueled comedy premieres (Marry Me debut/About a Boy premiere) and CBS' NCIS: New Orleans, ABC's Marvel's Agents of S.H.I.E.L.D. was up over the prior week's Fast Affiliate number in Total Viewers (+5% - 4.6 million vs. 4.4 million) and held steady with Adults 18-49 (1.6/5). S.H.I.E.L.D. won its hour among key Men (M18-34/M18-49).

· The ABC drama improved its time period year to year in Adults 18-49 (+7% - 1.6/5 vs. 1.5/4 on 10/15/13).

· In the first round of L7 data for the new season, ABC's Marvel's Agents of S.H.I.E.L.D. shot up 80% (3rd-highest lift in premiere week) to a 3.6 rating among Adults 18-49 and moved ahead of CBS' NCIS: New Orleans debut (+3% - 3.5 rating) in the Tuesday 9pm hour. In the L+SD ratings, S.H.I.E.L.D. trailed the CBS drama by 5-tenths of a rating point among young adults.

Forever (10-11pm - 4.7 million and 1.1/3 in AD18-49): During the 10 o'clock hour, Forever continued to grow its time period, boosting the hour by 2.1 million viewers (4.7 million vs. 2.6 million) and by 83% in Adults 18-49 (1.1/3 vs. 0.6/2). Surging in the Live + 7 Day ratings, Forever saw its numbers spike to 10.1 million viewers (+52%) and a 2.6 rating in Adults 18-49 (+53%).

Quick Take for Tuesday, October 14, 2014 (Fast Affiliate Live + Same Day Ratings)

"Selfie" and "Manhattan Love Story" Once Again Top Fox's Tuesday Comedies

"S.H.I.E.L.D." Gains Viewers Week to Week and Wins Its Slot with Key Men

"Forever" Continues to Improve Its Tuesday 10pm Time Period for ABC

Tuesday Night (10/14/14) - ABC Total Viewer and Adult 18-49 Projections

"Selfie": Live + 3 = 4.7 million/1.3 rating and Live + 7 = 5.0 million/1.4 rating

"Manhattan Love Story": Live + 3 = 4.0 million/1.2 rating and Live + 7 = 4.2 million/1.3 rating

"S.H.I.E.L.D.": Live + 3 = 6.9 million/2.3 rating and Live + 7 = 7.7 million/2.6 rating

"Forever": Live + 3 = 6.9 million/1.6 rating and Live + 7 = 7.5 million/1.7 rating

Fast Affiliate Live + Same Day Results:

"Selfie"/"Manhattan Love Story" (8:00-9:00 p.m. - 3.2 million and 0.9/3 in AD18-49):

For the 3rd week in a row, ABC's "Selfie" (3.9 million) and "Manhattan Love Story" (3.0 million) attracted more viewers than Fox's established comedies "New Girl" (2.3 million) and "The Mindy Project" (2.2 million). "Selfie" paced within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating and "Manhattan Love Story" held 100% week to week.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.6 million and 1.6/5 in AD18-49):

Building on its lead-in at 9:00 p.m. against NBC's "The Voice"-fueled comedy premieres ("Marry Me" debut/"About a Boy" premiere) and CBS' "NCIS: New Orleans," ABC's "Marvel's Agents of S.H.I.E.L.D." was up over the prior week's Fast Affiliate number in Total Viewers (+5% - 4.6 million vs. 4.4 million) and held steady with Adults 18-49 (1.6/5). "S.H.I.E.L.D." won its hour among key Men (M18-34/M18-49).

· The ABC drama improved its time period year to year in Adults 18-49 (+7% - 1.6/5 vs.1.5/4 on 10/15/13).

· In the first round of L7 data for the new season, ABC's "Marvel's Agents of S.H.I.E.L.D." premiere shot up 80% (3rd-highest broadcast lift in premiere week) to a 3.6 rating among Adults 18-49 and moved ahead of CBS' "NCIS: New Orleans" debut (+3% - 3.5 rating) in the Tuesday 9:00 p.m. hour. In the L+SD ratings, "S.H.I.E.L.D." trailed the CBS drama by 5-tenths of a rating point among young adults.

"Forever" (10:00-11:00 p.m. - 4.7 million and 1.1/3 in AD18-49):

During the 10 o'clock hour, "Forever" continued to grow its time period, boosting the hour by 2.1 million viewers (4.7 million vs. 2.6 million) and by 83% in Adults 18-49 (1.1/3 vs. 0.6/2).

· Surging in the first round of Live + 7 Day ratings, the "Forever" premiere saw its numbers spike to 10.1 million viewers (+52%) and a 2.6 rating in Adults 18-49 (+53%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/14/14.





  [october 2014]  
S
M
T
W
T
F
S
   


· ABOUT A BOY (NBC)
· FOREVER (ABC)
· MANHATTAN LOVE STORY (ABC)
· MARRY ME (NBC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (HULU)
· NCIS: NEW ORLEANS (CBS)
· NEW GIRL (FOX)
· SELFIE (ABC)
· VOICE, THE (NBC)





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