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ABC is #1 on Wednesday for 2nd Straight Week in AD18-49 with Modern and black-ish as the Top 2 Shows
ABC Wednesday Prime (8-11pm - 6.5 million and 2.1/6 in AD18-49):
ABC ranked #1 on Wednesday for the 2nd week in a row in Adults 18-49 (2.1/6-tied w/CBS). Modern Family (3.3/10) and black-ish (2.5/7) ranked as the Top 2 broadcasts of the night in Adults 18-49, as Modern Family was Wednesday's #1 TV show for the 4th straight week this season.
... more to come
ABC Tops Wednesday - Toy Story of Terror! and Great Pumpkin Encores Beat Originals on NBC and Fox from 8-9pm
Wednesday (10/15/14) - ABC Total Viewer and Adult 18-49 Projections
Toy Story of Terror!: Live + 3 = 8.6 million/2.4 rating and Live + 7 = 9.5 million/2.7 rating
Great Pumpkin Charlie Brown: Live + 3 = 6.9 million/3.3 rating and Live + 7 = 6.9 million/3.3 rating
Modern Family: Live + 3 = 13.6 million/4.6 rating and Live + 7 = 15.0 million/5.1 rating
black-ish: Live + 3 = 8.4million/3.0 rating and Live + 7 = 8.9 million/3.1 rating
Nashville: Live + 3 = 8.2 million/2.0 rating and Live + 7 = 9.1 million/2.2 rating
Live + Same Day Fast Affiliate Results:
ABC Wednesday Prime (8-11pm - 6.5 million and 2.1/6 in AD18-49):
ABC ranked #1 on Wednesday for the 2nd week in a row in Adults 18-49 (2.1/6-tied w/CBS). Modern Family (3.3/10) and black-ish (2.5/7) ranked as the Top 2 broadcasts of the night in Adults 18-49, as Modern Family was Wednesday's #1 TV show for the 4th straight week this season.
Toy Story of Terror!-RS (8-8:30pm - 6.3 million and 1.8/6 in AD18-49): At 8pm, ABC's repeat special Toy Story of Terror! (1.8/6) ran second in its half-hour with Adults 18-49 to CBS' Survivor, beating originals of Fox's Hell's Kitchen (+50% - 1.3/4) and NBC's The Mysteries of Laura (+50% - 1.2/4). Toy Story of Terror! won its half-hour in Kids 2-11 with ABC's highest rating in the time slot in 1 year - since the Disney special's original telecast on 10/16/13.
It's the Great Pumpkin, Charlie Brown-RS (8:30-9pm - 6.3 million and 2.1/7 in AD18-49): Building on its lead-in at 8:30pm, ABC's repeat special It's the Great Pumpkin, Charlie Brown also took second to Survivor in Adults 18-49 ahead of its NBC and Fox competition, while ranking #1 in the slot with Adults 18-34 (tie), Women 18-34 (tie) and Kids 2-11 (top show of the night). Among Kids 2-11, the PEANUTS' special earned ABC's best number in the time period in close to 2 years - since 11/28//12. The special was on par with its year-ago Halloween telecast in Adults 18-49 (2.2/8 on 10/31/13) and scored a 3-year high with Kids 2-11 - since 10/27/11.
Modern Family (9-9:30pm - 9.5 million and 3.3/10 in AD18-49): ABC's Modern Family spiked 57% over its Adult 18-49 lead-in at 9pm to outdeliver its nearest competition in the half-hour by 43% (3.3/10 vs. 2.3/7 - Criminal Minds). The ABC comedy paced within a tenth of its week-ago Fast Affiliate Adult 18-49 rating (3.3/10 vs. 3.4/11).
black-ish (9:30-10pm - 6.9 million and 2.5/7 in AD18-49): In the 9:30pm half-hour, ABC's black-ish was #1 in its slot for the 4th week in a row in Adults 18-49 (2.5/7). The new ABC comedy improved its half-hour year to year by 15% in Total Viewers and by 19% Adults 18-49 (6.0 million and 2.1/6 - Super Fun Night on 10/16/13).
Nashville (10-11pm - 5.1 million and 1.3/4 in AD18-49): During the 10pm hour, ABC's Nashville ranked #2 against its drama competition on CBS (Stalker) and NBC (Chicago P.D.) across all key Women (W18-34/W18-49/W25-54) In the first round of L7 for the new season, Nashville saw its audience surge by 2.5 million viewers (5.6 million to 8.1 million) and by 71% in Adults 18-49 (1.4 rating to 2.4 rating) over its L+SD numbers.
