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[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[via press release from NBC]

Thursday Primetime Results:

· "The Biggest Loser" (1.3/4 in 18-49, 4.7 million viewers overall from 8-9 p.m. ET) grew +8% week to week in adults 18-49(to a 1.3 rating from a 1.2). The 1.3 matches its top rating since the show's season premiere on Sept 11 (1.6).

· In total viewers, "Biggest Loser" hit a five-week high (best since its season premiere, Sept. 11, 5.401 million).

· "Bad Judge" (1.2/4 in 18-49, 4.7 million viewers overall from 9-9:30 p.m. ET) held 92% of its 1.3 rating in 18-49 last week, as well as the 1.3 for the "Bad Judge" premiere two weeks ago. That makes "Bad Judge" the first new comedy on the Big 4 this season to finish within a tenth of its premiere rating in week three (among five new comedies to have run three weeks so far).

· "Bad Judge" retained 92% of its lead-in from "The Biggest Loser" in adults 18-49, and retained a full 100% in adults 18-34 (0.8 rating each) and adults 25-54 (1.6 rating each).

· "A-to-Z" (1.0/3 in 18-49, 3.4 million viewers overall from 9:30-10 p.m. ET) maintained 100% of last week's 1.0 rating and is running within 0.2 of a point of its premiere 1.2 of two weeks ago. The only new comedy on the Big 4 so far this fall to remain closer to its premiere rating in week 3 is "Bad Judge" (within 0.1).

· Last night's "A-to-Z" retained 83% of its adults 18-49 lead-in from "Bad Judge," up from last week's 77%. "A-to-Z" also held 88% of its lead-in in adults 18-34 (0.7 vs. 0.8) and retained 91% in women 18-34 (1.0 vs. 1.1).

· "Parenthood" (1.3/4 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) maintained 100% of its 1.3 rating of the prior two weeks and has now remained with a tenth of a point of its 1.4 season premiere through weeks two, three and four Note that the season-premiere 1.4 matched the highest "Parenthood" rating since Oct. 3, 2013. Despite the 10 p.m. hour, "Parenthood" maintained its 18-49 rating from half-hour to half-hour (1.3 vs. 1.3) and grew half-hour to half-hour in total viewers (4.2 million vs. 4.1 million).

· L+3: The previous week's "Parenthood" on Oct. 9 grew by +65% in 18-49 (to a 2.08 from a 1.26) and 1.8 million viewers overall (to 6.088 million from 4.250 million) going from L+SD to L+3.

· Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 175 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening three weeks of the season, 100 represents an average concentration of those homes).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Biggest Loser... 1.3... 1.6... 1.7
Parenthood ... 1.3... 2.1... 2.3

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Biggest Loser ... 4.7 million... 5.4 million... 5.7 million
Parenthood ... 4.1 million... 6.0 million... 6.5 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 2.1/7 delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.6/4 delayed by an NFL overrun; and "Jimmy Kimmel Live," 1.0/5.

· From 12:35-1:05 a.m. ET , ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/5 delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/3 delayed by an NFL overrun).

· At 1:35 a.m. ET , "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2014]  
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· A TO Z (NBC)
· BAD JUDGE (NBC)
· BIGGEST LOSER, THE (USA)
· PARENTHOOD (NBC)





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