Quick Take for Wednesday, October 15, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC is No. 1 on Wednesday in Adults 18-49 for the 2nd Week in a Row
ABC's Encores of "Toy Story of Terror!" and "It's the Great Pumpkin, Charlie Brown" Beat "Hell's Kitchen" and "Mysteries of Laura" Originals from 8-9pm in Adults 18-49
"Modern Family" is Wednesday's No. 1 TV Show in Adults 18-49 for 4 Straight Weeks
"black-ish" Ranks No. 1 in its Slot in Adults 18-49 for the 4th Consecutive Week
"Nashville" is No. 2 Against its CBS and NBC Drama Competition in Key Women
Wednesday (10/15/14) - ABC Total Viewer and Adult 18-49 Projections
"The Middle:" Live + 3 = 8.6 million/2.4 rating and Live + 7 = 9.5 million/2.7 rating
"The Goldbergs:" Live + 3 = 6.9 million/3.3 rating and Live + 7 = 6.9 million/3.3 rating
"Modern Family:" Live + 3 = 13.6 million/4.6 rating and Live + 7 = 15.0 million/5.1 rating
"black-ish:" Live + 3 = 8.4million/3.0 rating and Live + 7 = 8.9 million/3.1 rating
"Nashville:" Live + 3 = Live + 3 = 8.2 million/2.0 rating and Live + 7 = 9.1 million/2.2 rating
Live + Same Day Fast Affiliate Results:
ABC Wednesday Prime (8:00-11:00 p.m. - 6.5 million and 2.1/6 in AD18-49):
ABC ranked No. 1 on Wednesday for the 2nd week in a row in Adults 18-49 (2.1/6-tied w/CBS). "Modern Family" (3.3/10) and "black-ish" (2.5/7) ranked as the Top 2 broadcasts of the night in Adults 18-49, as "Modern Family" was Wednesday's highest-rated TV show for the 4th straight week this season.
"Toy Story of Terror!" (8:00-8:30 p.m. - 6.3 million and 1.8/6 in AD18-49):
At 8:00 p.m., ABC's repeat special "Toy Story of Terror!" (1.8/6) ran second in its half-hour with Adults 18-49 to CBS' "Survivor," dominating originals of Fox's "Hell's Kitchen" (+38% - 1.3/4) and NBC's "The Mysteries of Laura" (+50% - 1.2/4).
· "Toy Story of Terror!" won its half-hour in Kids 2-11 with ABC's highest rating in the time slot in 1 year - since the Disney special's debut on 10/16/13.
"It's the Great Pumpkin, Charlie Brown" (8:30-9:00 p.m. - 6.3 million and 2.1/7 in AD18-49):
Building on its lead-in at 8:30 p.m., ABC's repeat special "It's the Great Pumpkin, Charlie Brown" also took second to "Survivor" in Adults 18-49 (2.1/7) ahead of its NBC and Fox competition, while ranking No. 1 in the slot with Adults 18-34 (tie), Women 18-34 (tie) and Kids 2-11 (top show of the night).
· Among Kids 2-11, the PEANUTS special earned ABC's best number in the time period in close to 2 years - since 11/28/12. The special was on par with its year-ago Halloween telecast in Adults 18-49 (2.2/8 on 10/31/13) and scored a 3-year high with Kids 2-11 - since 10/27/11.
"Modern Family" (9:00-9:30 p.m. - 9.5 million and 3.3/10 in AD18-49):
ABC's "Modern Family" spiked 57% over its Adult 18-49 lead-in at 9:00 p.m. to outdeliver its nearest competition in the half-hour by 43% (3.3/10 vs. 2.3/7 - "Criminal Minds"). The ABC comedy paced within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating (3.3/10 vs. 3.4/11).
"black-ish" (9:30-10:00 p.m. - 6.9 million and 2.5/7 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "black-ish" was No. 1 in its slot for the 4th week in a row in Adults 18-49 (2.5/7).
· The new ABC comedy improved its half-hour year to year by 15% in Total Viewers and by 19% Adults 18-49 (6.0 million and 2.1/6 - "Super Fun Night" on 10/16/13).
"Nashville" (10:00-11:00 p.m. - 5.1 million and 1.3/4 rating in AD18-49):
During the 10:00 p.m. hour, ABC's "Nashville" ranked No. 2 across all key Women (W18-34/W18-49/W25-54), against its drama competition on CBS ("Stalker") and NBC ("Chicago P.D.").
· In the first round of Live + 7 Day data for the new season, "Nashville" saw its audience surge by 2.5 million viewers (5.6 million to 8.1 million) and by 71% in Adults 18-49 (1.4 rating to 2.4 rating) over its L+SD numbers.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Projections Rationale:
Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/15/14.
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